What is mobile marketing?

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. In recent years, customers have started to shift their attention (and dollars) to mobile. Because of this, marketers are doing the same in order to create true omnichannel engagement. As technology becomes more fragmented, so does marketing. And in order to earn and maintain the attention of potential buyers, content must be strategic and highly personalized.

When it comes to mobile marketing, this means keeping devices in mind and utilizing SMS/MMS marketing and mobile apps. Mobile marketing is an important piece of the puzzle when it comes to building out any short-term or long-term marketing plan. From email, to pay-per-click (PPC), search engine optimization (SEO), content marketing, and social media marketing, there is a mobile marketing channel to reach every part of your audience where they are most comfortable. For mobile marketing to be effective, you need to curate a cohesive experience that customers expect—and that can be a real challenge as you work to acquire, engage, and retain users across a variety of platforms. 

Mobile marketing can do wonders for driving brand value and demand for your products or services by leveraging mobile devices to connect with more consumers in real time at any point in the customer lifecycle. Mobile is also growing steadily. According to eMarketer, mobile versus desktop usage stats in the United States in 2018 show that the mobile-only audience will grow to 55.7 million (nearly 19%) by 2022, and Adweek estimates that 79% of smartphone users have their phones on or near them all but two hours a day. Today, there are more mobile devices in the world (8.7 billion) than people (7.1 billion), due largely in part to our voracious appetite for new technology. U.N. data analysts have found that in the United States, 71.5% of citizens over the age of 13 have a smartphone, and 66.5% have smartphones globally (WorldoMeters U.N. data, GSMA Intelligence).

To harness the growing power of mobile marketing, you must focus on creating a seamless experience that your audience expects.

"For me, the future of mobile marketing lies in connecting the dots between online and offline media. Mobile is such a powerful tool when used in conjunction with other, more traditional, media and should be seen as the glue that binds everything together.”
– Mike Reynolds, Senior Mobile Executive, International Advertising Bureau

Common problems that mobile marketing can solveMobile marketing is unique in that it reaches people in real time right where they are. Additionally, more and more sales are being initiated from mobile, so it’s a vital part of any marketing strategy.
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• Problem: I’m unsure if my audience is a mobile audience. Today’s mobile users range from ages 7 to 90 (OneAudience). In other words, pretty much everyone is a mobile user in some capacity. The trick is knowing how and when they use their mobile devices. Take time to develop buyer personas and you’ll be able to reach your audience anywhere.
• Problem: My website and content are not responsive. One of the first steps to creating a mobile marketing program is ensuring responsive design across your website, emails, and landing pages. By implementing responsive design, you ensure a seamless and easy-to-engage-with experience that will attract and retain users.
• Problem: I have good mobile traffic, but am not seeing good conversion. There are a variety of methods that can be used to analyze and optimize your mobile marketing tactics, including improving your responsive site and landing page design and personalizing content for mobile. It’s essential for businesses to future-proof their marketing strategy by boosting those mobile conversion rates. 
• Problem: I don’t know how to integrate a mobile strategy into my marketing plan. The key to defining any effective strategy is to first decide what success looks like. Get the key stakeholders together to map your mobile marketing strategy, determine how current efforts are performing (if you have any in place), and identify where you can improve.

2020 - Well it has sucked for many.

No School
No Sports
Favorite Businesses closed
Friends and relatives sick.

What are we to do? 

Well, as a serial entrepreneur I say we fight.  We fight for our businesses and we fight to win back our customers. We should fight to get noticed and fight the huge conglomerates that try and dominate your market.

How is the best way to fight? Well not with violence- with BRAINS and LOGIC and TOOLS!

Look, we all know this year has sucker punched us, so how do we begin to fight back. GET NEW CUSTOMERS. MAKE MORE SALES.

What is the best way to do this? In my humble, but quite accurate option, we market and advertise digitally. Why? because everyone has their phone on them and when you have the opportunity to message them to get them into YOUR place of business... You should. 

So, how? Well, you should be using our incredibly affordable yet powerful mobile marketing software called Baytech Mobile.  This tool will help you build lists of your customers and then allow you to reward them and attract the BACK into your business.  This is the most important thing you can possible do this year.  Now, there is no way to go backwards, however we teach our customers ow to constantly be engaging people to signup for your mobile lust either using our Mobile kiosks or just by texting in your company name to our list number and give them a offer to come BACK into your business NOW.

Its so easy, yet 80% of you out there are NOT doing this.  For just $99 a month you can have one of the most powerful marketing solutions available to your business and what's even better is we will help you setup and configure everything. No experience require.  We have a million (well maybe less) ideas to provide to you and we will help energize your business your staff and your customers by using our mobile marketing software.

