This is a guest post for my friend Ria who has put her heart and soul into this project and wow she has done so much in just a little time. Congratulations Ria!! Please visit her links below and tune in to her shows- As business owners know, the mind is the most important thing to build and no matter what the brand name, its always YOU that you are selling!!

Get your Edutainment on! Every week a new tool to help build the most important brand in your life… YOU. Catch You Inc. every Saturday afternoon at 2:30 PM You Inc. and its companion show YouTune every Thursday at 9:01 PM, a five minute tune-up to give YOU an immediate fix to get up and humming and prepare you for You Inc, a part educational show AND a guest as part entertainment. Find out how to make a plan for taking charge of your life and how other highly successful individuals utilize these tools in their own lives. You will never be as young as you are today, so don’t wait another moment to actualize your dreams and yourself and your business. Let me, your host Ria Greiff, offer you the skills to maximize productivity, boost morale,manage your emotions, enhance your relationships and master those soft skills.

About Ria Inc.: Ria has a uniquely energizing and compassionate quality and provides her programming in a manner which she describes as “edutainment”. Ria Greiff is the producer and host of You Inc. and its companion show YouTune, weekly FM radio shows that are part wellness, part talk show with esteemed celebrities on how to build your brand— You, found on Central Ohio’s NPR Station on WCBE and podcasts on iTunes and SoundCloud under You Inc. Radio. Find out more about her show here. Hear all about Ria on the Improv is No Joke Podcast.
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She is married, with three children and five cats, and also is the Model Trainer for Columbus College Art and Design’s Premier Event, the Senior Fashion Show. She is also an enthusiastic mentor for the OSU Young Graduates Mentoring program. Ria has also spearheaded a successful Public Edibles Initiative in a public park with fruit bearing trees, and nut bearing shrubs and annuals of vegetables and herbs for public consumption. She also shares a passion for animal activism with her kiddos aka Team Pizza.

Find her on:

LinkedIn - https://www.linkedin.com/in/2RoguesRiaGreiff

We are on NPR! http://wcbe.org/programs/you-inc

We are on iTunes! https://itunes.apple.com/us/podcast/you-inc-youtune-for-npr/id1198426756?mt=2

We are on Google Play! https://play.google.com/music/listen?u=0#/ps/Izy3veh4gcznmkb6k27mtscqply

​We are on Stitcher! https://www.stitcher.com/podcast/you-inc

If you own or manage a business that relies upon your customers coming back into your business or back to your website to make a purchase, why have you not started growing your mobile list?  It's quite easy to begin building a mobile list and engaging your customers, so why not give it a try today?

With text message marketing, you have the ability to get your message in the hands of your customers almost instantly and the best part is the message will be read,. Some stats show that up to 95% of text messages are read in 90 seconds or less! So what does this mean for you? This means if you rely upon new and repeat customers, building a text message marketing list could be the most important thing you do in 2019.

With our text marketing software, you can build a list within 30 seconds and start adding customers to it through out advanced, exclusive mobile kiosk.  Most people may think that text marketing is difficult, when in reality its the exact opposite.

Once you start a list and start adding to it, now you have the ability to attract TODAY business. This means you can send out an offer that is good for today and tomorrow only and bring new and repeat customers into your door or back to your website.  Include offers, promo codes,m QR codes, or just about anything you can put your mind to.

Text message marketing is now and has never been easier.  Give us a call and we can help explain how text message marketing can work for your business or website.

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Why should you implement text message marketing into your business in 2019? Because when you are looking for new, fresh eyes on your message and offers, what's faster? Nothing. There is nothing faster than text message marketing to get your message seen.  

With open rates of as high as 90%, why not have this amazing tool at your disposal?

​You can get a free 30 day trial, and we will even setup your system for you when you sign up for a regular account.  We want you to succeed, so give us a call at 888-374-0555 for a free consultation or click HERE to get get started with a 30 day free trial of text message marketing now!

Looking to improve your text message marketing campaigns?

You should know the importance of the call to action in text messages. When text messaging, you need to spur recipients to action. And since you only have 160 characters, every word has to count.

What words should you use? Let’s explore the words that are more likely to make your audience want to respond.

Keywords are words that your audience is interested in, and search for on Google and other search engines. But in text messaging, they have an additional meaning: they’re associated with numerical codes, such as “Text SAVE to 40691 to save 20% on your next purchase.”

With these two meanings in mind, you can craft SMS text messages that bring more reaction and engagement in your audience.

Effective keywords According to a number of studies, the most engaging words in text messages are:

• You—engages directly with the audience, as if you’re speaking to them directly
• Free—everyone loves free stuff
• Because—answers a question, stated or unstated, for the reader
• Instantly—because no one wants to wait for rewards
• New—keeps the audience ahead of the curve
  
  

Building Your Community

A crucial part of building a market is to make your market into a community, with shared values and identity. These words help spark that desire:

• Join
• Become a member
• Come along

Cause-and-effect

Depending on your audience and objectives, you may want to sound rational and objective. The following words emphasize the impression of rationality and absence of bias:

• because
• since
• caused by
• as a result
• accordingly
• due to
• consequently
• for the reason
• therefore

​These are just some of the most effective keywords for a text messaging campaign. In the next blog, we’ll look at words that help reinforce the sense of community among our audience.

