 Consumers these days are attracted to promotional offers. This is why a lot of businesses have strategized their marketing campaign in such a way that will give them more leverage to their consumers by means of offering coupons. If you have a business of your own, whether big or small, you may want to consider this too.
Perhaps you may ask, “Why use mobile coupons in your business?” Using this strategy can give you a wider scope of the market, maintain your existing clients and even attract new ones. The good thing about mobile coupons is that you don’t have to pay a huge sum on printing costs. It is also an efficient way to directly communicate with your target consumers in real-time. Why Mobile Marketing Text Coupons? Mobile coupons works pretty much the same as any ordinary coupon. The main purpose of this is to serve as a voucher that would certify a discount or promotional offer. It is a convenient way to send a text message containing this special offer into the customer’s mobile device. This also gives the convenience to your customer by not requiring them to print out the coupon or search for it through another media. Why use mobile coupons in your business? Because text messaging is sent and received real-time, this may also mean having a prompt and instant response from your target customers. Some studies show that more consumers respond to text messages rather than emails or other means of communication. The likelihood of retaining pertinent information is also increased compared to emails and direct mail channels. It is also easy to track mobile coupons. Mobile coupons are easily updated through an efficient system unlike print media. Several tracking options are available for mobile coupons including when a coupon is often requested by consumers. Cost is also a great factor to consider when thinking about the advantages of mobile coupons for business and promotional needs. You eliminate the costs involved in printing a coupon or a voucher. Distribution costs when sending coupons and mailing them to the consumers is also reduced. Sending electronic message such as SMS is definitely cheaper than sending an actual coupon. The best part is that you are running a proven effective campaign while still decreasing your expenses. Why use mobile coupons in your business? Simple. It is an effective way to create long lasting impression on your brand and on your products. It is also a great way to reward customers for their valued support as well as a cost-effective way to keep sales coming in. Get started with text marketing and mobile coupons today or call 888-374-0555 for a FREE consultation
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 (This is a great article I found on about.com-edited)
How do you know if mobile marketing is for you? Are you confused by terms such as SMS and an app? What's the difference anyway? What will it cost to get involved? These are all fantastic questions and the questions many small businesses are asking themselves when it comes to mobile marketing. Just like any marketing endeavor, it's important to be educated so that you can make the right decision for you and your business. What is mobile marketing? As it pertains to this article, mobile marketing is marketing on or with a mobile device. I recently had an opportunity to sit down with an expert mobile marketer. In my discussions with him, I had you in mind and asked him the questions that I think most businesses are curious about when it comes to mobile marketing. We hear a lot about SMS and Apps. What do you suggest for the small- to medium-sized business? It's important to keep your goal in mind, which is to provide your consumers information that is easy to find. An application will require a smartphone. Using SMS will connect directly to most mobile phones and can be used as a great connection tool. It boils down to selecting an application or optimizing for your consumers. Not all consumers have smartphones, but the majority can receive SMS. You want to select the option that is available, discoverable and presentable to your specific target market. SMS doesn't limit the type of phone consumers have; this is important to remember. Over the next few years, you will see trend that mobile marketing effectiveness will have a lot to do with mobile browser capability and less about apps. Mobile web browser capability is important, and it's where we will see the growth. Invest in something that is more open — don't limit who can see or receive your information. When most businesses think about mobile marketing, they think it's expensive. How much should a company expect to pay for mobile marketing? There are mobile marketing tools that can fit every budget, and Baytech Mobile provides one solution. They can be cost effective. There are requirements that a company will need in order to participate in mobile marketing. They will need a shortcode and a keyword. Now, companies can buy their own shortcode, but that will cost them between $1000 to $1500 per month. Due to the cost, I suggest that they look for a shared shortcode. Small businesses will find this is the most cost effective, and it won't diminish the results. What are some common mistakes you see when it comes to mobile marketing? The biggest mistake that I see is when a company thinks that mobile marketing is going to be the one thing that will cure all of their problems. Mobile marketing has to be incorporated and integrated into your marketing mix in order for it to be successful. It's about engagement and reach, and without that integration, you lose the power the mobile marketing holds. Mobile marketing is the ultimate permission-based form of marketing — so make sure that your offers are unique. Don't use mobile marketing to repeat offers that you are broadcasting elsewhere — make the offer unique and something that they won't find elsewhere. Offerings must be unique to be valuable. What about regulations? What do businesses looking into mobile marketing need to know, and where can they find information? It's important that companies become aware of regulations put out by the MMA (Mobile Marketing Association). The MMA is the guardian angel or watchdog, if you will, of mobile marketing. They have close ties with carriers and, because of that, they have developed guidelines for best practices. If there is mobile marketing abuse, it will be stopped. There is so much information here, and even I am surprised by how inexpensive it is to get started. If a company is interested, where do they start? If a company is interested, I'd suggest that they contact a mobile marketing agency that they can work with or use a self-service online tool such as Baytech Mobile to get started. Online tools are an excellent start for small businesses, and you can find agencies that are willing to work with small- to medium-sized businesses, and they will help in creating a strategy and a plan so that a company reaps the most benefit when it comes to mobile marketing. A mobile marketing agency such as Baytech, can help with educating companies on the commitment and providing them with education that can guide them through the learning curve so that they can do mobile marketing on their own. I cannot stress enough that mobile marketing success is really about consistency and commitment. Companies need to think about what they are offering and continuously work to refine and measure the results of those offerings. Companies that do this will find success in mobile marketing. There is so much creativity that can go into such a little device like a mobile phone. Mobile marketing forces us to understand our customers better. Like most marketing vehicles, learning what works and what doesn't is about trial and error. Social Media7 Statistics About Facebook Users That Reveal Why It's Such A Powerful Marketing Platform
