Social Media7 Statistics About Facebook Users That Reveal Why It's Such A Powerful Marketing Platform  

Who's on Facebook? The short answer, of course, is everyone. And that's why every company and brand needs to seriously consider a major presence on the platform, as well as a Facebook-specific content strategy.

But digging into the data reveals more specific and compelling reasons why marketers should be active on Facebook, such as the fact that despite recent news coverage about how Facebook is getting older, it's still strongest in the young adult age bracket so precious to many marketers.

In a new report from BI Intelligence, we break down the demographics of Facebook and show why it's such a powerful platform for companies, brands, and products. Facebook's surprisingly strong statistics in terms of gender breakdown, income levels, and age diversity makes it the obvious go-to marketing platform. Our report also spotlights similar statistics for all the main social networks, but Facebook's numbers are perhaps the most compelling.

Here are seven of our surprising findings on Facebook:

• Population and Penetration: Yes, we know that over 1 billion people are on the platform. But what's the penetration rate in a major market like the U.S.? 67% of Internet users in the U.S. are on Facebook.
  
• Age: Facebook still skews young. In the U.S., 83% of 18 to 29-year-olds who use the Internet are on it, but the proportion is only 67% across all age brackets. However, the 45- to 54-year-old age bracket has seen 46% growth since year-end 2012. 
• Income: Among U.S. Internet users, 73% with incomes above $75,000 are on Facebook (compared to 17% who are on Twitter, and 13% who are on Pinterest).
  Mobile: Facebook is the most popular social media app on smartphones and accounts for 66% of total social media sharing on iPhones.
• International: Eight-six percent of Facebook's users are outside the U.S. And 29% of its users log in from Asian countries. 
• Gender: Facebook skews slightly toward women. But it is more gender neutral than Pinterest and Google+.
• Education: Nearly 75% of U.S. Internet users who have had at least some education in college use Facebook, according to Pew Research.
  

Baytech Mobile offers affordable managed digital marketing packages including Facebook, which allow you to run your business and lets our digital marketing experts do the work for you.  Every month we will help you spread your message through the many digital  avenues available to you and build you large lists and drive leads to your business. We will work consistently with you, and your team, to build your business and website to get more exposure and add revenue.  Call us at 888-374-0555 for a FREE Mobile Marketing Consultation and we will explain how our programs will work for your business and website.

"Your marketing services are bringing in us new leads almost every day, and some more than a few a day.  We would highly recommend Baytech Mobile to any business who needs a boost in their digital presence. "
Jeff Stone, Baypoint Villas, www.baypointvillas.com



Article republished from http://www.businessinsider.com/a-primer-on-facebook-demographics-2013-10#ixzz3ClaoJJBj

Wow, its amazing to watch how fast the mobile revolution has happened.  When I begin working with a client, there is no tracking usually in place, so there is no way to see who is visiting websites or social streams.  

Once we turn on our programs for our clients, things start to light up and we can watch the true metrics happen in front of our eyes.  No matter what size market we work within, the mobile consumer is at least half, if not more than all of the traffic. 

Once we turn on the mobile capture aspects for our clients ( see Gloryview, Global or Baypoint) we start to see a great trend occur.  Mobile browsers will enter information when you treat them properly.  When I work on a website, mobile app, or social channell, I am constantly looking at the appearance of the page and how the mobile browser sees things.  As soon as I notice a "crack" or, the mobile browser has to zoom in or out (pinch/squeeze), I will also notice one other thing.  Traffic dies at that point.

So, if you have a website, have you tried to browse to it lately? Is it engaging? Can you easily click to call or click for a map to your location? Is there a way for me to enter information via a simple web form so I receive a valuable offer or coupon? Is your email and mobile list growing or dying?

These are what the growing mobile consumer not only expects but demands, and the businesses that realize this and realize this fast, are the ones that will profit the most. 

These are exciting times in mobile - Is your business ready?

Are you interested in learning how focusing a little effort on your mobile presence can result in major revenue gains? Give me a call at 888-374-0555

Until next time,

Jim Beck

Attention Business Owners and Managers:

Have you begun to engage the mobile consumer yet? Are you aware that over 60% of LOCAL searches on Google now occur on a mobile device?

