Three goals for creating the perfect Tweet: amplify, engage and convert - Gerry MoranI am a huge advocate for using Twitter for new business. Twitter continues to be the leading traffic generator to my blog Fuel Lines. Out of 31,000 monthly page views, Twitter easily delivers more than half of my blog’s traffic. It also has created new business opportunities for my consultancy and for me clients. Here are some amazing Twitter Stats:
Here are some of the Tweet writing instructions and tips you’ll find in Gerry’s infographic:
Google has just released its latest study on the mobile consumer, mobile ads, and mobile conversions. The results are quite interesting and will be surprising to many of you.
Large numbers of people believe that the majority of mobile search activity happens “on the go.” However, according to an extensive new study from Google and Nielsen, the overwhelming majority (77 percent) of mobile search happens at home or work -- even when there’s a PC nearby and readily available.
These people are choosing to search on their smartphones rather than PCs because of speed and convenience. And most of these users take some sort of near-immediate, follow-up action.
In fact, the study found, 55 percent of mobile-search influenced conversions take place within one hour.
This finding closely mirrors a statistic published by Microsoft in 2010: 70 percent of mobile search activity begins and ends – in other words, a decision is made or the objective achieved – within one hour.
The new Google-Nielsen study, which focused only on smartphone consumers, offers insights into mobile search behavior and generally goes deeper than most of the research that predates it. It serves to provide additional nuance and color to what we already know about mobile user behavior.
They asked participants to log their mobile searches over two weeks in a diary smartphone app — logging more than 6,000 mobile searches in total. We followed up to ask them what actions resulted from those searches, helping us draw more precise, measurable connections between mobile searches and the conversions that they drive online and offline.
There’s a great deal of data in the report. Below are some of the high-level findings:
There is also much more in this study about when and where mobile searches occur (time of day, user context), as well as vertical categories where mobile searches are concentrated. In addition, the report explores specific outcomes resulting from mobile searches: calls, online purchases, offline store visit, subsequent research and so on.
There is one statistic missing from this study that we believe is more important than anything else.
8 ouf of 10 mobile consumers who visit a website that is not mobile enabled will click away.
If you own or manage a business, you need to ask yourself:
This is the biggest opportunity for retailers and establishments to gain new revenue in over a DECADE!!!
Perhaps you may ask yourself, “Why should I use mobile marketing in my business?”
Mobile Text Message Marketing instantly and easily improves customer loyalty and repeat business. Mobile Marketing is the most effective lead generation and new business acquisition service available today.
If you are looking to communicate better with your potential, present and past customers then mobile text marketing is the absolute BEST tool to utilize.
Mobile Marketing works great for:
Check out our solutions page for examples and ways to better utilize mobile marketing, mobile text message marketing, and mobile coupons for YOUR business!!
Baytech Mobile Marketing Team
888-374-0555 xt 101
PS. With our mobile marketing platform, we also include at NO CHARGE the ability to schedule and track your Facebook and Twitter marketing messages, giving you valuable insights into the effectiveness of these campaigns as well. The time savings alone for this one feature is worth your investment each month!!
If you are a business in Central Ohio, we are offering a FREE MOBILE MARKETING SEMINAR on Tuesday March 26th, so please click this text link to register and reserve your spot
To see the entire study released and download your free copy click HERE
Have you visited a website on your phone that was hard to read and navigate lately?
Google now rules the digital playing field, so when a mobile consumer searches for your business, 9 out of 10 reach the mobile Google Ads- If they do find you and they click through to your site and its not a usable experience - in other words - they cannot see your menu, find a phone number or get directions to your location, they will simply click away.
We can help improve the user experience when they visit your website quickly. It does not cost anywhere near what your website did to create. We have a unique method of creating your mobile website and having it mimic your existing website with much less headache than it was to get your site up.
Your new site will offer mobile enabled 1-click options to:
If you are spending one dime on any SEO or pay per click then you should make sure the user
experience is good- A majority of business websites are not mobile enabled.
Need examples? Plug these sites into your mobile phone browser....
Would you like a FREE consultation?
Please call Jim Beck directly at 614-610-9367
Mobile marketing – whether it is text based or advertising through pay per click directly to mobile devices – is increasing exponentially these days. You would be very wise as a business owner to find out all you can about mobile marketing. Explore all the different ways that mobile devices can be used to bring you more customers – and more profit. This article is a great start in the right direction.
