What is mobile marketing?
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. In recent years, customers have started to shift their attention (and dollars) to mobile. Because of this, marketers are doing the same in order to create true omnichannel engagement. As technology becomes more fragmented, so does marketing. And in order to earn and maintain the attention of potential buyers, content must be strategic and highly personalized.
When it comes to mobile marketing, this means keeping devices in mind and utilizing SMS/MMS marketing and mobile apps. Mobile marketing is an important piece of the puzzle when it comes to building out any short-term or long-term marketing plan. From email, to pay-per-click (PPC), search engine optimization (SEO), content marketing, and social media marketing, there is a mobile marketing channel to reach every part of your audience where they are most comfortable. For mobile marketing to be effective, you need to curate a cohesive experience that customers expect—and that can be a real challenge as you work to acquire, engage, and retain users across a variety of platforms.
Mobile marketing can do wonders for driving brand value and demand for your products or services by leveraging mobile devices to connect with more consumers in real time at any point in the customer lifecycle. Mobile is also growing steadily. According to eMarketer, mobile versus desktop usage stats in the United States in 2018 show that the mobile-only audience will grow to 55.7 million (nearly 19%) by 2022, and Adweek estimates that 79% of smartphone users have their phones on or near them all but two hours a day. Today, there are more mobile devices in the world (8.7 billion) than people (7.1 billion), due largely in part to our voracious appetite for new technology. U.N. data analysts have found that in the United States, 71.5% of citizens over the age of 13 have a smartphone, and 66.5% have smartphones globally (WorldoMeters U.N. data, GSMA Intelligence).
To harness the growing power of mobile marketing, you must focus on creating a seamless experience that your audience expects.
"For me, the future of mobile marketing lies in connecting the dots between online and offline media. Mobile is such a powerful tool when used in conjunction with other, more traditional, media and should be seen as the glue that binds everything together.”
– Mike Reynolds, Senior Mobile Executive, International Advertising Bureau
Common problems that mobile marketing can solveMobile marketing is unique in that it reaches people in real time right where they are. Additionally, more and more sales are being initiated from mobile, so it’s a vital part of any marketing strategy.
2020 - Well it has sucked for many.
Favorite Businesses closed
Friends and relatives sick.
What are we to do?
Well, as a serial entrepreneur I say we fight. We fight for our businesses and we fight to win back our customers. We should fight to get noticed and fight the huge conglomerates that try and dominate your market.
How is the best way to fight? Well not with violence- with BRAINS and LOGIC and TOOLS!
Look, we all know this year has sucker punched us, so how do we begin to fight back. GET NEW CUSTOMERS. MAKE MORE SALES.
What is the best way to do this? In my humble, but quite accurate option, we market and advertise digitally. Why? because everyone has their phone on them and when you have the opportunity to message them to get them into YOUR place of business... You should.
So, how? Well, you should be using our incredibly affordable yet powerful mobile marketing software called Baytech Mobile. This tool will help you build lists of your customers and then allow you to reward them and attract the BACK into your business. This is the most important thing you can possible do this year. Now, there is no way to go backwards, however we teach our customers ow to constantly be engaging people to signup for your mobile lust either using our Mobile kiosks or just by texting in your company name to our list number and give them a offer to come BACK into your business NOW.
Its so easy, yet 80% of you out there are NOT doing this. For just $99 a month you can have one of the most powerful marketing solutions available to your business and what's even better is we will help you setup and configure everything. No experience require. We have a million (well maybe less) ideas to provide to you and we will help energize your business your staff and your customers by using our mobile marketing software.
If your business has been hurt by the Pandemic, then it's time to take the bull by the horn and get out there and start engaging your customers and past customers and build your brand, your products and your image bigger and badder than ever before.
We are here to help you- but it's your turn to call!
Ready to get started? Have questions? We offer Free Consultations Call 888-374-0555 or visit https://www.baytechmobile.com/
Here's to your survival AND comeback!
Consumers these days are attracted to promotional offers. This is why a lot of businesses have strategized their marketing campaign in such a way that will give them more leverage to their consumers by means of offering coupons. If you have a business of your own, whether big or small, you may want to consider this too.
Perhaps you may ask, “Why use mobile coupons in your business?” Using this strategy can give you a wider scope of the market, maintain your existing clients and even attract new ones. The good thing about mobile coupons is that you don’t have to pay a huge sum on printing costs. It is also an efficient way to directly communicate with your target consumers in real-time.
Why Mobile Marketing Text Coupons?
