 Mobile Marketing. This is the term we have been using for over a decade now and we use it for many aspects of digital marketing today.
What is mobile marketing? Mobile Marketing is the act of engaging a consumer on their mobile device, whether it be a phone, a tablet or even on a website being displayed on a mobile device. The days of consumers looking any other place than Google or Facebook or some other digital method is over. Think about the last time you need a car repair, or an HVAC or Plumbing company. Did you rummage through your desk drawers or goto the old yellow pages? Probably not. Why not? because those ways are outdated, slow and just do not serve the needs of the general public any longer, What does serve the need of the consumer in 2018? Mobile Marketing listings. What is a mobile marketing listing? Well, think of the last time you searched for anything online. The listings that came up wer business listings that have changed their ways and engage the mobile consumer and more importantly give that consumer the information or service or product they are looking for. When they visit in the mobile device, which is sometimes as high as 100% of the time for some companies and industries, the way you display your data to them is called mobile marketing. The way you try and capture an email or a mobile number for some sort of information or offer is called mobile marketing. If you engage in retargeting, then displaying ads on the other mobile apps and sites is called mobile marketing. So, Mobile marketing is a very wide ranging term, however it is important for every business today to make sure their website is responsive, has a SSL certificate and you are getting a chance at collecting consumer information so that you can continue to market to them. This is the basic definition of mobile marketing. Please check out our other blogs, our SMS software, our Mobile Coupons and our Local Beacon Marketing Solutions to learn even more about the mobile marketing opportunities.
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If you are looking for a mobile marketing provider, you have come to the right place. Baytech Mobile is one of the most powerful mobile marketing software platforms in the country. The mobile marketing platform includes the hottest text marketing features you can get in one affordable mobile marketing software package.
This powerful text marketing software includes:
We have been engaging the mobile consumer since 2008, so we have the know how to help you get started fast. We have a complete video training program for the users who want to learn mobile marketing for themselves. We also offer managed marketing services where we setup and integrate the mobile marketing software for you, and then show you how to begin engaging your current and past customers. Get your 30 day FREE TRIAL of this powerful, yet simple to use mobile marketing software and start using SMS to communicate to your customers better and faster and bring them into your business over and over again. Questions? Please give us a call at 888-374-0555. Wow, its amazing to watch how fast the mobile revolution has happened. When I begin working with a client, there is no tracking usually in place, so there is no way to see who is visiting websites or social streams.
Once we turn on our programs for our clients, things start to light up and we can watch the true metrics happen in front of our eyes. No matter what size market we work within, the mobile consumer is at least half, if not more than all of the traffic. Once we turn on the mobile capture aspects for our clients ( see Gloryview, Global or Baypoint) we start to see a great trend occur. Mobile browsers will enter information when you treat them properly. When I work on a website, mobile app, or social channell, I am constantly looking at the appearance of the page and how the mobile browser sees things. As soon as I notice a "crack" or, the mobile browser has to zoom in or out (pinch/squeeze), I will also notice one other thing. Traffic dies at that point. So, if you have a website, have you tried to browse to it lately? Is it engaging? Can you easily click to call or click for a map to your location? Is there a way for me to enter information via a simple web form so I receive a valuable offer or coupon? Is your email and mobile list growing or dying? These are what the growing mobile consumer not only expects but demands, and the businesses that realize this and realize this fast, are the ones that will profit the most. These are exciting times in mobile - Is your business ready? Are you interested in learning how focusing a little effort on your mobile presence can result in major revenue gains? Give me a call at 888-374-0555 Until next time, Jim Beck The trend in mobile marketing is changing the way that society connects. An increasing number of the population, from all walks of life have hopped on the bandwagon and depend their mobile devices
