It's quite interesting hearing the term Mobile Marketing these days. It seems like every company states they are mobile marketers and every solution out there is for mobile marketing. How can you tell what is what?
Well, let's start this off with what mobile marketing isn't. Mobile marketing is not a company placing a post on Facebook or twitter. Although each of these huge networks are dominated by mobile devices, placing just posts or ads without capturing a mobile device is just marketing. Some call it inbound marketing. Others call it digital marketing. However, the major difference with mobile marketing and every other type of marketing out there, is that mobile marketing is the art of capturing a mobile device number through an opt in process, and then sending marketing messages directly to the mobile device.
As we have stated for over twelve years now, yes there were smartphones back then, without a big list of mobile device numbers, how can a business communicate back to their customers and prospects to drive new business, new foot traffic, new web visits and more?
A true mobile marketing system is associated with a short code and a keyword. These are the two primary components of any true mobile marketing campaign. Why use a short code for your mobile marketing messaging? Well, its quite simple,. Because providers that offer short codes, Like Baytech Mobil, PAY the networks to guarantee your message is read. any other type of sending text messages across to mobile phones do not have a guarantee.
Why would you want to spend the time, and money to build a list that has less read throughput than email des? Trues shortcode messaging delivers up to a 95% delivery rate ( if a phone is disconnected for any reason it obviously cannot receive messages)
The other reason to choose a true short code provider, Like Baytech Mobile, is speed of message. When you press send through our software platform, your message is delivered with 1-3 minutes maximum. Its lightening fast.
I have seen so many companies be amazed when we help them to build a good list of prospects and customers, and then when we send a message out, a majority of time someone calls or walks in the location within a few minutes. Mobile marketing is super powerful yet many businesses have yet to employ it.
There seems to be a new message tolerance now with text messages. in fact many consumers prefer text over calls or emails because they know they will get it;. Does this seem smart to you? Consumers WANT text messages because they know they will see it.
So, if you are looking for a super powerful way to connect and re-connect with your prospects and customers, why not check out Baytech mobile. We have been delivering text messages to hundreds of thousands of phones every year for twelve years and counting. We are the leaders in mobile marketing and will save you time and aggravation implementing this simple and powerful marketing tool!!
See you on your phones!!
Consumers these days are attracted to promotional offers. This is why a lot of businesses have strategized their marketing campaign in such a way that will give them more leverage to their consumers by means of offering coupons. If you have a business of your own, whether big or small, you may want to consider this too.
Perhaps you may ask, “Why use mobile coupons in your business?” Using this strategy can give you a wider scope of the market, maintain your existing clients and even attract new ones. The good thing about mobile coupons is that you don’t have to pay a huge sum on printing costs. It is also an efficient way to directly communicate with your target consumers in real-time.
Why Mobile Marketing Text Coupons?
Mobile coupons works pretty much the same as any ordinary coupon. The main purpose of this is to serve as a voucher that would certify a discount or promotional offer. It is a convenient way to send a text message containing this special offer into the customer’s mobile device. This also gives the convenience to your customer by not requiring them to print out the coupon or search for it through another media.
Why use mobile coupons in your business? Because text messaging is sent and received real-time, this may also mean having a prompt and instant response from your target customers. Some studies show that more consumers respond to text messages rather than emails or other means of communication. The likelihood of retaining pertinent information is also increased compared to emails and direct mail channels.
It is also easy to track mobile coupons. Mobile coupons are easily updated through an efficient system unlike print media. Several tracking options are available for mobile coupons including when a coupon is often requested by consumers.
Cost is also a great factor to consider when thinking about the advantages of mobile coupons for business and promotional needs. You eliminate the costs involved in printing a coupon or a voucher. Distribution costs when sending coupons and mailing them to the consumers is also reduced. Sending electronic message such as SMS is definitely cheaper than sending an actual coupon. The best part is that you are running a proven effective campaign while still decreasing your expenses.
Why use mobile coupons in your business? Simple. It is an effective way to create long lasting impression on your brand and on your products. It is also a great way to reward customers for their valued support as well as a cost-effective way to keep sales coming in.
Get started with text marketing and mobile coupons today or call 888-374-0555 for a FREE consultation
(This is a great article I found on about.com-edited)
How do you know if mobile marketing is for you? Are you confused by terms such as SMS and an app? What's the difference anyway? What will it cost to get involved?
These are all fantastic questions and the questions many small businesses are asking themselves when it comes to mobile marketing. Just like any marketing endeavor, it's important to be educated so that you can make the right decision for you and your business.
What is mobile marketing?