Are you also aware that mobile enabling your website and adding a mobile coupon is a relatively inexpensive process and based on the returns we are seeing - Mobile Marketing can be the absolute best investment your business can make.

Our current clients are reporting LARGER than expected returns and responses from their customers about their mobile engagement strategies. We want to help your business next!


Here are some Actual Mobile Marketing Results from our clients in the last 30 days 

Pizza Shop in Columbus - (70) Clicks to call and (16) clicks for map/gps - (10) coupons redeemed

Auto Body Shop in Grandview - (60) Clicks to call, (13) clicks for map and (16) new appointment request form submissions

Hair Salon - (11) Clicks to Call - (17) One Touch clicks for Map/GPS

Vapor/Smoke Shop - 188 mobile subscribers added in last 60 days using loyalty program

Real Estate Agency - Recruited 6 new agents in last 30 days - 158 agents total in last 2 years
(Agency transacted over 350 transactions last year)

Auto Sales Lot - sold 11 cars from their mobile website and coupon last month

The numbers above are showing how the mobile consumer really appreciates the easy to use communications they are receieving from our clients.

We are a professional inbound marketing agency located in Columbus, Ohio  that helps ALL businesses of ALL sizes engage the mobile consumer and build large lists. We build mobile websites to help you grow. We offer the absolute best mobile marketing system in the country with every available feature including:

• Mobile text coupons with social integration,
• Text loyalty programs with in store kiosks available,
• Text to win,
• Text polling and voting,
• Real Estate and Auto Modules,
• Appointment reminders,
• and more....

In additon, our available lead generation pages will build your business fast and you be able to track the effectiveness of your sales team instantly. We can also manage your websites, social marketing and Search Engine Optimization(SEO), so make sure to ask about these as well.

If you are a type of business owner who is sick and tired of wasting your money on marketing and advertising programs that do not work, then this is the solution for you.These solutions work for retail, restaurant, bar or B2C service ( plumbers, roofers, etc) and just about ANY business who relies upon new and repeat sales to grow. 

Call us at 888-374-0555 for a FREE consultation and let us help your business engage the mobile consumer and start building your profits today.

We work with bars and restaurants everyday to help better explain the mobile marketing solutions that are now available.  If you are an owner or manager of a bar or restaurant and you are looking for a long term strategic marketing approach but want quick results, then mobile marketing is the right solution for you.

By connecting with your mobile consumers by text message, you have the ability to instantly communicate your specials or entertainment or your events almost instantly. How does this work?  

To begin with, we provide you with a mobile enabled website if you do not have one already.  This is no longer an option for any business who wants well, new and repeat business.  Everyone, and yes EVERYONE now carries and uses their smartphones to find bars and restaurants.  Its the number one search reason on a mobile device.  

When they find your mobile enabled website, they should have the opportunity to get an instant mobile coupon from you. Why? Because with the proper call to action, you can build a HUGE list. Why do you want a list? ahhh...The secret in this message has arrived.  The businesses with the largest lists win.  Plain and simple.  Think about that little company called Groupon, yeah them.  Why can they sell so much for you and take so much from you? Because they have a massive opt-in list of consumers who WANT to receive offers from merchants all across the city, US, and world. 

So, if you had a list the size of Groupon in your city, would you need anything else? Probably not.  So what is the list size you have? Have you compelled people to sign up? Have you sent offers regularly? Are you engaging your lists at all? This is where Groupon is absolute genius, and why almost every business LOSES MONEY when they run a Groupon offer ( and that you did not have your upsell strategy in place ...Next article to come soon).  Its a great deal for the list owner (Groupon) and a bad deal for the business because of who owns the list.

The problem is that most business owners do not understand the basics of list building.  List building takes concerted effort and done properly can make you a LOT OF MONEY!  However, you need to have the tools and more importantly, the team, to show you what to do, how to do, and then you have to actually promote the list signups. 

This all sounds very complicated, but we are here to let you know that it is not.   We have developed an amazing marketing system for bars and restaurants and we can level the playing field for you with the big box chains that are gobbling up large shares of business because they have large budgets and large lists.

