Did you know that customer loyalty programs operate based on the well-founded notion that it is less expensive to keep a current customer than to find a new one. Providing rewards in the form of points, cash back, and discounts on merchandise can help achieve that goal. The use of loyalty programs — long the purview of retail chains, credit card companies, and airlines — is now well within the reach of small businesses.
Customer Loyalty Program Benefits
There are several reasons why small businesses should consider implementing a loyalty rewards program.
With these benefits in mind, perhaps it’s time for you to consider putting a loyalty program into action. Years ago, Groupon-type deals were popular with small businesses — but there was a downside.
Often, deals were so deeply discounted that they cost the merchant money rather than the other way around. It soon became apparent that shoppers were more loyal to the deal than to the business. Without a retention plan in place, few saw repeat customers. Just because you have a loyalty program does not mean it will succeed. You need to keep it at the forefront of your customers’ minds. And Baytech can recommend several easy and fast ways to do so.
Creating mobile loyalty programs that use apps and text messaging is a way to take advantage of the steady rise in mobile device use and to connect with the ever elusive "younger generation".
You are using a Customer Rewards System, Right?
Do you own a restaurant? A cafe? Or any business that relies on repeat foot-traffic?
What are you doing for a "Customer Rewards System"? Take a look at Baytech Mobile...customer rewards are built-in & hassle-free for you! As well as many other feature such as SMS Text marketing.
Learn more here or call 888-374-0555 and start your FREE 30 Day Trial today!
EDITOR'S NOTE: Granted, some of the ideas in this article are not commonplace yet, what you can take away from this article is that Mobile Coupons are hip and hot! They are perfectly suited to promote your specials, offers and to get your customers to buy from you again..
Mobile couponing is one of the hot areas in mobile commerce today.
Indeed, mobile couponing is “the fastest growing and most obvious mobile marketing application,” according to Borrell Associates, with mobile coupon spending expected to grow at a rapid cumulative average growth rate of nearly 78 percent.
A recent study by Gartner also showed that mobile couponing was one of the top activities of consumers who use mobile devices for shopping planned on doing.
Specifically, retailers who will succeed with mobile couponing are those who approach it differently. Some ways to approach mobile couponing differently could be to:
Make mobile coupons available on your mobile Web site...the reason why you will want to do so is that you will reach a wider audience with the mobile Web, particularly as a richer experience evolves on smartphones.
Also, many retailers today already offer coupons through their traditional Web site, so extending coupons to the mobile Web is a no-brainer.
Create mobile coupons that are store specific
As mobile Web sites and apps are able to use the mobile device’s GPS, being able to deliver location- or store-specific coupons to the mobile consumer will become a reality.
The benefits are enormous. Not only will shoppers be able to understand what deals they can find in that particular store, but retailers will be able to promote and sell excess inventory in a particular store, increasing effective inventory management.
Personalize mobile coupons
Making coupons relevant to the preferences, time and location will help not only personalize coupons, but make them more likely to convert customers.
For instance, target coupons based on past purchasing behavior or selected preferences for when consumers sign up for coupon alerts.
A consumer who likes men’s clothing would rather only receive coupons for those products, as opposed to women’s clothing that would not interested him.
Let consumers opt-in for notifications that work best for them.
Jim Beck, the President of Baytech Mobile has been programming websites and sending digital marketing messages for over 20 years. He works with clients to help them engage the mobile consumer through mobile and text message marketing solutions and strategies. He loves to help others implement mobile marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it!