To many, the mere mention of "mobile marketing" conjures images of apps, unexpected SMS updates, and QR codes. But there's a lot more to on-the-go campaigns than these tactics suggest.
Your brand's presence on users' devices isn't limited to these or even to mobile sites or intrusive mobile advertising.
It's time to move beyond apps and consider the range of content that can be delivered directly to consumers through their devices -- the moment they ask for it. Fortunately, the same efforts used to deliver the real-time engagement users demand can produce the real-time results that you crave.
There are many types of mobile content, but there are five that stand out as particularly effective. See how the following types of content can work either independently to produce compelling, real-time results or in tandem with your other marketing channels to bridge otherwise disparate efforts.
If your goal is to drive real-time sales and/or in-store traffic, one of the most effective types of content is the mobile coupon. Mobile coupons are a far cry from the glossy clippings your mother used to snip from her newspaper on Sunday mornings. Done well, these digital morsels of traffic-driving goodness arrive just in time to fulfill a consumer's need instantly. As a result, the chances that consumers will redeem the offer -- in-store or directly from their phones -- are significantly greater than their paper coupon predecessors.
Timing is everything when it comes to mobile coupon delivery. So before sending, make sure that the coupon can be used and accessed right then and there -- otherwise your discount will be forgotten and its efficacy will suffer. An example of mobile coupons done right comes from Nickelodeon -- it recently ran an in-store campaign at Target. By delivering a $5 off mobile coupon for "Dora the Explorer" purchases -- while shoppers were in-store -- it achieved redemption rates that were 10 times higher than existing benchmarks.
Keep tuned into this blog over the next week as we cover Mobile Polling, Mobile Video, and Social Media Optimization.
If you would like to see how Mobile Marketing will help your business, please give us a call at 888-374-0555 for a FREE Consultation.