Update Jan 2019

Please note, after Google shutdown the Nearby App on the Android phones effective December 7th, 2018, it now requires that the user download a custom app that will then communicate to the phones that have the app and Bluetooth turned on and then send them your message or offers.

​So, what exactly is proximity marketing?
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As the name suggests, proximity marketing is marketing your business to the people in proximity to your business location (store, event etc.). Proximity marketing has been implemented using a number of different technologies like beacons NFC, Wi-Fi, QR codes etc.  Beacons have seen the fastest growth trajectory and are expected to dwarf others soon.

What are beacons?

Beacons are Bluetooth transmitters that send notifications to the mobile devices in its range. These notifications can include text, media, links, etc. Businesses primarily use beacons to send marketing campaigns to customers in proximity to them. It is important to understand that beacons don't directly communicate with the mobile device but merely serve as a trigger as indicated by this graphic below. 


But does anyone keep Bluetooth on? Is this not an old technology?

Bluetooth as a technology has been in use for a long time for headsets, speakers etc. The new version of Bluetooth that beacons use is called Bluetooth Smart (or Bluetooth 4.0) and differs from the classical Bluetooth (Bluetooth 2.0) because it does not drain your battery and does not need to pair with mobile devices to communicate. 
What is the range of these beacons?

The range of the beacon can be set as low as 10 inches or to reach as far as 900 feet comfortably! This means you can engage with a customer who is as far as 900 feet away from your store or decide to focus only on those who are already at the location. 
Which mobile devices are compatible with beacons?

All Bluetooth 4.0-enabled devices are capable of picking up BLE signals, these include all iOS devices manufactured since 2013 and all devices with Android 4.3 and above. 

Is beacon-based proximity marketing a new concept? 
Contrary to what most people think, beacon-based proximity marketing is not a new concept. It is a well-established technology that has a wide reach across the world. In fact, Beaconstac beacons alone are currently being used by marquee brands like Google, Uber, Verizon, KFC, etc., across 40 countries. 

It's 2018, how does your mobile list look? Are you capturing every prospect and customer that walks in your door or calls your business so you can send them news, specials and important information again?

If not, why not? If you own a business your most important asset is your customer base. If you have no way to re-connect with them, then how do you expect to stay in business? It's 2018 and its getting tough to be an independent business anymore. With the conglomeration of the largest companies acquiring essentially most of the medium sized businesses, then how do you, as a small business owner compete with this?

Well, we know it to be true. Its list building./   Imaginmg if you had collected every person whom you have come into contact with over the last 24 months. Now imagine if they were on a list that when you sent a message out, your message was read by up to 95% of these people within 90 seconds.

Imagin this message was an offer to do business with you today. And that offer was awesome and ready for actin. Could you imagine that some of these poeple woulf come back to your business today? Well if you can, and you do not have this list, then its time to get on board with Baytech Mobile and it's amazing, award winning SMS/Text software.

Maybe even adding a mobile loyalty program can help speed your data capture up.  

So, if you are tired of slow sales, low revenuesa nd need a boost use the SMS Marketing sftware by Baytech Mobile and watch your business turn up the hear!!

​Questions? Give us a call at 8888-374-0555 

Mobile Marketing. This is the term we have been using for over a decade now and we use it for many aspects of digital marketing today.

What is mobile marketing? Mobile Marketing is the act of engaging a consumer on their mobile device, whether it be a phone, a tablet or even on a website being displayed on a mobile device.  The days of consumers looking any other place than Google or Facebook or some other digital method is over.  Think about the last time you need a car repair, or an HVAC or Plumbing company.  Did you rummage through your desk drawers or goto the old yellow pages? Probably not. Why not? because those ways are outdated, slow and just do not serve the needs of the general public any longer,

What does serve the need of the consumer in 2018?

Mobile Marketing listings. What is a mobile marketing listing? Well, think of the last time you searched for anything online.  The listings that came up wer business listings that have changed their ways and engage the mobile consumer and more importantly give that consumer the information or service or product they are looking for.

When they visit in the mobile device, which is sometimes as high as 100% of the time for some companies and industries, the way you display your data to them is called mobile marketing.  The way you try and capture an email or a mobile number for some sort of information or offer is called mobile marketing.  If you engage in retargeting, then displaying ads on the other mobile apps and sites is called mobile marketing.

So, Mobile marketing is a very wide ranging term, however it is important for every business today to make sure their website is responsive, has a SSL certificate and you are getting a chance at collecting consumer information so that you can continue to market to them.

This is the basic definition of mobile marketing. Please check out our other blogs, our SMS software, our Mobile Coupons and our Local Beacon Marketing Solutions to learn even more about the mobile marketing opportunities.

The following is a guest post from Oded Edelman, president of JamesAllen.com and chief digital innovation advisor of Signet. 

The former 'it' generation is getting older. Millennials' purchasing power is on the verge of being surpassed by the next generation of consumer: Generation Z. Forward-thinking retailers are starting to heed the digital preferences and consumer expectations of this burgeoning market.
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Unlike millennials who grew up with technology as more of a convenience than a necessity, Gen Z sees it as an integral part of their daily lives. In fact, they cannot remember a time before the Internet. They anticipate a shopping experience that leverages technology in new and innovative ways, yet still provides the reassurance of being able to interact with a real, live human being.