Mobile Marketing. This is the term we have been using for over a decade now and we use it for many aspects of digital marketing today.
What is mobile marketing? Mobile Marketing is the act of engaging a consumer on their mobile device, whether it be a phone, a tablet or even on a website being displayed on a mobile device. The days of consumers looking any other place than Google or Facebook or some other digital method is over. Think about the last time you need a car repair, or an HVAC or Plumbing company. Did you rummage through your desk drawers or goto the old yellow pages? Probably not. Why not? because those ways are outdated, slow and just do not serve the needs of the general public any longer,
What does serve the need of the consumer in 2018?
Mobile Marketing listings. What is a mobile marketing listing? Well, think of the last time you searched for anything online. The listings that came up wer business listings that have changed their ways and engage the mobile consumer and more importantly give that consumer the information or service or product they are looking for.
When they visit in the mobile device, which is sometimes as high as 100% of the time for some companies and industries, the way you display your data to them is called mobile marketing. The way you try and capture an email or a mobile number for some sort of information or offer is called mobile marketing. If you engage in retargeting, then displaying ads on the other mobile apps and sites is called mobile marketing.
So, Mobile marketing is a very wide ranging term, however it is important for every business today to make sure their website is responsive, has a SSL certificate and you are getting a chance at collecting consumer information so that you can continue to market to them.
This is the basic definition of mobile marketing. Please check out our other blogs, our SMS software, our Mobile Coupons and our Local Beacon Marketing Solutions to learn even more about the mobile marketing opportunities.
Mobile operators are adding more marketing capabilities to native messaging services
Mobile texting never quite made it into the marketer toolkit, but some online sellers are re-examining SMS as a more cost-effective way to engage known customers than advertising.
If you are using digital marketing solutions and you have not considered or do not know about sms marketing, then you have come to the right place.
Our sms marketing tool, called Baytech Mobile is really cool. It's really sophisticated. It's also really easy to use! You can now easily begin building a large list of your customers and prospects.
Why would you want to do this? Because open rates and engagement rates. In marketing, we all look for impact and open rates and click through rates are as high as 90/10 with a mobile sms marketing camapaign. That means up to 90% of the poeple who recieve your message OPEN IT! In marketing that is called a home run.
Mobile marketing with SMS is the fastest way to communicate your products, your services, your events and really your anything. With a 30 day FREE TRIALl and no credit card required, there is no risk involved so you should start today.
Location-based mobile advertising is fast becoming a competitive differentiator, according a new report by Forbes Insights, in association with xAd: “Location: A Strategic Marketing Imperative.”
With mobile surpassing desktop computers as the most essential tool for making a purchasing decision, the ability to capture purchase intent offline and convert that into additional revenue is fast becoming a strategic marketing imperative.
Social Media7 Statistics About Facebook Users That Reveal Why It's Such A Powerful Marketing Platform
Social Media7 Statistics About Facebook Users That Reveal Why It's Such A Powerful Marketing Platform
Who's on Facebook? The short answer, of course, is everyone. And that's why every company and brand needs to seriously consider a major presence on the platform, as well as a Facebook-specific content strategy.
But digging into the data reveals more specific and compelling reasons why marketers should be active on Facebook, such as the fact that despite recent news coverage about how Facebook is getting older, it's still strongest in the young adult age bracket so precious to many marketers.
In a new report from BI Intelligence, we break down the demographics of Facebook and show why it's such a powerful platform for companies, brands, and products. Facebook's surprisingly strong statistics in terms of gender breakdown, income levels, and age diversity makes it the obvious go-to marketing platform. Our report also spotlights similar statistics for all the main social networks, but Facebook's numbers are perhaps the most compelling.
Here are seven of our surprising findings on Facebook:
Baytech Mobile offers affordable managed digital marketing packages including Facebook, which allow you to run your business and lets our digital marketing experts do the work for you. Every month we will help you spread your message through the many digital avenues available to you and build you large lists and drive leads to your business. We will work consistently with you, and your team, to build your business and website to get more exposure and add revenue. Call us at 888-374-0555 for a FREE Mobile Marketing Consultation and we will explain how our programs will work for your business and website.
