So, what exactly is proximity marketing?
As the name suggests, proximity marketing is marketing your business to the people in proximity to your business location (store, event etc.). Proximity marketing has been implemented using a number of different technologies like beacons NFC, Wi-Fi, QR codes etc. Beacons have seen the fastest growth trajectory and are expected to dwarf others soon.
What are beacons?
Beacons are Bluetooth transmitters that send notifications to the mobile devices in its range. These notifications can include text, media, links, etc. Businesses primarily use beacons to send marketing campaigns to customers in proximity to them. It is important to understand that beacons don't directly communicate with the mobile device but merely serve as a trigger as indicated by this graphic below.
But does anyone keep Bluetooth on? Is this not an old technology?
Bluetooth as a technology has been in use for a long time for headsets, speakers etc. The new version of Bluetooth that beacons use is called Bluetooth Smart (or Bluetooth 4.0) and differs from the classical Bluetooth (Bluetooth 2.0) because it does not drain your battery and does not need to pair with mobile devices to communicate.
What is the range of these beacons?
The range of the beacon can be set as low as 10 inches or to reach as far as 900 feet comfortably! This means you can engage with a customer who is as far as 900 feet away from your store or decide to focus only on those who are already at the location.
Which mobile devices are compatible with beacons?
All Bluetooth 4.0-enabled devices are capable of picking up BLE signals, these include all iOS devices manufactured since 2013 and all devices with Android 4.3 and above.
Is beacon-based proximity marketing a new concept?
Contrary to what most people think, beacon-based proximity marketing is not a new concept. It is a well-established technology that has a wide reach across the world. In fact, Beaconstac beacons alone are currently being used by marquee brands like Google, Uber, Verizon, KFC, etc., across 40 countries.
What If I am ready to buy for my business now?
Please click this LINK and we can get you started right away or give us a call at 888-374-0555
Looking for a NEW way to get NEW customers? Have you seen the new proximity bluetooth beacons by Baytech Mobile?
You can now offer a new customer a fantastic offer to do business with you today when they walk within 300 feet of your business.
Imagine handing out a buy one get one free coupon to every person who walks in front of your business location. That is what Bluetooth Proximity Beacons do. They act 24/7 and there are no expensive pay per click fees, no linkback buying. they work 24/7 and will bring you new customers in the door every single day.
We combine our bluetooth beacons with our industry leading mobile coupon designed to engage the mobile consumer fast, give them the ability to access your company information immediately and even be able to save your offer for future use.
Want social integration? You got it. Our one touch sharing feature will get your business chumming with new social engaged customers like never before.
The opportunities are endless right now and if you are a business who looks at the newest forms of mobile marketing solutions, look no further than the Baytech Bluetooth Beacon Marketing solutions
Proximity and beacon marketing is tying the online to brick and mortar
Bluetooth low-energy beacons have been getting a lot of traction over the last few years, and enjoyed particular attention from retailers, giving a new jolt to the development and spread of proximity marketing. If you haven’t encountered the term before, they are transmitters that broadcast their signal to nearby mobile devices and are capable of interacting with them when in close proximity. And judging by the numbers in which they are produced and installed, they are going to become a mainstay of any retail store over the next couple of years – which means that if you haven’t yet jumped on the bandwagon, it is perfect time to do so. Here are some good reasons to do this:
Jim Beck, the President of Baytech Mobile has been programming websites and sending digital marketing messages for over 20 years. He works with clients to help them engage the mobile consumer through mobile and text message marketing solutions and strategies. He loves to help others implement mobile marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it!