As it pertains to this article, mobile marketing is marketing on or with a mobile device.
I recently had an opportunity to sit down with an expert mobile marketer. In my discussions with him, I had you in mind and asked him the questions that I think most businesses are curious about when it comes to mobile marketing.
We hear a lot about SMS and Apps. What do you suggest for the small- to medium-sized business?
It's important to keep your goal in mind, which is to provide your consumers information that is easy to find. An application will require a smartphone. Using SMS will connect directly to most mobile phones and can be used as a great connection tool. It boils down to selecting an application or optimizing for your consumers. Not all consumers have smartphones, but the majority can receive SMS. You want to select the option that is available, discoverable and presentable to your specific target market. SMS doesn't limit the type of phone consumers have; this is important to remember.
Over the next few years, you will see trend that mobile marketing effectiveness will have a lot to do with mobile browser capability and less about apps. Mobile web browser capability is important, and it's where we will see the growth. Invest in something that is more open — don't limit who can see or receive your information.
When most businesses think about mobile marketing, they think it's expensive. How much should a company expect to pay for mobile marketing?
There are mobile marketing tools that can fit every budget, and Baytech Mobile provides one solution. They can be cost effective.
There are requirements that a company will need in order to participate in mobile marketing. They will need a shortcode and a keyword. Now, companies can buy their own shortcode, but that will cost them between $1000 to $1500 per month. Due to the cost, I suggest that they look for a shared shortcode. Small businesses will find this is the most cost effective, and it won't diminish the results.
What are some common mistakes you see when it comes to mobile marketing?
The biggest mistake that I see is when a company thinks that mobile marketing is going to be the one thing that will cure all of their problems. Mobile marketing has to be incorporated and integrated into your marketing mix in order for it to be successful. It's about engagement and reach, and without that integration, you lose the power the mobile marketing holds.
Mobile marketing is the ultimate permission-based form of marketing — so make sure that your offers are unique. Don't use mobile marketing to repeat offers that you are broadcasting elsewhere — make the offer unique and something that they won't find elsewhere. Offerings must be unique to be valuable.
What about regulations? What do businesses looking into mobile marketing need to know, and where can they find information?
It's important that companies become aware of regulations put out by the MMA (Mobile Marketing Association). The MMA is the guardian angel or watchdog, if you will, of mobile marketing. They have close ties with carriers and, because of that, they have developed guidelines for best practices. If there is mobile marketing abuse, it will be stopped.
There is so much information here, and even I am surprised by how inexpensive it is to get started. If a company is interested, where do they start?
If a company is interested, I'd suggest that they contact a mobile marketing agency that they can work with or use a self-service online tool such as Baytech Mobile to get started. Online tools are an excellent start for small businesses, and you can find agencies that are willing to work with small- to medium-sized businesses, and they will help in creating a strategy and a plan so that a company reaps the most benefit when it comes to mobile marketing.
A mobile marketing agency such as Baytech, can help with educating companies on the commitment and providing them with education that can guide them through the learning curve so that they can do mobile marketing on their own.
I cannot stress enough that mobile marketing success is really about consistency and commitment. Companies need to think about what they are offering and continuously work to refine and measure the results of those offerings. Companies that do this will find success in mobile marketing. There is so much creativity that can go into such a little device like a mobile phone. Mobile marketing forces us to understand our customers better. Like most marketing vehicles, learning what works and what doesn't is about trial and error.
Easy, Effective, & Powerful SMS Platform for Mobile Marketers
Baytech Mobile is fully dedicated to the idea that all businesses can harness the power of mobile marketing, text marketing and SMS Marketing to help them grow substantially.
Baytech Mobile now proudly offers:
Toll-Free Texting - Allows you to send text messages using a toll-free number.
SMS/MMS - Through the use of this powerful marketing tool, customer acquisition and turn around is made simple and effective.
Two-Way Texting -Diversify the conversation by enabling a two-way communicative experience between business owners and consumers alike.
Did you know that Baytech Mobile also Offers the BEST Mobile Coupons a business could ever need or want? Create custom one time use mobile coupons within seconds that can be added to each consumer’s personalized wallet
Did you know that Baytech Mobile also Offers an amazing Loyalty Program?
Use the industry leading mobile kiosk as a virtual "punch card" for returning customers. This is a useful and effective rewards tool for business's to re-engage their customers and get them BACK to your business.
Mobile Marketing. This is the term we have been using for over a decade now and we use it for many aspects of digital marketing today.