Who's on Facebook? The short answer, of course, is everyone. And that's why every company and brand needs to seriously consider a major presence on the platform, as well as a Facebook-specific content strategy. But digging into the data reveals more specific and compelling reasons why marketers should be active on Facebook, such as the fact that despite recent news coverage about how Facebook is getting older, it's still strongest in the young adult age bracket so precious to many marketers. In a new report from BI Intelligence, we break down the demographics of Facebook and show why it's such a powerful platform for companies, brands, and products. Facebook's surprisingly strong statistics in terms of gender breakdown, income levels, and age diversity makes it the obvious go-to marketing platform. Our report also spotlights similar statistics for all the main social networks, but Facebook's numbers are perhaps the most compelling. Here are seven of our surprising findings on Facebook:
Baytech Mobile offers affordable managed digital marketing packages including Facebook, which allow you to run your business and lets our digital marketing experts do the work for you. Every month we will help you spread your message through the many digital avenues available to you and build you large lists and drive leads to your business. We will work consistently with you, and your team, to build your business and website to get more exposure and add revenue. Call us at 888-374-0555 for a FREE Mobile Marketing Consultation and we will explain how our programs will work for your business and website. "Your marketing services are bringing in us new leads almost every day, and some more than a few a day. We would highly recommend Baytech Mobile to any business who needs a boost in their digital presence. " Jeff Stone, Baypoint Villas, www.baypointvillas.com Article republished from http://www.businessinsider.com/a-primer-on-facebook-demographics-2013-10#ixzz3ClaoJJBj Wow, its amazing to watch how fast the mobile revolution has happened. When I begin working with a client, there is no tracking usually in place, so there is no way to see who is visiting websites or social streams.
Once we turn on our programs for our clients, things start to light up and we can watch the true metrics happen in front of our eyes. No matter what size market we work within, the mobile consumer is at least half, if not more than all of the traffic. Once we turn on the mobile capture aspects for our clients ( see Gloryview, Global or Baypoint) we start to see a great trend occur. Mobile browsers will enter information when you treat them properly. When I work on a website, mobile app, or social channell, I am constantly looking at the appearance of the page and how the mobile browser sees things. As soon as I notice a "crack" or, the mobile browser has to zoom in or out (pinch/squeeze), I will also notice one other thing. Traffic dies at that point. So, if you have a website, have you tried to browse to it lately? Is it engaging? Can you easily click to call or click for a map to your location? Is there a way for me to enter information via a simple web form so I receive a valuable offer or coupon? Is your email and mobile list growing or dying? These are what the growing mobile consumer not only expects but demands, and the businesses that realize this and realize this fast, are the ones that will profit the most. These are exciting times in mobile - Is your business ready? Are you interested in learning how focusing a little effort on your mobile presence can result in major revenue gains? Give me a call at 888-374-0555 Until next time, Jim Beck Attention Business Owners and Managers: Have you begun to engage the mobile consumer yet? Are you aware that over 60% of LOCAL searches on Google now occur on a mobile device? Are you also aware that mobile enabling your website and adding a mobile coupon is a relatively inexpensive process and based on the returns we are seeing - Mobile Marketing can be the absolute best investment your business can make. Our current clients are reporting LARGER than expected returns and responses from their customers about their mobile engagement strategies. We want to help your business next! Here are some Actual Mobile Marketing Results from our clients in the last 30 days Pizza Shop in Columbus - (70) Clicks to call and (16) clicks for map/gps - (10) coupons redeemed Auto Body Shop in Grandview - (60) Clicks to call, (13) clicks for map and (16) new appointment request form submissions Hair Salon - (11) Clicks to Call - (17) One Touch clicks for Map/GPS Vapor/Smoke Shop - 188 mobile subscribers added in last 60 days using loyalty program Real Estate Agency - Recruited 6 new agents in last 30 days - 158 agents total in last 2 years (Agency transacted over 350 transactions last year) Auto Sales Lot - sold 11 cars from their mobile website and coupon last month Scroll through below for screenshots of the results for a few of our recent clients mobile website statsThe numbers above are showing how the mobile consumer really appreciates the easy to use communications they are receieving from our clients. We are a professional inbound marketing agency located in Columbus, Ohio that helps ALL businesses of ALL sizes engage the mobile consumer and build large lists. We build mobile websites to help you grow. We offer the absolute best mobile marketing system in the country with every available feature including:
If you are a type of business owner who is sick and tired of wasting your money on marketing and advertising programs that do not work, then this is the solution for you.These solutions work for retail, restaurant, bar or B2C service ( plumbers, roofers, etc) and just about ANY business who relies upon new and repeat sales to grow. Call us at 888-374-0555 for a FREE consultation and let us help your business engage the mobile consumer and start building your profits today. We work with bars and restaurants everyday to help better explain the mobile marketing solutions that are now available. If you are an owner or manager of a bar or restaurant and you are looking for a long term strategic marketing approach but want quick results, then mobile marketing is the right solution for you.