"Your marketing services are bringing in us new leads almost every day, and some more than a few a day. We would highly recommend Baytech Mobile to any business who needs a boost in their digital presence. "
Jeff Stone, Baypoint Villas, www.baypointvillas.com
Article republished from http://www.businessinsider.com/a-primer-on-facebook-demographics-2013-10#ixzz3ClaoJJBj
Smartphones have become an essential part of everyday life; from texting and email to social media, Americans rely heavily on their mobile devices. If your mobile phone was taken away, how long could you survive without it?
The answer may surprise you: nearly half (47 percent) of U.S. consumers polled say they could not go more than one day without their smartphone, according to the inaugural Bank of America Trends in Consumer Mobility Report. An overwhelming majority (85 percent) say they check their phones at least a few times a day, while more than one-third (35 percent) admit to constantly checking their mobile device.
The survey, which explored mobile trends and banking behaviors among adults across the country, found the need for constant connectivity also extends to banking. Of those respondents who said they use their phones for mobile banking, almost one-third (31 percent) say they log on at least once a day, and more than four out of five (82 percent) access their accounts at least once a week or more.
The report revealed further interesting insights into consumer mobile banking behaviors and preferences, including:
* Mobile banking is on the rise. More than half (62 percent) of respondents have at least tried mobile banking, while an overwhelming majority (90 percent) are using online banking. When using their bank’s mobile app, U.S. consumers most commonly check their balance, transfer funds between accounts and pay bills.
* Sophisticated banking transactions becoming more prevalent on mobile devices. Consumers are also using their smartphones for more complex transactions, including mobile check deposit. Nearly six in 10 (58 percent) respondents have used mobile check deposit, and 38 percent use it frequently. “Our customers appreciate the convenience of being able to complete their deposit anytime, anywhere and are depositing an average of 170 thousand checks via mobile device every day,” says Marc Warshawsky, mobile solutions executive at Bank of America.
* Consumers prefer a mix of banking options. Mobile and online banking are becoming more widely used, but visits to bank branches are still common. The survey found that 84 percent of respondents have visited a bank branch within the past six months. Most commonly, Americans make a trip to the bank to make a deposit, withdraw funds and speak with a banking associate. However, just 23 percent of respondents say they complete the majority of their banking transactions at a branch. Nearly half (47 percent) report turning to mobile or online banking as their preferred method.
* Consumers comfortable with added security measures. In the next two years, 60 percent of consumers say they would be comfortable with a fingerprint scan/swipe security feature to gain access to their mobile banking app. Nearly one-third expressed comfort with retina scans (32 percent) and voice recognition (33 percent).
For additional insights into consumer mobility, view the full Bank of America Trends in Consumer Mobility Report at www.newsroom.bankofamerica.com/presskits.
Wow, its amazing to watch how fast the mobile revolution has happened. When I begin working with a client, there is no tracking usually in place, so there is no way to see who is visiting websites or social streams.
Once we turn on our programs for our clients, things start to light up and we can watch the true metrics happen in front of our eyes. No matter what size market we work within, the mobile consumer is at least half, if not more than all of the traffic.
Once we turn on the mobile capture aspects for our clients ( see Gloryview, Global or Baypoint) we start to see a great trend occur. Mobile browsers will enter information when you treat them properly. When I work on a website, mobile app, or social channell, I am constantly looking at the appearance of the page and how the mobile browser sees things. As soon as I notice a "crack" or, the mobile browser has to zoom in or out (pinch/squeeze), I will also notice one other thing. Traffic dies at that point.
So, if you have a website, have you tried to browse to it lately? Is it engaging? Can you easily click to call or click for a map to your location? Is there a way for me to enter information via a simple web form so I receive a valuable offer or coupon? Is your email and mobile list growing or dying?
These are what the growing mobile consumer not only expects but demands, and the businesses that realize this and realize this fast, are the ones that will profit the most.
These are exciting times in mobile - Is your business ready?
Are you interested in learning how focusing a little effort on your mobile presence can result in major revenue gains? Give me a call at 888-374-0555
Until next time,
The trend in mobile marketing is changing the way that society connects. An increasing number of the population, from all walks of life have hopped on the bandwagon and depend their mobile devices
Not only is mobile marketing a trend to most societies, it has already become a standard of living in most corners of the world, and that is especially true in the US.