What is mobile marketing? Mobile Marketing is the act of engaging a consumer on their mobile device, whether it be a phone, a tablet or even on a website being displayed on a mobile device. The days of consumers looking any other place than Google or Facebook or some other digital method is over. Think about the last time you need a car repair, or an HVAC or Plumbing company. Did you rummage through your desk drawers or goto the old yellow pages? Probably not. Why not? because those ways are outdated, slow and just do not serve the needs of the general public any longer,
What does serve the need of the consumer in 2018?
Mobile Marketing listings. What is a mobile marketing listing? Well, think of the last time you searched for anything online. The listings that came up wer business listings that have changed their ways and engage the mobile consumer and more importantly give that consumer the information or service or product they are looking for.
When they visit in the mobile device, which is sometimes as high as 100% of the time for some companies and industries, the way you display your data to them is called mobile marketing. The way you try and capture an email or a mobile number for some sort of information or offer is called mobile marketing. If you engage in retargeting, then displaying ads on the other mobile apps and sites is called mobile marketing.
So, Mobile marketing is a very wide ranging term, however it is important for every business today to make sure their website is responsive, has a SSL certificate and you are getting a chance at collecting consumer information so that you can continue to market to them.
This is the basic definition of mobile marketing. Please check out our other blogs, our SMS software, our Mobile Coupons and our Local Beacon Marketing Solutions to learn even more about the mobile marketing opportunities.
Mobile operators are adding more marketing capabilities to native messaging services
Mobile texting never quite made it into the marketer toolkit, but some online sellers are re-examining SMS as a more cost-effective way to engage known customers than advertising.
If you are using digital marketing solutions and you have not considered or do not know about sms marketing, then you have come to the right place.
Our sms marketing tool, called Baytech Mobile is really cool. It's really sophisticated. It's also really easy to use! You can now easily begin building a large list of your customers and prospects.
Why would you want to do this? Because open rates and engagement rates. In marketing, we all look for impact and open rates and click through rates are as high as 90/10 with a mobile sms marketing camapaign. That means up to 90% of the poeple who recieve your message OPEN IT! In marketing that is called a home run.
Mobile marketing with SMS is the fastest way to communicate your products, your services, your events and really your anything. With a 30 day FREE TRIALl and no credit card required, there is no risk involved so you should start today.
Location-based mobile advertising is fast becoming a competitive differentiator, according a new report by Forbes Insights, in association with xAd: “Location: A Strategic Marketing Imperative.”
With mobile surpassing desktop computers as the most essential tool for making a purchasing decision, the ability to capture purchase intent offline and convert that into additional revenue is fast becoming a strategic marketing imperative.
Social Media7 Statistics About Facebook Users That Reveal Why It's Such A Powerful Marketing Platform
Social Media7 Statistics About Facebook Users That Reveal Why It's Such A Powerful Marketing Platform
Who's on Facebook? The short answer, of course, is everyone. And that's why every company and brand needs to seriously consider a major presence on the platform, as well as a Facebook-specific content strategy.
But digging into the data reveals more specific and compelling reasons why marketers should be active on Facebook, such as the fact that despite recent news coverage about how Facebook is getting older, it's still strongest in the young adult age bracket so precious to many marketers.
In a new report from BI Intelligence, we break down the demographics of Facebook and show why it's such a powerful platform for companies, brands, and products. Facebook's surprisingly strong statistics in terms of gender breakdown, income levels, and age diversity makes it the obvious go-to marketing platform. Our report also spotlights similar statistics for all the main social networks, but Facebook's numbers are perhaps the most compelling.
Here are seven of our surprising findings on Facebook:
Baytech Mobile offers affordable managed digital marketing packages including Facebook, which allow you to run your business and lets our digital marketing experts do the work for you. Every month we will help you spread your message through the many digital avenues available to you and build you large lists and drive leads to your business. We will work consistently with you, and your team, to build your business and website to get more exposure and add revenue. Call us at 888-374-0555 for a FREE Mobile Marketing Consultation and we will explain how our programs will work for your business and website.
"Your marketing services are bringing in us new leads almost every day, and some more than a few a day. We would highly recommend Baytech Mobile to any business who needs a boost in their digital presence. "
Jeff Stone, Baypoint Villas, www.baypointvillas.com
Article republished from http://www.businessinsider.com/a-primer-on-facebook-demographics-2013-10#ixzz3ClaoJJBj
Jim Beck, the President of Baytech Mobile has been programming websites and sending digital marketing messages for over 20 years. He works with clients to help them engage the mobile consumer through mobile and text message marketing solutions and strategies. He loves to help others implement mobile marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it!