Causes, convenience and calls to action are helping brands successfully court the youngest demographic, writes Oded Edelman of Signet Jewelers.
The following is a guest post from Oded Edelman, president of JamesAllen.com and chief digital innovation advisor of Signet.
The former 'it' generation is getting older. Millennials' purchasing power is on the verge of being surpassed by the next generation of consumer: Generation Z. Forward-thinking retailers are starting to heed the digital preferences and consumer expectations of this burgeoning market.
Unlike millennials who grew up with technology as more of a convenience than a necessity, Gen Z sees it as an integral part of their daily lives. In fact, they cannot remember a time before the Internet. They anticipate a shopping experience that leverages technology in new and innovative ways, yet still provides the reassurance of being able to interact with a real, live human being.
EDITOR'S NOTE: Granted, some of the ideas in this article are not commonplace yet, what you can take away from this article is that Mobile Coupons are hip and hot! They are perfectly suited to promote your specials, offers and to get your customers to buy from you again..
Mobile couponing is one of the hot areas in mobile commerce today.
Indeed, mobile couponing is “the fastest growing and most obvious mobile marketing application,” according to Borrell Associates, with mobile coupon spending expected to grow at a rapid cumulative average growth rate of nearly 78 percent.
A recent study by Gartner also showed that mobile couponing was one of the top activities of consumers who use mobile devices for shopping planned on doing.
Specifically, retailers who will succeed with mobile couponing are those who approach it differently. Some ways to approach mobile couponing differently could be to:
Make mobile coupons available on your mobile Web site...the reason why you will want to do so is that you will reach a wider audience with the mobile Web, particularly as a richer experience evolves on smartphones.
Also, many retailers today already offer coupons through their traditional Web site, so extending coupons to the mobile Web is a no-brainer.
Create mobile coupons that are store specific
As mobile Web sites and apps are able to use the mobile device’s GPS, being able to deliver location- or store-specific coupons to the mobile consumer will become a reality.
The benefits are enormous. Not only will shoppers be able to understand what deals they can find in that particular store, but retailers will be able to promote and sell excess inventory in a particular store, increasing effective inventory management.
Personalize mobile coupons
Making coupons relevant to the preferences, time and location will help not only personalize coupons, but make them more likely to convert customers.
For instance, target coupons based on past purchasing behavior or selected preferences for when consumers sign up for coupon alerts.
A consumer who likes men’s clothing would rather only receive coupons for those products, as opposed to women’s clothing that would not interested him.
Let consumers opt-in for notifications that work best for them.
Mobile marketing, also known as text marketing or sms marketing, is continually evolving and at such a fast pace, if you are not currently using mobile marketing in your advertising strategies, then you have already been left behind.
Why? Because 70 percent of all Smartphone users consider SMS marketing to be the best way to grab their attention. And, 50% of buyers in the U.S. will make a direct purchase after they’ve received an SMS branded text, QR code, discount or coupon.
If you are looking for a mobile marketing provider, you have come to the right place. Baytech Mobile is one of the most powerful mobile marketing software platforms in the country. The mobile marketing platform includes the hottest text marketing features you can get in one affordable mobile marketing software package.
This powerful text marketing software includes:
We have been engaging the mobile consumer since 2008, so we have the know how to help you get started fast. We have a complete video training program for the users who want to learn mobile marketing for themselves. We also offer managed marketing services where we setup and integrate the mobile marketing software for you, and then show you how to begin engaging your current and past customers.
Get your 30 day FREE TRIAL of this powerful, yet simple to use mobile marketing software and start using SMS to communicate to your customers better and faster and bring them into your business over and over again.
Questions? Please give us a call at 888-374-0555.
How do I go about a Text Messaging program for my Business
The reach, power, prevalence and immediacy of mobile smartphones cannot be ignored. Just look around you and you'll see someone with their phone in their hands at this very moment. They bring together: Work Lives, Social Lives, Entertainment and to some degree even our Getting Errands Accomplished.
In a few years 5 Billion (with a "B") people will be using smartphones. Smartphones that will continue to get 'smarter', more powerful and more useful.