Wireless technology has brought a new and exciting trend in computing. As I am sure you are aware with mobile computing, users have portable devices like smart phones, pocket pc’s, personal digital assistants (PDA), and of course, laptops to take advantage of everything that mobile computing has to offer.
In general sense, mobile computing is the use of any computer physically not connected by wires to the host computer or server. It is about interacting anytime, anywhere. Wireless technology is revolutionizing the ways that people utilize computers and get connected with each other.
With the various innovative ideas provided in the information technology market, companies are quickly embracing the rapid changes. They are learning how to take advantage of mobile computing to propel themselves into the front seat of the market place. Business that don't adapt to this type of technology will
ultimately be forced to take the backseat.
In addition, Social networking has greatly boosted the market for mobile devices as well. You can easily keep in touch with people faster than ever before with one simple click, no matter where they are on the globe. This instant connection is rapidly redefining how individuals and businesses interact with each other. It is also
having an impact on how they build relationships.
Today's mobile and handheld devices are every bit as capable. Most of these devices already come with usable
screens, QWERTY keyboards, and the ability to add-on small peripherals like earphones and other gadgets. Many have built in touch features that make them even easier to navigate.
At Baytech Mobile we turn your business into a mobile and social marketing machine giving you a large mobile and social reach faster and better than ever before.
We combine the power of QR codes, text message marketing, Social Media messaging, email marketing and even now offer SEO services to improve your website ranking.
There are a lot of companies out there, so sometimes it is hard to choose.
We offer FREE CONSULTATIONS and NO PRESSURE SALES so that you can educate yourself on the power of the newest technologies, and you will quickly see why Baytech Mobile is the perfect partner solution for your business.
We offer stand alone systems you can run yourself and we offer managed programs that allow you to focus on your business and let us handle your digital marketing for you.
Please visit our website at www.baytechmobile.com or call us at 888-374-0555 xt 101
to get started today.
Attention Business Owners and Managers:
Have you begun to engage the mobile consumer yet? Are you aware that over 60% of LOCAL searches on Google now occur on a mobile device?
Are you also aware that mobile enabling your website and adding a mobile coupon is a relatively inexpensive process and based on the returns we are seeing - Mobile Marketing can be the absolute best investment your business can make.
Our current clients are reporting LARGER than expected returns and responses from their customers about their mobile engagement strategies. We want to help your business next!
Here are some Actual Mobile Marketing Results from our clients in the last 30 days
Pizza Shop in Columbus - (70) Clicks to call and (16) clicks for map/gps - (10) coupons redeemed
Auto Body Shop in Grandview - (60) Clicks to call, (13) clicks for map and (16) new appointment request form submissions
Hair Salon - (11) Clicks to Call - (17) One Touch clicks for Map/GPS
Vapor/Smoke Shop - 188 mobile subscribers added in last 60 days using loyalty program
Real Estate Agency - Recruited 6 new agents in last 30 days - 158 agents total in last 2 years
(Agency transacted over 350 transactions last year)
Auto Sales Lot - sold 11 cars from their mobile website and coupon last month
Scroll through below for screenshots of the results for a few of our recent clients mobile website stats
The numbers above are showing how the mobile consumer really appreciates the easy to use communications they are receieving from our clients.
We are a professional inbound marketing agency located in Columbus, Ohio that helps ALL businesses of ALL sizes engage the mobile consumer and build large lists. We build mobile websites to help you grow. We offer the absolute best mobile marketing system in the country with every available feature including:
If you are a type of business owner who is sick and tired of wasting your money on marketing and advertising programs that do not work, then this is the solution for you.These solutions work for retail, restaurant, bar or B2C service ( plumbers, roofers, etc) and just about ANY business who relies upon new and repeat sales to grow.
Call us at 888-374-0555 for a FREE consultation and let us help your business engage the mobile consumer and start building your profits today.
Jim Beck, the President of Baytech Mobile has been programming websites and sending digital marketing messages for over 20 years. He works with clients to help them engage the mobile consumer through mobile and text message marketing solutions and strategies. He loves to help others implement mobile marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it!