Pizza Shop Mobile Marketing with Text/SMS
Pizza chains and stores are the masters at mobile marketing efforts, while other segments lag behind. See what you can learn from them.
There are more than 270 million cell-phone users in the U.S., and most of them admit to never leaving home without their phone. With that many people walking around with their mobile phone, it is time to get smart about mobile marketing efforts and engaging customers through an outlet they always take to go.
In recent years, the pizza industry emerged as the leader and innovator in mobile marketing. The industry is using mobile marketing solutions to maximize sales, drive consumers to place orders, and deliver initiatives that were on-brand and relevant to their core customers and new ones too!
It’s time for other local restaurants to join the bandwagon and use the power of mobile to increase sales. Lucky for marketers, pizza chains have done the heavy lifting in creating some great, innovative ideas.
Here are some mobile marketing tips to take from the pizza chains.
Mobile Subscription List
Retailers can utilize mobile subscriber lists the same way they use e-mail or direct mail. Customers who subscribe to any of the chain’s SMS messaging campaigns receive alerts for sponsored events, promotions, and giveaways, keeping them in the loop for the latest happenings. However, with a 95% open rate that happens generally within 90 seconds or less, you can now have an actionable list designed to drive revenue to your front door!
Mobile Marketer recently reported a 5–15 percent redemption rate for mobile coupons, compared with 1 percent or less redemption of the traditional print coupon. The national pizza chains are taking advantage of the higher redemption rates and offering targeted mobile coupons. In this current economy, with people scrutinizing every dollar, the companies who continue to engage consumers have found great success.
Recommending Specials and New Menu Items
Popular chains track customers’ order histories and use the information to text specials and new menu items customers will enjoy based on what they purchased in the past. One pizza concept’s coupons are optimized to reflect customers’ individual ordering histories and arrive via text. Think about it: It is sending customers coupons for items it knows they are interested in. That can be hugely impactful on business.
Store Locator 1 Touch Click
Our mobile coupons offer an included store locator. This no-brainer function helps build a mobile subscriber list and creates a new way for customers to find YOUR business.
Smaller pizza shops are not using mobile solutions as effectively as they should be, and that’s a shame. After all, there is no way to reach consumers more directly (or with a more targeted message) than mobile.
Many of the top restaurant chains developed smart-phone apps to expedite pick-up orders. That’s great, but the number of to-go food patrons in the U.S. far outnumbers the number of smart-phone users. The rest of the to-go market—those without smart phones—should be tapped through mobile opportunities, too.
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