intensely. Not only is mobile marketing a trend to most societies, it has already become a standard of living in most corners of the world, and that is especially true in the US. Wireless technology has brought a new and exciting trend in computing. As I am sure you are aware with mobile computing, users have portable devices like smart phones, pocket pc’s, personal digital assistants (PDA), and of course, laptops to take advantage of everything that mobile computing has to offer. In general sense, mobile computing is the use of any computer physically not connected by wires to the host computer or server. It is about interacting anytime, anywhere. Wireless technology is revolutionizing the ways that people utilize computers and get connected with each other. With the various innovative ideas provided in the information technology market, companies are quickly embracing the rapid changes. They are learning how to take advantage of mobile computing to propel themselves into the front seat of the market place. Business that don't adapt to this type of technology will ultimately be forced to take the backseat. In addition, Social networking has greatly boosted the market for mobile devices as well. You can easily keep in touch with people faster than ever before with one simple click, no matter where they are on the globe. This instant connection is rapidly redefining how individuals and businesses interact with each other. It is also having an impact on how they build relationships. Today's mobile and handheld devices are every bit as capable. Most of these devices already come with usable screens, QWERTY keyboards, and the ability to add-on small peripherals like earphones and other gadgets. Many have built in touch features that make them even easier to navigate. At Baytech Mobile we turn your business into a mobile and social marketing machine giving you a large mobile and social reach faster and better than ever before. We combine the power of QR codes, text message marketing, Social Media messaging, email marketing and even now offer SEO services to improve your website ranking. There are a lot of companies out there, so sometimes it is hard to choose. We offer FREE CONSULTATIONS and NO PRESSURE SALES so that you can educate yourself on the power of the newest technologies, and you will quickly see why Baytech Mobile is the perfect partner solution for your business. We offer stand alone systems you can run yourself and we offer managed programs that allow you to focus on your business and let us handle your digital marketing for you. Please visit our website at www.baytechmobile.com or call us at 888-374-0555 xt 101 to get started today. Attention Business Owners and Managers: Have you begun to engage the mobile consumer yet? Are you aware that over 60% of LOCAL searches on Google now occur on a mobile device? Are you also aware that mobile enabling your website and adding a mobile coupon is a relatively inexpensive process and based on the returns we are seeing - Mobile Marketing can be the absolute best investment your business can make. Our current clients are reporting LARGER than expected returns and responses from their customers about their mobile engagement strategies. We want to help your business next! Here are some Actual Mobile Marketing Results from our clients in the last 30 days Pizza Shop in Columbus - (70) Clicks to call and (16) clicks for map/gps - (10) coupons redeemed Auto Body Shop in Grandview - (60) Clicks to call, (13) clicks for map and (16) new appointment request form submissions Hair Salon - (11) Clicks to Call - (17) One Touch clicks for Map/GPS Vapor/Smoke Shop - 188 mobile subscribers added in last 60 days using loyalty program Real Estate Agency - Recruited 6 new agents in last 30 days - 158 agents total in last 2 years (Agency transacted over 350 transactions last year) Auto Sales Lot - sold 11 cars from their mobile website and coupon last month Scroll through below for screenshots of the results for a few of our recent clients mobile website statsThe numbers above are showing how the mobile consumer really appreciates the easy to use communications they are receieving from our clients. We are a professional inbound marketing agency located in Columbus, Ohio that helps ALL businesses of ALL sizes engage the mobile consumer and build large lists. We build mobile websites to help you grow. We offer the absolute best mobile marketing system in the country with every available feature including:
If you are a type of business owner who is sick and tired of wasting your money on marketing and advertising programs that do not work, then this is the solution for you.These solutions work for retail, restaurant, bar or B2C service ( plumbers, roofers, etc) and just about ANY business who relies upon new and repeat sales to grow. Call us at 888-374-0555 for a FREE consultation and let us help your business engage the mobile consumer and start building your profits today. We work with bars and restaurants everyday to help better explain the mobile marketing solutions that are now available. If you are an owner or manager of a bar or restaurant and you are looking for a long term strategic marketing approach but want quick results, then mobile marketing is the right solution for you.