1. Know that Mobile and Computers Users Are Not The Same
Mobile users search online in a different way. They aren’t on your internet site to research and thus download and read your PDF information. The vast majority of mobile phone users are usually searching online as a way to find common information because they are running errands all over town. Because of the compact phone display they may have they aren’t interested in clicking all over your internet site to look for what they need. So an effective mobile site would have minimal but essential info right on the front web page.
When setting up your mobile presence, make sure there is a easily accessible 1 touch click to call, and 1 touch click to map to your location. These are two of the most crucial functions that mobile users are looking for from your site.
2. Importance of Knowing Your Target Audience
Mobile promotion with text message messages work well when you transmit a new message to the correct folks. Text messaging is the most direct route to a prospect or past customer that may want a great offer from you, however treating Text (Short Message Service) like a mass advertising media rather than the targeting resource that it was intended to be could be a mistake.
Text message promotion ads let you employ certain demographic and also behavioral information in order to concentrate on particular buyer categories at certain times. “Targeting” indicates your current sales message is extremely strongly related to buyers, which usually results in a much more productive marketing campaign on the whole.
3. It Is A Mistake To Use SMS For Hard Sales Tactics?
Mobile is a good strategy to connect with customers, however , if all your communication with them is normally hard-selling, then chances are you will lose the majority of of your online subscribers. Most companies help to make the blunder of spamming buyers by using hard sales pitches which supply simply no value for the buyer.
Quite a few transmit consistent mail messages pertaining to unimportant goods and many press the same services repeatedly until eventually they turn into a real irritation.
Don’t turn out to be one of those. Alternatively, you should give value to your consumers as a result of all your mobile marketing activities. In the event that shoppers feel as if they really are benefiting from the text promotion relationship they are going to agree to in addition to accept it. Otherwise, your time and effort may potentially damage your brand.
Text message marketing can help you build a solid stream of customers when done properly. Everyone agrees online bargain websites like Groupon or Living Social can help your business. Why are these sites so successful? Because the term “group buying” is what they were intended for, and their successful programs can show mobile text marketers a thing or two. Make sure that your text messages have the ability to be shared easily on your consumers’ Facebook & Twitter walls and watch your business grow.
4. Mobile Marketing Is Most Effective When Used With Other Advertising
Even though mobile promotion strategies are generally helpful when implemented on their own, they carry much more power when they’re employed as an element of a strong all round marketing program. If you happen to be employing website advertising, marketing via email, or even TV promotions in addition to local newspaper promotions, mobile advertising can easily possibly be a good solid excellent fit for you to incorporate with those strategies.
As an example, you can utilize short codes as part of your call to action during TV ads, radio commercials, and also classified ads. Not only that, but you can easily also put your business’s QR (Quick Response Code) on your other sorts of marketing and advertising activities. Customers could scan your QR code by using their mobile devices and end up being taken directly to your website, get a hold of an instant discount coupon, or even just receive a virtual tour of your organization!
5. Using SMS One Way Marketing For Best Effect
Mobile phone marketing is an excellent approach for you to connect back and forth with customers, but a majority of of local business owners make use of it as a uninteresting one-way conversation method. That’s a big miscalculation! Mobile marketing and advertising is really an effortless way for you to connect to people rather than “sell” to your potential customers.
Your current opt-in list will certainly appreciate this a lot more as well as feel as if you happen to be creating a connection together with them. After they “like” and also “trust” you, that’s when they’ll get started shopping from you. As an illustration, you’ll be able to connect with these folks by means of asking them to text message in some sort of idea with regard to an item in connection with your company. Many people will certainly feel more interested in addition to will probably end up being much more responsive to all or any of your advertising mail messages when you mix things up slightly as well as make it possible for all of them chat back to you.
To explore further how mobile text marketing can 1) add new customers and 2) have your repeat customers coming back more often – call Jim beck at 614-610-9367 or visit www.baytechmobile.com . mobile marketing in the form of text message marketing is by far one of the least expensive methods but most measurable forms of marketing ever created.
Jim Beck, the President of Baytech Mobile has been programming websites and sending digital marketing messages for over 20 years. He works with clients to help them engage the mobile consumer through mobile and text message marketing solutions and strategies. He loves to help others implement mobile marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it!