These trends create quite the opportunity for marketing to the consumer. Any marketing effort that neglects the smartphone, is neglecting a vast amount of potential customers. This is even more true for the younger generations -- that have grown up with a phone on their person at all times. But how do you use smartphone marketing effectively? Social Media and Location based Beacons are definitely tools in the arsenal of the marketer. But the SMS Text Message remains to be the most effective mobile marketing tool that there is. Any good SMS Marketing Company will help your business create a digital marketing plan that uses effective SMS Marketing. Here are some reasons why...
As we continue to help business owners all across Columbus, Ohio and throughout the US, we are constantly explaining WHY businesses need to have a mobile list and how it is now REQUIRED to have and continue to build your email lists.
You can look at this mobile marketing software as the "2" in the "1-2 punch" of digital marketing. What does this mean? What this means is email is a fantastic way to communicate your brand, products and company however open rates can be as low as less than 1% if done improperly.
Mobile is near impossible to "mess" up, as long as you follow the golden rule. Only use the text message marketing messages for your TODAY or NOW offers. Doing it too much will lower your brand image and possibly lose you business. But done right, with consistency and a eagerness to receive the next offer is developed. This is the reason you are marketing. To drive your brand image and increase SALES!.
Using a Mobile Kiosk and Mobile Coupon in Your Business
Imagine being able to connect with anyone who has ever walked into your store or business in the past 5 years. Now imagine if you could have up to 90% of these people see your message in under 90 seconds? That is the POWER of mobile marketing and Baytech Mobile has the most affordable mobile marketing platform in the country.
Our mobile kiosk is INCLUDED with every plan, and instantly turns ANY mobile device into a mobile capture system. Place a simple android pad with WiFi in your store or business and ASK people if they want to sign up to receive information, special offers, VIP parties and more. You will be amazed, when combined with an offer using our industry leading mobile coupon how many people opt in to receive your messages. Our mobile coupon designer will allow you to create a mobile coupon and send to your list in minutes.
Work with the experts. Work with Baytech Mobile. Now you can get your own 30-Day FREE Trial Started today by clicking HERE
Smartphones have become an essential part of everyday life; from texting and email to social media, Americans rely heavily on their mobile devices. If your mobile phone was taken away, how long could you survive without it?
The answer may surprise you: nearly half (47 percent) of U.S. consumers polled say they could not go more than one day without their smartphone, according to the inaugural Bank of America Trends in Consumer Mobility Report. An overwhelming majority (85 percent) say they check their phones at least a few times a day, while more than one-third (35 percent) admit to constantly checking their mobile device.
The survey, which explored mobile trends and banking behaviors among adults across the country, found the need for constant connectivity also extends to banking. Of those respondents who said they use their phones for mobile banking, almost one-third (31 percent) say they log on at least once a day, and more than four out of five (82 percent) access their accounts at least once a week or more.
The report revealed further interesting insights into consumer mobile banking behaviors and preferences, including:
* Mobile banking is on the rise. More than half (62 percent) of respondents have at least tried mobile banking, while an overwhelming majority (90 percent) are using online banking. When using their bank’s mobile app, U.S. consumers most commonly check their balance, transfer funds between accounts and pay bills.
* Sophisticated banking transactions becoming more prevalent on mobile devices. Consumers are also using their smartphones for more complex transactions, including mobile check deposit. Nearly six in 10 (58 percent) respondents have used mobile check deposit, and 38 percent use it frequently. “Our customers appreciate the convenience of being able to complete their deposit anytime, anywhere and are depositing an average of 170 thousand checks via mobile device every day,” says Marc Warshawsky, mobile solutions executive at Bank of America.
* Consumers prefer a mix of banking options. Mobile and online banking are becoming more widely used, but visits to bank branches are still common. The survey found that 84 percent of respondents have visited a bank branch within the past six months. Most commonly, Americans make a trip to the bank to make a deposit, withdraw funds and speak with a banking associate. However, just 23 percent of respondents say they complete the majority of their banking transactions at a branch. Nearly half (47 percent) report turning to mobile or online banking as their preferred method.