By connecting with your mobile consumers by text message, you have the ability to instantly communicate your specials or entertainment or your events almost instantly. How does this work? To begin with, we provide you with a mobile enabled website if you do not have one already. This is no longer an option for any business who wants well, new and repeat business. Everyone, and yes EVERYONE now carries and uses their smartphones to find bars and restaurants. Its the number one search reason on a mobile device. When they find your mobile enabled website, they should have the opportunity to get an instant mobile coupon from you. Why? Because with the proper call to action, you can build a HUGE list. Why do you want a list? ahhh...The secret in this message has arrived. The businesses with the largest lists win. Plain and simple. Think about that little company called Groupon, yeah them. Why can they sell so much for you and take so much from you? Because they have a massive opt-in list of consumers who WANT to receive offers from merchants all across the city, US, and world. So, if you had a list the size of Groupon in your city, would you need anything else? Probably not. So what is the list size you have? Have you compelled people to sign up? Have you sent offers regularly? Are you engaging your lists at all? This is where Groupon is absolute genius, and why almost every business LOSES MONEY when they run a Groupon offer ( and that you did not have your upsell strategy in place ...Next article to come soon). Its a great deal for the list owner (Groupon) and a bad deal for the business because of who owns the list. The problem is that most business owners do not understand the basics of list building. List building takes concerted effort and done properly can make you a LOT OF MONEY! However, you need to have the tools and more importantly, the team, to show you what to do, how to do, and then you have to actually promote the list signups. This all sounds very complicated, but we are here to let you know that it is not. We have developed an amazing marketing system for bars and restaurants and we can level the playing field for you with the big box chains that are gobbling up large shares of business because they have large budgets and large lists. Our affordable mobile marketing software platform can help you fill your business with buying consumers within a few hours when done right. It can also build a large following of loyal patrons who come back into your business and be rewarded by simply checking back in! One last item is your maximizing your current and future advertising by engaging the consumer with QR codes and mobile sign up forms. You can now make your advertising dollar 30, 50 even 100% more effective by properly engaging smartphone consumers with QR codes. Almost every business we watch utilize QR codes does it improperly. We will show you how to implement QR codes to improve your bar sales and gain profits for your restaurant. Want to know how? We are waiting for your call at 888-374-0555. Jim Beck Mobile Marketing Product Specialist Maximize your data collecting on Small Business Saturday and bring those customers back into your door during the Holidays and beyond!
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Are you Collecting Mobile Phone Numbers Yet?
A decade or so ago the cry was to build your email lists. It’s still a very valid tactic today, but now is the time to start collecting those mobile phone numbers too. About 2 billion people have mobile phones and with each passing year the technology improves to the point where it may be the only portal of information for some folks. First off, just like you wouldn’t spam with email, you certainly don’t want to grab mobile phone numbers from prospects and customers so you can send annoying messages. There are some great reasons to use text messaging however and smart marketers, including small businesses, are starting to discover them. Baytech Mobile is making easy and affordable for small business to explore the world of mobile marketing. Pizza joints are sending out coupons via mobile for sure, but small businesses of every ilk are also creating campaigns for weekly tips, event updates, contests and members only content via mobile campaigns. The new TCPA regulations make it more important than ever to do things the right way, and we will show you why Baytech is your best choice for a 100% compliant provider. This is a very hot topic and one that’s not going away soon, so dive in and start learning and let Baytech Mobile show you how its done. Mobile solutions account for a growing share of small-to-midsize business technology budgets, with SMBs on average spending between 11-20 percent of their technology budgets in the mobile space and 68 percent expect their companies' mobile spending to increase next year, according to Research and Markets' Mobile Solutions Study. The report, which offers data-driven insights about how U.S. SMBs are using mobile solutions in their businesses and provides trending analysis based on comparison with last year's study, found SMBs' use of mobile solutions is nearly ubiquitous, with 91 percent now using mobile solutions to help support their businesses.
If you are a small business and need help to navigate the mobile technologies available to you, let Baytech Mobile help YOU! We consult and help small business owners every day and show you how to embrace the mobile revolution that is upon us. Call us today at 888-374-0555 for a FREE Consultation. Most of us never recognize opportunity until it goes to work in our competitor’s business.- P.L. Andalar |
AuthorJim Beck, the President of Baytech Mobile has been programming websites and sending digital marketing messages for over 20 years. He works with clients to help them engage the mobile consumer through mobile and text message marketing solutions and strategies. He loves to help others implement mobile marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it! Archives
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