Looking to improve your text message marketing campaigns?
You should know the importance of the call to action in text messages. When text messaging, you need to spur recipients to action. And since you only have 160 characters, every word has to count.
What words should you use? Let’s explore the words that are more likely to make your audience want to respond.
Keywords are words that your audience is interested in, and search for on Google and other search engines. But in text messaging, they have an additional meaning: they’re associated with numerical codes, such as “Text SAVE to 40691 to save 20% on your next purchase.”
With these two meanings in mind, you can craft SMS text messages that bring more reaction and engagement in your audience.
Effective keywords According to a number of studies, the most engaging words in text messages are:
A crucial part of building a market is to make your market into a community, with shared values and identity. These words help spark that desire:
Depending on your audience and objectives, you may want to sound rational and objective. The following words emphasize the impression of rationality and absence of bias:
These are just some of the most effective keywords for a text messaging campaign. In the next blog, we’ll look at words that help reinforce the sense of community among our audience.
Jim Beck, the President of Baytech Mobile has been programming websites and sending digital marketing messages for over 20 years. He works with clients to help them engage the mobile consumer through mobile and text message marketing solutions and strategies. He loves to help others implement mobile marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it!