Our affordable mobile marketing software platform can help you fill your business with buying consumers within a few hours when done right.  It can also build a large following of loyal patrons who come back into your business and be rewarded by simply checking back in! 

One last item is your maximizing your current and future advertising by engaging the consumer with QR codes and mobile sign up forms. You can now make your advertising dollar 30, 50 even 100% more effective by properly engaging smartphone consumers with QR codes.  Almost every business we watch utilize QR codes does it improperly.  We will show you how to implement QR codes to improve your bar sales and gain profits for your restaurant.

Want to know how? We are waiting for your call at 888-374-0555. 

Jim Beck
Mobile Marketing Product Specialist

Are you Collecting Mobile Phone Numbers Yet?

A decade or so ago the cry was to build your email lists. It’s still a very valid tactic today, but now is 
the time to start collecting those mobile phone numbers too. About 2 billion people have mobile phones 
and with each passing year the technology improves to the point where it may be the only portal of information for some folks.

First off, just like you wouldn’t spam with email, you certainly don’t want to grab mobile phone numbers from prospects
 and customers so you can send annoying messages. There are some great reasons to use text messaging however and smart marketers,  including small businesses, are starting to discover them.

Baytech Mobile is making easy and affordable for small business to explore the world of mobile marketing. 

Pizza joints are sending out coupons via mobile for sure, but small businesses of every ilk are also creating
 campaigns for weekly tips, event updates, contests and members only content via mobile campaigns.

The new TCPA regulations make it more important than ever to do things the right way,
and we will show you why Baytech is your best choice for a 100% compliant provider.

This is a very hot topic and one that’s not going away soon, so dive in and start learning
and let Baytech Mobile show you how its done.

Mobile solutions account for a growing share of small-to-midsize business technology budgets, with SMBs on average spending between 11-20 percent of their technology budgets in the mobile space and 68 percent expect their companies' mobile spending to increase next year, according to Research and Markets' Mobile Solutions Study. The report, which offers data-driven insights about how U.S. SMBs are using mobile solutions in their businesses and provides trending analysis based on comparison with last year's study, found SMBs' use of mobile solutions is nearly ubiquitous, with 91 percent now using mobile solutions to help support their businesses.

If you are a small business and need help to navigate the mobile technologies available to you, let Baytech Mobile help YOU!

We consult and help small business owners every day and show you how to embrace the mobile revolution that is upon us. Call us today at 888-374-0555 for a FREE Consultation.

Most of us never recognize opportunity until it goes to work in our competitor’s business.- P.L. Andalar

In business, the one thing that most people get hooked on is a discount or “freebie.” Therefore, you should definitely be implementing these types of promotions in your business. Traditionally, coupons are printed in papers and attached to magazines and newspapers.

One of the great things about mobile marketing, is that you can offer coupons with the same benefits as paper coupons, while simultaneously keeping down expenses.

Coupons via SMS have a very high redemption rate compared to traditional print coupons.

Most Americans own cellular phones and many of them, and the majority of them bring their mobile devices with them wherever they go. Because of this, your SMS coupons are more likely to be read by consumers just minutes after sending them.

To understand mobile marketing coupons, refer to the name itself. It’s an effective way of breaking the ice and penetrating to your target market by way of using their favorite gadget – the coupon.

The redemption rates for SMS are much higher than paper coupons because they are easier to claim as most people always have their mobile phones with them until they delete the text message. This convenience alone is the main contributing factor to the success rate of mobile coupon redemption.

Another thing is that, SMS text coupons are more convincing and thus increasing the rate of your sales. As reports show, coupons sent via text appeal to more customers compared to the paper ones. If someone gets an awesome mobile coupon offer, they are quick to forward it to their friends and family members so they can get in on the deal too.

Using mobile marketing coupons for your business is exactly the thing that you need to capitalize on your local mobile market. It is one way to let people know that your business exists in your local community. Mobile coupons are great for branding and keeping your business in the face of your target market. Not only that, but they also help you increase profits by marketing to a list that WANTS your promotions and are happy to redeem them.

Mobile coupons are the perfect way to keep your list engaged and happy to be a part of your SMS text message marketing list.

To get your business started with Mobile Coupons and better prepared for the mobile consumer call us at 888-374-0555