The reach, power, prevalence and immediacy of mobile smartphones cannot be ignored.  Just look around you and you'll see someone with their phone in their hands at this very moment.  They bring together:  Work Lives, Social Lives, Entertainment and to some degree even our Getting Errands Accomplished.

In a few years 5 Billion (with a "B") people will be using smartphones.  Smartphones that will continue to get 'smarter', more powerful and more useful.

These trends create quite the opportunity for marketing to the consumer.  Any marketing effort that neglects the smartphone, is neglecting a vast amount of potential customers.  This is even more true for the younger generations -- that have grown up with a phone on their person at all times.  But how do you use smartphone marketing effectively?  Social Media and Location based Beacons are definitely tools in the arsenal of the marketer.  But the SMS Text Message remains to be the most effective mobile marketing tool that there is.  Any good SMS Marketing Company will help your business create a digital marketing plan that uses effective SMS Marketing.  Here are some reasons why...