Mobile coupons works pretty much the same as any ordinary coupon. The main purpose of this is to serve as a voucher that would certify a discount or promotional offer. It is a convenient way to send a text message containing this special offer into the customer’s mobile device. This also gives the convenience to your customer by not requiring them to print out the coupon or search for it through another media.
Why use mobile coupons in your business? Because text messaging is sent and received real-time, this may also mean having a prompt and instant response from your target customers. Some studies show that more consumers respond to text messages rather than emails or other means of communication. The likelihood of retaining pertinent information is also increased compared to emails and direct mail channels.
It is also easy to track mobile coupons. Mobile coupons are easily updated through an efficient system unlike print media. Several tracking options are available for mobile coupons including when a coupon is often requested by consumers.
Cost is also a great factor to consider when thinking about the advantages of mobile coupons for business and promotional needs. You eliminate the costs involved in printing a coupon or a voucher. Distribution costs when sending coupons and mailing them to the consumers is also reduced. Sending electronic message such as SMS is definitely cheaper than sending an actual coupon. The best part is that you are running a proven effective campaign while still decreasing your expenses.
Why use mobile coupons in your business? Simple. It is an effective way to create long lasting impression on your brand and on your products. It is also a great way to reward customers for their valued support as well as a cost-effective way to keep sales coming in.
Get started with text marketing and mobile coupons today or call 888-374-0555 for a FREE consultation
(This is a great article I found on about.com-edited)
How do you know if mobile marketing is for you? Are you confused by terms such as SMS and an app? What's the difference anyway? What will it cost to get involved?
These are all fantastic questions and the questions many small businesses are asking themselves when it comes to mobile marketing. Just like any marketing endeavor, it's important to be educated so that you can make the right decision for you and your business.
What is mobile marketing?
As it pertains to this article, mobile marketing is marketing on or with a mobile device.
I recently had an opportunity to sit down with an expert mobile marketer. In my discussions with him, I had you in mind and asked him the questions that I think most businesses are curious about when it comes to mobile marketing.
We hear a lot about SMS and Apps. What do you suggest for the small- to medium-sized business?
It's important to keep your goal in mind, which is to provide your consumers information that is easy to find. An application will require a smartphone. Using SMS will connect directly to most mobile phones and can be used as a great connection tool. It boils down to selecting an application or optimizing for your consumers. Not all consumers have smartphones, but the majority can receive SMS. You want to select the option that is available, discoverable and presentable to your specific target market. SMS doesn't limit the type of phone consumers have; this is important to remember.
Over the next few years, you will see trend that mobile marketing effectiveness will have a lot to do with mobile browser capability and less about apps. Mobile web browser capability is important, and it's where we will see the growth. Invest in something that is more open — don't limit who can see or receive your information.
When most businesses think about mobile marketing, they think it's expensive. How much should a company expect to pay for mobile marketing?
There are mobile marketing tools that can fit every budget, and Baytech Mobile provides one solution. They can be cost effective.
There are requirements that a company will need in order to participate in mobile marketing. They will need a shortcode and a keyword. Now, companies can buy their own shortcode, but that will cost them between $1000 to $1500 per month. Due to the cost, I suggest that they look for a shared shortcode. Small businesses will find this is the most cost effective, and it won't diminish the results.
What are some common mistakes you see when it comes to mobile marketing?
The biggest mistake that I see is when a company thinks that mobile marketing is going to be the one thing that will cure all of their problems. Mobile marketing has to be incorporated and integrated into your marketing mix in order for it to be successful. It's about engagement and reach, and without that integration, you lose the power the mobile marketing holds.
Mobile marketing is the ultimate permission-based form of marketing — so make sure that your offers are unique. Don't use mobile marketing to repeat offers that you are broadcasting elsewhere — make the offer unique and something that they won't find elsewhere. Offerings must be unique to be valuable.
What about regulations? What do businesses looking into mobile marketing need to know, and where can they find information?
It's important that companies become aware of regulations put out by the MMA (Mobile Marketing Association). The MMA is the guardian angel or watchdog, if you will, of mobile marketing. They have close ties with carriers and, because of that, they have developed guidelines for best practices. If there is mobile marketing abuse, it will be stopped.
There is so much information here, and even I am surprised by how inexpensive it is to get started. If a company is interested, where do they start?
If a company is interested, I'd suggest that they contact a mobile marketing agency that they can work with or use a self-service online tool such as Baytech Mobile to get started. Online tools are an excellent start for small businesses, and you can find agencies that are willing to work with small- to medium-sized businesses, and they will help in creating a strategy and a plan so that a company reaps the most benefit when it comes to mobile marketing.
