Businesses need to start adapting their marketing efforts to keep up with the advances in technology. Mobile device adoption rates are increasing at an incredible rate, surpassing 80% in 2016 alone. Even more importantly, average smartphone conversion rates are up 64% compared to the average desktop conversion rates for e-commerce alone. In today's digital and interconnected world, the importance of tailoring marketing efforts so they are mobile-friendly cannot be overstated.
The following are five considerations on the importance of mobile marketing that marketers need to evaluate as part of their digital strategy:
1. Time Spent On Mobile Devices Is Increasing
In 2016, Americans spent an average of 10 hours per day on mobile devices. Nearly a third of this time was spent on smartphones or tablets, according to eMarketer. This means that the average American spends over 500 hours per year navigating websites or talking on their mobile device, providing ample opportunity to capture their attention and get them discussing your business on a device they use so frequently as part of their daily lives. Advertising trends are also responding to this development: It is estimated that by 2019, nearly 72% of marketing dollars will be spent developing apps and advertisements for mobile platforms.
2. Mobile Commerce And Mobile Marketing Go Hand-In-Hand
Consumers are using their mobile devices to purchase items from Amazon, eBay and other e-commerce platforms. Businesses as large as Walmart and as small as mom and pop shops are recognizing this, and developing user-friendly portals and websites to facilitate sales. In fact, it is projected that by the end of 2017, 60% of e-commerce visits will start on a mobile device. Businesses that develop integrated mobile campaigns that guide consumers from product introduction to sale will see a considerable boost in revenue.
3. Shoppers Purchase In Stores
Mobile technology gives consumers the opportunity to shop and compare while they walk down the store aisle. Businesses that have active mobile marketing campaigns can take advantage of this: Search engine optimization and an easily navigable website can give your business an edge when the consumer is ready to purchase. Moreover, search engines are altering their algorithms to give higher preference to mobile-friendly sites. This creates the need for businesses to improve their web presence and tie new forms of automated marketing into their operations.
4. Short Message Service (SMS) Open Rates Are Higher Than Email
SMS has an open rate of 98%, and up to 90% of people who open the message will read it within three seconds. This is far higher than email marketing or other digital channels. Tailoring your SMS messages so they appeal to prospective customers will give them a reason to further research your products or services, and they will likely start on the device in which they just received the message.
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5. Mobile Marketing Reaches A Broader Market
Smartphones and tablets are becoming increasingly popular tools for communication across all demographics. They are smaller, lighter, cheaper and more portable than computers and laptops. Manufacturers are also responding to consumer demand and developing faster, more powerful and less expensive mobile devices. These developments mean that marketers have a golden opportunity to put their marketing messages into the hands of their consumers, and mobile allows marketers and advertisers to reach a much wider audience by doing so.
Digital marketing is continually evolving, and mobile marketing plays a key role in that strategy. The shift toward mobile devices is a trend that will continue to progress, and businesses need to ensure they have a cohesive mobile marketing plan to connect with those digital consumers.
Mobile operators are adding more marketing capabilities to native messaging services
Mobile texting never quite made it into the marketer toolkit, but some online sellers are re-examining SMS as a more cost-effective way to engage known customers than advertising.
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By Kristen Vanstrom
Published October 11, 2016
More than 90 percent of all text messages are opened and read within five minutes or less. And tons of small-business owners are ready to write their Short Message Service (SMS) success stories.
Let me give you a piece of advice: If you're stuck on old-school methods, you'll struggle with SMS. This is a tactic for modern-day business owners. If you want to give text-message marketing a try but don't know where to start, check out this 30 free trial.
Don't ramble.There's a character limit for a reason. People don't want to receive a 300-word text blast from you. Don't feel too bad: They don't want a manifesto from any business. They just want an awesome offer with simple redemption instructions. So get right to the point. Open with the offer, and finish with a call to action. Unnecessary fluff only will distract your subscriber and result in lower redemption rates.
Planning Your Mobile Marketing Strategy
Include an irresistible offer or exclusive piece of information.Don't fire out a "Hey, what's up?" text. Remember, you're marketing your business, not trying to make friends. Keep it professional by limiting the amount of conversational language and focusing solely on the promotion. Your subscribers opted in expecting regular promotions, not a top-of-the-morning greeting.
