Causes, convenience and calls to action are helping brands successfully court the youngest demographic, writes Oded Edelman of Signet Jewelers.
The following is a guest post from Oded Edelman, president of JamesAllen.com and chief digital innovation advisor of Signet.
The former 'it' generation is getting older. Millennials' purchasing power is on the verge of being surpassed by the next generation of consumer: Generation Z. Forward-thinking retailers are starting to heed the digital preferences and consumer expectations of this burgeoning market.
Unlike millennials who grew up with technology as more of a convenience than a necessity, Gen Z sees it as an integral part of their daily lives. In fact, they cannot remember a time before the Internet. They anticipate a shopping experience that leverages technology in new and innovative ways, yet still provides the reassurance of being able to interact with a real, live human being.
So you want to expand your business? You are wondering how you can do it? Well, there have been 1 BILLION smartphones sold in the US since 2008, so these are good devices to begin with.
How do you begin mobile marketing for your business? Well, first it takes a committment to learn something new. Gone are the days when you can throw an ad in your local newspaper and people start showing up in your business. In today's marketplace, you have to consistently message your primary benefits and features of your company and products to get noticed. There are such large corporations that dominate about every industry now, but we believe mobile marketing can help level the playing field. What do we mean?
We mean that if you commit to using and promoting the mobile marketing we can help you setup, in your place of business and just about anywhere you go, then you can build a loyal following and these loyal followers can be converted into loyal BUYERS.
Text message marketing, aka Mobile Marketing, is a direct communication point to your past and future customers. Everyday , everyone looks to their mobile devices FIRST when trying to find a business. In fact, think of the last time you received a text message on your phone. How long did it take you to read it? not long right? That is why mobile marketing is so powerful right now. It cust through all of the marketing that your customers are subjected to daily, and gets YOUR message read.
The best way to start is to...start. Get your 30 day FREE TRIAL by clicking HERE and watch our video instructions on how to quickly setup your first mobile marketing campaign. Need some help, get your FREE TRIAL and then give us a call at 888-374-0555. We will help you get started, show you the most important aspects of mobile marketing and show you how to be a pro at using our text message marketing software to engage the mobile consumer like never before!
Questions? Give us a call at 888-374-0555 and we will help you every step of the way!
EDITOR'S NOTE: Granted, some of the ideas in this article are not commonplace yet, what you can take away from this article is that Mobile Coupons are hip and hot! They are perfectly suited to promote your specials, offers and to get your customers to buy from you again..
Mobile couponing is one of the hot areas in mobile commerce today.
Indeed, mobile couponing is “the fastest growing and most obvious mobile marketing application,” according to Borrell Associates, with mobile coupon spending expected to grow at a rapid cumulative average growth rate of nearly 78 percent.
A recent study by Gartner also showed that mobile couponing was one of the top activities of consumers who use mobile devices for shopping planned on doing.
Specifically, retailers who will succeed with mobile couponing are those who approach it differently. Some ways to approach mobile couponing differently could be to:
Make mobile coupons available on your mobile Web site...the reason why you will want to do so is that you will reach a wider audience with the mobile Web, particularly as a richer experience evolves on smartphones.
Also, many retailers today already offer coupons through their traditional Web site, so extending coupons to the mobile Web is a no-brainer.
Create mobile coupons that are store specific
As mobile Web sites and apps are able to use the mobile device’s GPS, being able to deliver location- or store-specific coupons to the mobile consumer will become a reality.
The benefits are enormous. Not only will shoppers be able to understand what deals they can find in that particular store, but retailers will be able to promote and sell excess inventory in a particular store, increasing effective inventory management.
Personalize mobile coupons
Making coupons relevant to the preferences, time and location will help not only personalize coupons, but make them more likely to convert customers.
For instance, target coupons based on past purchasing behavior or selected preferences for when consumers sign up for coupon alerts.
A consumer who likes men’s clothing would rather only receive coupons for those products, as opposed to women’s clothing that would not interested him.
Let consumers opt-in for notifications that work best for them.
Jim Beck, the President of Baytech Mobile has been programming websites and sending digital marketing messages for over 20 years. He works with clients to help them engage the mobile consumer through mobile and text message marketing solutions and strategies. He loves to help others implement mobile marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it!