Why( and how) should your company engage the mobile consumer?

Mobile Marketing. This is the term we have been using for over a decade now and we use it for many aspects of digital marketing today.

What is mobile marketing? Mobile Marketing is the act of engaging a consumer on their mobile device, whether it be a phone, a tablet or even on a website being displayed on a mobile device.  The days of consumers looking any other place than Google or Facebook or some other digital method is over.  Think about the last time you need a car repair, or an HVAC or Plumbing company.  Did you rummage through your desk drawers or goto the old yellow pages? Probably not. Why not? because those ways are outdated, slow and just do not serve the needs of the general public any longer,

What does serve the need of the consumer in 2018?

Mobile Marketing listings. What is a mobile marketing listing? Well, think of the last time you searched for anything online.  The listings that came up wer business listings that have changed their ways and engage the mobile consumer and more importantly give that consumer the information or service or product they are looking for.

When they visit in the mobile device, which is sometimes as high as 100% of the time for some companies and industries, the way you display your data to them is called mobile marketing.  The way you try and capture an email or a mobile number for some sort of information or offer is called mobile marketing.  If you engage in retargeting, then displaying ads on the other mobile apps and sites is called mobile marketing.

So, Mobile marketing is a very wide ranging term, however it is important for every business today to make sure their website is responsive, has a SSL certificate and you are getting a chance at collecting consumer information so that you can continue to market to them.

This is the basic definition of mobile marketing. Please check out our other blogs, our SMS software, our Mobile Coupons and our Local Beacon Marketing Solutions to learn even more about the mobile marketing opportunities.