If your business has been hurt by the Pandemic, then it's time to take the bull by the horn and get out there and start engaging your customers and past customers and build your brand, your products and your image bigger and badder than ever before. 

We are here to help you- but it's your turn to call!

Ready to get started? Have questions? We offer Free Consultations Call 888-374-0555 or visit https://www.baytechmobile.com/


Here's to your survival AND comeback!

Jim Beck
​Founder 

E​asy, Effective, & Powerful SMS Platform for Mobile Marketers

Baytech Mobile is fully dedicated to the idea that all businesses can harness the power of mobile marketing, text marketing and SMS Marketing to help them grow substantially.

Baytech Mobile now proudly offers: 

Toll-Free Texting - Allows you to send text messages using a toll-free number.

SMS/MMS - Through the use of this powerful marketing tool, customer acquisition and turn around is made simple and effective.

Two-Way Texting  -Diversify the conversation by enabling a two-way communicative experience between business owners and consumers alike.

Did you know that Baytech Mobile also Offers the BEST Mobile Coupons a business could ever need or want? Create custom one time use mobile coupons within seconds that can be added to each consumer’s personalized wallet


Did you know that Baytech Mobile also Offers an amazing Loyalty Program?

Use the industry leading mobile kiosk as a virtual "punch card"  for returning customers. This is a useful and effective rewards tool for business's to re-engage their customers and get them BACK to your business.

It's 2018, how does your mobile list look? Are you capturing every prospect and customer that walks in your door or calls your business so you can send them news, specials and important information again?

If not, why not? If you own a business your most important asset is your customer base. If you have no way to re-connect with them, then how do you expect to stay in business? It's 2018 and its getting tough to be an independent business anymore. With the conglomeration of the largest companies acquiring essentially most of the medium sized businesses, then how do you, as a small business owner compete with this?

Well, we know it to be true. Its list building./   Imaginmg if you had collected every person whom you have come into contact with over the last 24 months. Now imagine if they were on a list that when you sent a message out, your message was read by up to 95% of these people within 90 seconds.

Imagin this message was an offer to do business with you today. And that offer was awesome and ready for actin. Could you imagine that some of these poeple woulf come back to your business today? Well if you can, and you do not have this list, then its time to get on board with Baytech Mobile and it's amazing, award winning SMS/Text software.

Maybe even adding a mobile loyalty program can help speed your data capture up.  

So, if you are tired of slow sales, low revenuesa nd need a boost use the SMS Marketing sftware by Baytech Mobile and watch your business turn up the hear!!

​Questions? Give us a call at 8888-374-0555 

Mobile Marketing. This is the term we have been using for over a decade now and we use it for many aspects of digital marketing today.

What is mobile marketing? Mobile Marketing is the act of engaging a consumer on their mobile device, whether it be a phone, a tablet or even on a website being displayed on a mobile device.  The days of consumers looking any other place than Google or Facebook or some other digital method is over.  Think about the last time you need a car repair, or an HVAC or Plumbing company.  Did you rummage through your desk drawers or goto the old yellow pages? Probably not. Why not? because those ways are outdated, slow and just do not serve the needs of the general public any longer,

What does serve the need of the consumer in 2018?

Mobile Marketing listings. What is a mobile marketing listing? Well, think of the last time you searched for anything online.  The listings that came up wer business listings that have changed their ways and engage the mobile consumer and more importantly give that consumer the information or service or product they are looking for.

When they visit in the mobile device, which is sometimes as high as 100% of the time for some companies and industries, the way you display your data to them is called mobile marketing.  The way you try and capture an email or a mobile number for some sort of information or offer is called mobile marketing.  If you engage in retargeting, then displaying ads on the other mobile apps and sites is called mobile marketing.

So, Mobile marketing is a very wide ranging term, however it is important for every business today to make sure their website is responsive, has a SSL certificate and you are getting a chance at collecting consumer information so that you can continue to market to them.

This is the basic definition of mobile marketing. Please check out our other blogs, our SMS software, our Mobile Coupons and our Local Beacon Marketing Solutions to learn even more about the mobile marketing opportunities.

If you are using digital marketing solutions and you have not considered or do not know about sms marketing, then you have come to the right place. 

Our sms marketing tool, called Baytech Mobile is really cool. It's really sophisticated. It's also really easy to use! You can now easily begin building a large list of your customers and prospects.

​Why would you want to do this? Because open rates and engagement rates.  In marketing, we all look for impact and open rates and click through rates are as high as 90/10 with a mobile sms marketing camapaign.  That means up to 90% of the poeple who recieve your message OPEN IT! In marketing that is called a home run.

Mobile marketing with SMS is the fastest way to communicate your products, your services, your events and really your anything.  With a 30 day FREE TRIALl and no credit card required, there is no risk involved so you should start today.