Proximity and beacon marketing is tying the online to brick and mortar
Bluetooth low-energy beacons have been getting a lot of traction over the last few years, and enjoyed particular attention from retailers, giving a new jolt to the development and spread of proximity marketing. If you haven’t encountered the term before, they are transmitters that broadcast their signal to nearby mobile devices and are capable of interacting with them when in close proximity. And judging by the numbers in which they are produced and installed, they are going to become a mainstay of any retail store over the next couple of years – which means that if you haven’t yet jumped on the bandwagon, it is perfect time to do so. Here are some good reasons to do this:
Jim Beck, the President of Baytech Mobile has been programming websites and sending digital marketing messages for over 20 years. He works with clients to help them engage the mobile consumer through mobile and text message marketing solutions and strategies. He loves to help others implement mobile marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it!