Mobile Marketing is a very broad term that happens when a business is trying to engage a consumer who is carrying a smartphone or other mobile device. Ever since the Iphone was created, mobile marketing has grown and expanded into a wide variety of ways to market to a mobile consumer.
Text Marketing was one of the first forms of Mobile marketing. This is engaging a mobile consumer to "opt in" to a list, program, rewards or other list for a reward, offer or some other item that would interest them. Text marketing is one of the best marketing tools ANY business can use, and yet we find that a majority of small and medium sized businesses do none.
Mobile websites/Responsive WebSites- What started out as just making a seperate website designed for just the mobile device, has grown int o a big industry of responsive website design. What is responsive website design and how does it pertain to mobile marketing? Responsive website design is just that, a site that responds to the size of the device it is being viewed on and adjust images and text accordingly so that the "pinch and squeeze" effect of seeing data on your website or landing page is no longer an issue. When you give a mobile consumer a good mobile experience, data shows you are rewarded with more internet traffic and more calls and visits to your location.
So, with responsive website design, mobile marketing and website marketing became a combined thing. So, if you have a form on your responsive website, it will look and act great on any screen. If you have cookies, pixels, or other code on your responsive website, it will now act the same on a mobile device as it does a website.
So now, email, text, app, retargeting and other forms of marketing have now been added to mobile marketing giving a business a wide range of choices when developing a marketing plan.