It's quite interesting hearing the term Mobile Marketing these days. It seems like every company states they are mobile marketers and every solution out there is for mobile marketing. How can you tell what is what?
Well, let's start this off with what mobile marketing isn't. Mobile marketing is not a company placing a post on Facebook or twitter. Although each of these huge networks are dominated by mobile devices, placing just posts or ads without capturing a mobile device is just marketing. Some call it inbound marketing. Others call it digital marketing. However, the major difference with mobile marketing and every other type of marketing out there, is that mobile marketing is the art of capturing a mobile device number through an opt in process, and then sending marketing messages directly to the mobile device.
As we have stated for over twelve years now, yes there were smartphones back then, without a big list of mobile device numbers, how can a business communicate back to their customers and prospects to drive new business, new foot traffic, new web visits and more?
A true mobile marketing system is associated with a short code and a keyword. These are the two primary components of any true mobile marketing campaign. Why use a short code for your mobile marketing messaging? Well, its quite simple,. Because providers that offer short codes, Like Baytech Mobil, PAY the networks to guarantee your message is read. any other type of sending text messages across to mobile phones do not have a guarantee.
Why would you want to spend the time, and money to build a list that has less read throughput than email des? Trues shortcode messaging delivers up to a 95% delivery rate ( if a phone is disconnected for any reason it obviously cannot receive messages)
The other reason to choose a true short code provider, Like Baytech Mobile, is speed of message. When you press send through our software platform, your message is delivered with 1-3 minutes maximum. Its lightening fast.
I have seen so many companies be amazed when we help them to build a good list of prospects and customers, and then when we send a message out, a majority of time someone calls or walks in the location within a few minutes. Mobile marketing is super powerful yet many businesses have yet to employ it.
There seems to be a new message tolerance now with text messages. in fact many consumers prefer text over calls or emails because they know they will get it;. Does this seem smart to you? Consumers WANT text messages because they know they will see it.
So, if you are looking for a super powerful way to connect and re-connect with your prospects and customers, why not check out Baytech mobile. We have been delivering text messages to hundreds of thousands of phones every year for twelve years and counting. We are the leaders in mobile marketing and will save you time and aggravation implementing this simple and powerful marketing tool!!
See you on your phones!!
Businesses need to start adapting their marketing efforts to keep up with the advances in technology. Mobile device adoption rates are increasing at an incredible rate, surpassing 80% in 2016 alone. Even more importantly, average smartphone conversion rates are up 64% compared to the average desktop conversion rates for e-commerce alone. In today's digital and interconnected world, the importance of tailoring marketing efforts so they are mobile-friendly cannot be overstated.
The following are five considerations on the importance of mobile marketing that marketers need to evaluate as part of their digital strategy:
1. Time Spent On Mobile Devices Is Increasing
In 2016, Americans spent an average of 10 hours per day on mobile devices. Nearly a third of this time was spent on smartphones or tablets, according to eMarketer. This means that the average American spends over 500 hours per year navigating websites or talking on their mobile device, providing ample opportunity to capture their attention and get them discussing your business on a device they use so frequently as part of their daily lives. Advertising trends are also responding to this development: It is estimated that by 2019, nearly 72% of marketing dollars will be spent developing apps and advertisements for mobile platforms.
2. Mobile Commerce And Mobile Marketing Go Hand-In-Hand
Consumers are using their mobile devices to purchase items from Amazon, eBay and other e-commerce platforms. Businesses as large as Walmart and as small as mom and pop shops are recognizing this, and developing user-friendly portals and websites to facilitate sales. In fact, it is projected that by the end of 2017, 60% of e-commerce visits will start on a mobile device. Businesses that develop integrated mobile campaigns that guide consumers from product introduction to sale will see a considerable boost in revenue.
3. Shoppers Purchase In Stores
Mobile technology gives consumers the opportunity to shop and compare while they walk down the store aisle. Businesses that have active mobile marketing campaigns can take advantage of this: Search engine optimization and an easily navigable website can give your business an edge when the consumer is ready to purchase. Moreover, search engines are altering their algorithms to give higher preference to mobile-friendly sites. This creates the need for businesses to improve their web presence and tie new forms of automated marketing into their operations.
4. Short Message Service (SMS) Open Rates Are Higher Than Email
SMS has an open rate of 98%, and up to 90% of people who open the message will read it within three seconds. This is far higher than email marketing or other digital channels. Tailoring your SMS messages so they appeal to prospective customers will give them a reason to further research your products or services, and they will likely start on the device in which they just received the message.
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5. Mobile Marketing Reaches A Broader Market
Smartphones and tablets are becoming increasingly popular tools for communication across all demographics. They are smaller, lighter, cheaper and more portable than computers and laptops. Manufacturers are also responding to consumer demand and developing faster, more powerful and less expensive mobile devices. These developments mean that marketers have a golden opportunity to put their marketing messages into the hands of their consumers, and mobile allows marketers and advertisers to reach a much wider audience by doing so.
Digital marketing is continually evolving, and mobile marketing plays a key role in that strategy. The shift toward mobile devices is a trend that will continue to progress, and businesses need to ensure they have a cohesive mobile marketing plan to connect with those digital consumers.
Mobile operators are adding more marketing capabilities to native messaging services
Mobile texting never quite made it into the marketer toolkit, but some online sellers are re-examining SMS as a more cost-effective way to engage known customers than advertising.
You are using a Customer Rewards System, Right?
Do you own a restaurant? A cafe? Or any business that relies on repeat foot-traffic?
What are you doing for a "Customer Rewards System"? Take a look at Baytech Mobile...customer rewards are built-in & hassle-free for you! As well as many other feature such as SMS Text marketing.
