Much of that growth will be fueled by tablets. According to eMarketer’s estimates, whereas in 2011 smartphones accounted for the majority of mobile commerce sales, tablets took over last year (56.2% share), and will represent 62.5% share of sales this year and 70.3% share in 2016.
As a percentage of total e-commerce sales, eMarketer predicts that tablets will climb all the way from 2.8% in 2011 to 16.9% in 2016, while smartphones will grow relatively more slowly from 3.9% and 6.7%. The share of total e-commerce held by the aggregate of other mobile devices is projected to remain flat at 0.4% for the duration of the forecast period.
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