A mobile marketing agency such as Baytech, can help with educating companies on the commitment and providing them with education that can guide them through the learning curve so that they can do mobile marketing on their own.
I cannot stress enough that mobile marketing success is really about consistency and commitment. Companies need to think about what they are offering and continuously work to refine and measure the results of those offerings. Companies that do this will find success in mobile marketing. There is so much creativity that can go into such a little device like a mobile phone. Mobile marketing forces us to understand our customers better. Like most marketing vehicles, learning what works and what doesn't is about trial and error.
Mobile Marketing. This is the term we have been using for over a decade now and we use it for many aspects of digital marketing today.
What is mobile marketing? Mobile Marketing is the act of engaging a consumer on their mobile device, whether it be a phone, a tablet or even on a website being displayed on a mobile device. The days of consumers looking any other place than Google or Facebook or some other digital method is over. Think about the last time you need a car repair, or an HVAC or Plumbing company. Did you rummage through your desk drawers or goto the old yellow pages? Probably not. Why not? because those ways are outdated, slow and just do not serve the needs of the general public any longer,
What does serve the need of the consumer in 2018?
Mobile Marketing listings. What is a mobile marketing listing? Well, think of the last time you searched for anything online. The listings that came up wer business listings that have changed their ways and engage the mobile consumer and more importantly give that consumer the information or service or product they are looking for.
When they visit in the mobile device, which is sometimes as high as 100% of the time for some companies and industries, the way you display your data to them is called mobile marketing. The way you try and capture an email or a mobile number for some sort of information or offer is called mobile marketing. If you engage in retargeting, then displaying ads on the other mobile apps and sites is called mobile marketing.
So, Mobile marketing is a very wide ranging term, however it is important for every business today to make sure their website is responsive, has a SSL certificate and you are getting a chance at collecting consumer information so that you can continue to market to them.
This is the basic definition of mobile marketing. Please check out our other blogs, our SMS software, our Mobile Coupons and our Local Beacon Marketing Solutions to learn even more about the mobile marketing opportunities.
Proximity and beacon marketing is tying the online to brick and mortar
Bluetooth low-energy beacons have been getting a lot of traction over the last few years, and enjoyed particular attention from retailers, giving a new jolt to the development and spread of proximity marketing. If you haven’t encountered the term before, they are transmitters that broadcast their signal to nearby mobile devices and are capable of interacting with them when in close proximity. And judging by the numbers in which they are produced and installed, they are going to become a mainstay of any retail store over the next couple of years – which means that if you haven’t yet jumped on the bandwagon, it is perfect time to do so. Here are some good reasons to do this:
Mobile operators are adding more marketing capabilities to native messaging services
Mobile texting never quite made it into the marketer toolkit, but some online sellers are re-examining SMS as a more cost-effective way to engage known customers than advertising.
Causes, convenience and calls to action are helping brands successfully court the youngest demographic, writes Oded Edelman of Signet Jewelers.
The following is a guest post from Oded Edelman, president of JamesAllen.com and chief digital innovation advisor of Signet.
The former 'it' generation is getting older. Millennials' purchasing power is on the verge of being surpassed by the next generation of consumer: Generation Z. Forward-thinking retailers are starting to heed the digital preferences and consumer expectations of this burgeoning market.
Unlike millennials who grew up with technology as more of a convenience than a necessity, Gen Z sees it as an integral part of their daily lives. In fact, they cannot remember a time before the Internet. They anticipate a shopping experience that leverages technology in new and innovative ways, yet still provides the reassurance of being able to interact with a real, live human being.
If you are looking for a mobile marketing provider, you have come to the right place. Baytech Mobile is one of the most powerful mobile marketing software platforms in the country. The mobile marketing platform includes the hottest text marketing features you can get in one affordable mobile marketing software package.
This powerful text marketing software includes:
We have been engaging the mobile consumer since 2008, so we have the know how to help you get started fast. We have a complete video training program for the users who want to learn mobile marketing for themselves. We also offer managed marketing services where we setup and integrate the mobile marketing software for you, and then show you how to begin engaging your current and past customers.
Get your 30 day FREE TRIAL of this powerful, yet simple to use mobile marketing software and start using SMS to communicate to your customers better and faster and bring them into your business over and over again.
Questions? Please give us a call at 888-374-0555.
Jim Beck, the President of Baytech Mobile has been programming websites and sending digital marketing messages for over 20 years. He works with clients to help them engage the mobile consumer through mobile and text message marketing solutions and strategies. He loves to help others implement mobile marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it!