​An outlook for mobile couponing in today's market

EDITOR'S NOTE: Granted, some of the ideas in this article are not commonplace yet, what you can take away from this article is that Mobile Coupons are hip and hot! They are perfectly suited to promote your specials, offers and to get your customers to buy from you again..

Mobile couponing is one of the hot areas in mobile commerce today.

Indeed, mobile couponing is “the fastest growing and most obvious mobile marketing application,” according to Borrell Associates, with mobile coupon spending expected to grow at a rapid cumulative average growth rate of nearly 78 percent.

A recent study by Gartner also showed that mobile couponing was one of the top activities of consumers who use mobile devices for shopping planned on doing.

Specifically, retailers who will succeed with mobile couponing are those who approach it differently. Some ways to approach mobile couponing differently could be to:

Make mobile coupons available on your mobile Web site...the reason why you will want to do so is that you will reach a wider audience with the mobile Web, particularly as a richer experience evolves on smartphones.

Also, many retailers today already offer coupons through their traditional Web site, so extending coupons to the mobile Web is a no-brainer.

Create mobile coupons that are store specific
As mobile Web sites and apps are able to use the mobile device’s GPS, being able to deliver location- or store-specific coupons to the mobile consumer will become a reality.

The benefits are enormous. Not only will shoppers be able to understand what deals they can find in that particular store, but retailers will be able to promote and sell excess inventory in a particular store, increasing effective inventory management.

Personalize mobile coupons
Making coupons relevant to the preferences, time and location will help not only personalize coupons, but make them more likely to convert customers.

For instance, target coupons based on past purchasing behavior or selected preferences for when consumers sign up for coupon alerts.

A consumer who likes men’s clothing would rather only receive coupons for those products, as opposed to women’s clothing that would not interested him.

Let consumers opt-in for notifications that work best for them.

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