* Consumers comfortable with added security measures. In the next two years, 60 percent of consumers say they would be comfortable with a fingerprint scan/swipe security feature to gain access to their mobile banking app. Nearly one-third expressed comfort with retina scans (32 percent) and voice recognition (33 percent).
For additional insights into consumer mobility, view the full Bank of America Trends in Consumer Mobility Report at www.newsroom.bankofamerica.com/presskits.
Wow, its amazing to watch how fast the mobile revolution has happened. When I begin working with a client, there is no tracking usually in place, so there is no way to see who is visiting websites or social streams.
Once we turn on our programs for our clients, things start to light up and we can watch the true metrics happen in front of our eyes. No matter what size market we work within, the mobile consumer is at least half, if not more than all of the traffic.
Once we turn on the mobile capture aspects for our clients ( see Gloryview, Global or Baypoint) we start to see a great trend occur. Mobile browsers will enter information when you treat them properly. When I work on a website, mobile app, or social channell, I am constantly looking at the appearance of the page and how the mobile browser sees things. As soon as I notice a "crack" or, the mobile browser has to zoom in or out (pinch/squeeze), I will also notice one other thing. Traffic dies at that point.
So, if you have a website, have you tried to browse to it lately? Is it engaging? Can you easily click to call or click for a map to your location? Is there a way for me to enter information via a simple web form so I receive a valuable offer or coupon? Is your email and mobile list growing or dying?
These are what the growing mobile consumer not only expects but demands, and the businesses that realize this and realize this fast, are the ones that will profit the most.
These are exciting times in mobile - Is your business ready?
Are you interested in learning how focusing a little effort on your mobile presence can result in major revenue gains? Give me a call at 888-374-0555
Until next time,
The trend in mobile marketing is changing the way that society connects. An increasing number of the population, from all walks of life have hopped on the bandwagon and depend their mobile devices
Not only is mobile marketing a trend to most societies, it has already become a standard of living in most corners of the world, and that is especially true in the US.
Wireless technology has brought a new and exciting trend in computing. As I am sure you are aware with mobile computing, users have portable devices like smart phones, pocket pc’s, personal digital assistants (PDA), and of course, laptops to take advantage of everything that mobile computing has to offer.
In general sense, mobile computing is the use of any computer physically not connected by wires to the host computer or server. It is about interacting anytime, anywhere. Wireless technology is revolutionizing the ways that people utilize computers and get connected with each other.
With the various innovative ideas provided in the information technology market, companies are quickly embracing the rapid changes. They are learning how to take advantage of mobile computing to propel themselves into the front seat of the market place. Business that don't adapt to this type of technology will
ultimately be forced to take the backseat.
In addition, Social networking has greatly boosted the market for mobile devices as well. You can easily keep in touch with people faster than ever before with one simple click, no matter where they are on the globe. This instant connection is rapidly redefining how individuals and businesses interact with each other. It is also
having an impact on how they build relationships.
Today's mobile and handheld devices are every bit as capable. Most of these devices already come with usable
screens, QWERTY keyboards, and the ability to add-on small peripherals like earphones and other gadgets. Many have built in touch features that make them even easier to navigate.
At Baytech Mobile we turn your business into a mobile and social marketing machine giving you a large mobile and social reach faster and better than ever before.
We combine the power of QR codes, text message marketing, Social Media messaging, email marketing and even now offer SEO services to improve your website ranking.
There are a lot of companies out there, so sometimes it is hard to choose.
We offer FREE CONSULTATIONS and NO PRESSURE SALES so that you can educate yourself on the power of the newest technologies, and you will quickly see why Baytech Mobile is the perfect partner solution for your business.
We offer stand alone systems you can run yourself and we offer managed programs that allow you to focus on your business and let us handle your digital marketing for you.
Please visit our website at www.baytechmobile.com or call us at 888-374-0555 xt 101
to get started today.
Jim Beck, the President of Baytech Mobile has been programming websites and sending digital marketing messages for over 20 years. He works with clients to help them engage the mobile consumer through mobile and text message marketing solutions and strategies. He loves to help others implement mobile marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it!