Over the years, there have been many media outlets that have promised to better your return sales for your business to no prevail.
Emails go unread, Facebook and Twitter posts get ignored, and online advertisements are disregarded almost completely.
SMS marketing stands as a distinctive instrument in the marketing universe because, unlike your typical email or social media post, it actually reaches the individual customer every time it’s sent out.
In terms of marketing channels available to your business, SMS marketing is definitely the right choice to make.
Here are some tips on how to use SMS to boost sales for your business.
Don’t Forget About Your Current and Past Customers
Give More Than You Take
One of the best ways to enliven your customers as well as your sales is to offer some sort of free gift in return for their participation in your SMS marketing. This will almost instantly establish a favorable bond between you and your customer base.
The answer is simple: by communicating directly with your customers, you can establish a level of trust that will benefit your business in the long run.
Utilize your SMS lists to also send out customer satisfaction surveys. This will allow your consumers’ voices to be heard which will create a stronger loyalty between them and your business. Overall, this will enable your business to become more successful.
Spread The Word
The best and most successful way to boost your sales through SMS marketing is by simply spreading the word about your business to new potential customers.
The most efficient way to acquire new customers through SMS marketing is by influencing your existing customers to spread the word for you. An example of this would be to set up a plan where if your existing customers get their friends to opt-in to your list, both them and their friends will receive a perk of some sort from you.
Contests that enable lead generation to be created directly from your customers allows for your new potential customer list to be more legitimate.
It’s basically taking word of mouth advertising (which is the most effective, according to many) to a whole other level.