Learn more here or call 888-374-0555 and start your FREE 30 Day Trial today!
If you are using digital marketing solutions and you have not considered or do not know about sms marketing, then you have come to the right place.
Our sms marketing tool, called Baytech Mobile is really cool. It's really sophisticated. It's also really easy to use! You can now easily begin building a large list of your customers and prospects.
Why would you want to do this? Because open rates and engagement rates. In marketing, we all look for impact and open rates and click through rates are as high as 90/10 with a mobile sms marketing camapaign. That means up to 90% of the poeple who recieve your message OPEN IT! In marketing that is called a home run.
Mobile marketing with SMS is the fastest way to communicate your products, your services, your events and really your anything. With a 30 day FREE TRIALl and no credit card required, there is no risk involved so you should start today.
By Kristen Vanstrom
Published October 11, 2016
More than 90 percent of all text messages are opened and read within five minutes or less. And tons of small-business owners are ready to write their Short Message Service (SMS) success stories.
Let me give you a piece of advice: If you're stuck on old-school methods, you'll struggle with SMS. This is a tactic for modern-day business owners. If you want to give text-message marketing a try but don't know where to start, check out this 30 free trial.
Don't ramble.There's a character limit for a reason. People don't want to receive a 300-word text blast from you. Don't feel too bad: They don't want a manifesto from any business. They just want an awesome offer with simple redemption instructions. So get right to the point. Open with the offer, and finish with a call to action. Unnecessary fluff only will distract your subscriber and result in lower redemption rates.
Planning Your Mobile Marketing Strategy
Include an irresistible offer or exclusive piece of information.Don't fire out a "Hey, what's up?" text. Remember, you're marketing your business, not trying to make friends. Keep it professional by limiting the amount of conversational language and focusing solely on the promotion. Your subscribers opted in expecting regular promotions, not a top-of-the-morning greeting.
Pay attention to time of day.Don't send promotions at 10 p.m. Unless you own a nightclub or munchie paradise, launch your text campaigns during daylight hours. This gives people time to read and act on your offer. Always include a semi-urgent call to action, but give subscribers a reasonable window of time to redeem. People have schedules to keep. Your offers might not be their No. 1 priority, so give them ample time to act on the promotion or you'll risk becoming irrelevant to their daily needs. Related: 5 SMS Marketing Tips for Small Businesses
Keep your customers at the forefront.Make sure to keep customers' wants and needs in mind as you develop offers. Don't use text messaging as an outlet to discount your closeout inventory. Subscribers want to receive exclusive VIP deals, not backburner promotions. Give them the best of the best.
When you sit down with your staff to brainstorm irresistible promotions, get feedback from customer-support representatives. Talk to your inventory manager about which high-profile or in-demand products you can afford to discount. Finally, keep everyone in the loop. Gather relevant opinions so you can make the most informed decision. Above all else, know your customers. Related: Here's Why SMS Marketing is Literally the Best Idea Ever
Text-message marketing isn't going anywhere. It's a permanent solution that's also great for small-business owners looking to market on a budget. Think of the last time you didn't open a text message. At least for me, it was the first day of never. That's why most businesses find success using this method.
Always remember text marketing is a permission-based method. If people haven't opted in to your list, you can't text them with offers. Doing so could result in legal ramifications. Abide by the regulations in the Telephone Consumer Protection Act, and you'll be just fine.
So you want to expand your business? You are wondering how you can do it? Well, there have been 1 BILLION smartphones sold in the US since 2008, so these are good devices to begin with.
How do you begin mobile marketing for your business? Well, first it takes a committment to learn something new. Gone are the days when you can throw an ad in your local newspaper and people start showing up in your business. In today's marketplace, you have to consistently message your primary benefits and features of your company and products to get noticed. There are such large corporations that dominate about every industry now, but we believe mobile marketing can help level the playing field. What do we mean?
We mean that if you commit to using and promoting the mobile marketing we can help you setup, in your place of business and just about anywhere you go, then you can build a loyal following and these loyal followers can be converted into loyal BUYERS.
Text message marketing, aka Mobile Marketing, is a direct communication point to your past and future customers. Everyday , everyone looks to their mobile devices FIRST when trying to find a business. In fact, think of the last time you received a text message on your phone. How long did it take you to read it? not long right? That is why mobile marketing is so powerful right now. It cust through all of the marketing that your customers are subjected to daily, and gets YOUR message read.
The best way to start is to...start. Get your 30 day FREE TRIAL by clicking HERE and watch our video instructions on how to quickly setup your first mobile marketing campaign. Need some help, get your FREE TRIAL and then give us a call at 888-374-0555. We will help you get started, show you the most important aspects of mobile marketing and show you how to be a pro at using our text message marketing software to engage the mobile consumer like never before!
Questions? Give us a call at 888-374-0555 and we will help you every step of the way!
Mobile marketing, also known as text marketing or sms marketing, is continually evolving and at such a fast pace, if you are not currently using mobile marketing in your advertising strategies, then you have already been left behind.
Why? Because 70 percent of all Smartphone users consider SMS marketing to be the best way to grab their attention. And, 50% of buyers in the U.S. will make a direct purchase after they’ve received an SMS branded text, QR code, discount or coupon.
Answering Common Questions
SMS marketing message have high open and conversion rates as compared to other marketing strategies. If you are considering to include text message marketing in your campaign in order to improve communication with your clients, you most likely have some questions about how bulkSMS works.
The following answers to the most frequently asked questions about SMS marketing clear your doubts and let you start your campaign fast.
Jim Beck, the President of Baytech Mobile has been programming websites and sending digital marketing messages for over 20 years. He works with clients to help them engage the mobile consumer through mobile and text message marketing solutions and strategies. He loves to help others implement mobile marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it!