By connecting with your mobile consumers by text message, you have the ability to instantly communicate your specials or entertainment or your events almost instantly. How does this work? To begin with, we provide you with a mobile enabled website if you do not have one already. This is no longer an option for any business who wants well, new and repeat business. Everyone, and yes EVERYONE now carries and uses their smartphones to find bars and restaurants. Its the number one search reason on a mobile device. When they find your mobile enabled website, they should have the opportunity to get an instant mobile coupon from you. Why? Because with the proper call to action, you can build a HUGE list. Why do you want a list? ahhh...The secret in this message has arrived. The businesses with the largest lists win. Plain and simple. Think about that little company called Groupon, yeah them. Why can they sell so much for you and take so much from you? Because they have a massive opt-in list of consumers who WANT to receive offers from merchants all across the city, US, and world. So, if you had a list the size of Groupon in your city, would you need anything else? Probably not. So what is the list size you have? Have you compelled people to sign up? Have you sent offers regularly? Are you engaging your lists at all? This is where Groupon is absolute genius, and why almost every business LOSES MONEY when they run a Groupon offer ( and that you did not have your upsell strategy in place ...Next article to come soon). Its a great deal for the list owner (Groupon) and a bad deal for the business because of who owns the list. The problem is that most business owners do not understand the basics of list building. List building takes concerted effort and done properly can make you a LOT OF MONEY! However, you need to have the tools and more importantly, the team, to show you what to do, how to do, and then you have to actually promote the list signups. This all sounds very complicated, but we are here to let you know that it is not. We have developed an amazing marketing system for bars and restaurants and we can level the playing field for you with the big box chains that are gobbling up large shares of business because they have large budgets and large lists. Our affordable mobile marketing software platform can help you fill your business with buying consumers within a few hours when done right. It can also build a large following of loyal patrons who come back into your business and be rewarded by simply checking back in! One last item is your maximizing your current and future advertising by engaging the consumer with QR codes and mobile sign up forms. You can now make your advertising dollar 30, 50 even 100% more effective by properly engaging smartphone consumers with QR codes. Almost every business we watch utilize QR codes does it improperly. We will show you how to implement QR codes to improve your bar sales and gain profits for your restaurant. Want to know how? We are waiting for your call at 888-374-0555. Jim Beck Mobile Marketing Product Specialist Maximize your data collecting on Small Business Saturday and bring those customers back into your door during the Holidays and beyond!
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Are you Collecting Mobile Phone Numbers Yet?
A decade or so ago the cry was to build your email lists. It’s still a very valid tactic today, but now is the time to start collecting those mobile phone numbers too. About 2 billion people have mobile phones and with each passing year the technology improves to the point where it may be the only portal of information for some folks. First off, just like you wouldn’t spam with email, you certainly don’t want to grab mobile phone numbers from prospects and customers so you can send annoying messages. There are some great reasons to use text messaging however and smart marketers, including small businesses, are starting to discover them. Baytech Mobile is making easy and affordable for small business to explore the world of mobile marketing. Pizza joints are sending out coupons via mobile for sure, but small businesses of every ilk are also creating campaigns for weekly tips, event updates, contests and members only content via mobile campaigns. The new TCPA regulations make it more important than ever to do things the right way, and we will show you why Baytech is your best choice for a 100% compliant provider. This is a very hot topic and one that’s not going away soon, so dive in and start learning and let Baytech Mobile show you how its done. Mobile solutions account for a growing share of small-to-midsize business technology budgets, with SMBs on average spending between 11-20 percent of their technology budgets in the mobile space and 68 percent expect their companies' mobile spending to increase next year, according to Research and Markets' Mobile Solutions Study. The report, which offers data-driven insights about how U.S. SMBs are using mobile solutions in their businesses and provides trending analysis based on comparison with last year's study, found SMBs' use of mobile solutions is nearly ubiquitous, with 91 percent now using mobile solutions to help support their businesses.
If you are a small business and need help to navigate the mobile technologies available to you, let Baytech Mobile help YOU! We consult and help small business owners every day and show you how to embrace the mobile revolution that is upon us. Call us today at 888-374-0555 for a FREE Consultation. Most of us never recognize opportunity until it goes to work in our competitor’s business.- P.L. Andalar |
AuthorJim Beck, the President of Baytech Mobile has been programming websites and sending digital marketing messages for over 20 years. He works with clients to help them engage the mobile consumer through mobile and text message marketing solutions and strategies. He loves to help others implement mobile marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it! Archives
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