Pay attention to time of day.Don't send promotions at 10 p.m. Unless you own a nightclub or munchie paradise, launch your text campaigns during daylight hours. This gives people time to read and act on your offer. Always include a semi-urgent call to action, but give subscribers a reasonable window of time to redeem. People have schedules to keep. Your offers might not be their No. 1 priority, so give them ample time to act on the promotion or you'll risk becoming irrelevant to their daily needs. Related: 5 SMS Marketing Tips for Small Businesses
Keep your customers at the forefront.Make sure to keep customers' wants and needs in mind as you develop offers. Don't use text messaging as an outlet to discount your closeout inventory. Subscribers want to receive exclusive VIP deals, not backburner promotions. Give them the best of the best.
When you sit down with your staff to brainstorm irresistible promotions, get feedback from customer-support representatives. Talk to your inventory manager about which high-profile or in-demand products you can afford to discount. Finally, keep everyone in the loop. Gather relevant opinions so you can make the most informed decision. Above all else, know your customers. Related: Here's Why SMS Marketing is Literally the Best Idea Ever
Text-message marketing isn't going anywhere. It's a permanent solution that's also great for small-business owners looking to market on a budget. Think of the last time you didn't open a text message. At least for me, it was the first day of never. That's why most businesses find success using this method.
Always remember text marketing is a permission-based method. If people haven't opted in to your list, you can't text them with offers. Doing so could result in legal ramifications. Abide by the regulations in the Telephone Consumer Protection Act, and you'll be just fine.
So you want to expand your business? You are wondering how you can do it? Well, there have been 1 BILLION smartphones sold in the US since 2008, so these are good devices to begin with.
How do you begin mobile marketing for your business? Well, first it takes a committment to learn something new. Gone are the days when you can throw an ad in your local newspaper and people start showing up in your business. In today's marketplace, you have to consistently message your primary benefits and features of your company and products to get noticed. There are such large corporations that dominate about every industry now, but we believe mobile marketing can help level the playing field. What do we mean?
We mean that if you commit to using and promoting the mobile marketing we can help you setup, in your place of business and just about anywhere you go, then you can build a loyal following and these loyal followers can be converted into loyal BUYERS.
Text message marketing, aka Mobile Marketing, is a direct communication point to your past and future customers. Everyday , everyone looks to their mobile devices FIRST when trying to find a business. In fact, think of the last time you received a text message on your phone. How long did it take you to read it? not long right? That is why mobile marketing is so powerful right now. It cust through all of the marketing that your customers are subjected to daily, and gets YOUR message read.
The best way to start is to...start. Get your 30 day FREE TRIAL by clicking HERE and watch our video instructions on how to quickly setup your first mobile marketing campaign. Need some help, get your FREE TRIAL and then give us a call at 888-374-0555. We will help you get started, show you the most important aspects of mobile marketing and show you how to be a pro at using our text message marketing software to engage the mobile consumer like never before!
Questions? Give us a call at 888-374-0555 and we will help you every step of the way!
Mobile marketing, also known as text marketing or sms marketing, is continually evolving and at such a fast pace, if you are not currently using mobile marketing in your advertising strategies, then you have already been left behind.
Why? Because 70 percent of all Smartphone users consider SMS marketing to be the best way to grab their attention. And, 50% of buyers in the U.S. will make a direct purchase after they’ve received an SMS branded text, QR code, discount or coupon.
Answering Common Questions
SMS marketing message have high open and conversion rates as compared to other marketing strategies. If you are considering to include text message marketing in your campaign in order to improve communication with your clients, you most likely have some questions about how bulkSMS works.
The following answers to the most frequently asked questions about SMS marketing clear your doubts and let you start your campaign fast.
How do I go about a Text Messaging program for my Business
The reach, power, prevalence and immediacy of mobile smartphones cannot be ignored. Just look around you and you'll see someone with their phone in their hands at this very moment. They bring together: Work Lives, Social Lives, Entertainment and to some degree even our Getting Errands Accomplished.
In a few years 5 Billion (with a "B") people will be using smartphones. Smartphones that will continue to get 'smarter', more powerful and more useful.
These trends create quite the opportunity for marketing to the consumer. Any marketing effort that neglects the smartphone, is neglecting a vast amount of potential customers. This is even more true for the younger generations -- that have grown up with a phone on their person at all times. But how do you use smartphone marketing effectively? Social Media and Location based Beacons are definitely tools in the arsenal of the marketer. But the SMS Text Message remains to be the most effective mobile marketing tool that there is. Any good SMS Marketing Company will help your business create a digital marketing plan that uses effective SMS Marketing. Here are some reasons why...
Jim Beck, the President of Baytech Mobile has been programming websites and sending digital marketing messages for over 20 years. He works with clients to help them engage the mobile consumer through mobile and text message marketing solutions and strategies. He loves to help others implement mobile marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it!