 Consumers these days are attracted to promotional offers. This is why a lot of businesses have strategized their marketing campaign in such a way that will give them more leverage to their consumers by means of offering coupons. If you have a business of your own, whether big or small, you may want to consider this too.
Perhaps you may ask, “Why use mobile coupons in your business?” Using this strategy can give you a wider scope of the market, maintain your existing clients and even attract new ones. The good thing about mobile coupons is that you don’t have to pay a huge sum on printing costs. It is also an efficient way to directly communicate with your target consumers in real-time. Why Mobile Marketing Text Coupons? Mobile coupons works pretty much the same as any ordinary coupon. The main purpose of this is to serve as a voucher that would certify a discount or promotional offer. It is a convenient way to send a text message containing this special offer into the customer’s mobile device. This also gives the convenience to your customer by not requiring them to print out the coupon or search for it through another media. Why use mobile coupons in your business? Because text messaging is sent and received real-time, this may also mean having a prompt and instant response from your target customers. Some studies show that more consumers respond to text messages rather than emails or other means of communication. The likelihood of retaining pertinent information is also increased compared to emails and direct mail channels. It is also easy to track mobile coupons. Mobile coupons are easily updated through an efficient system unlike print media. Several tracking options are available for mobile coupons including when a coupon is often requested by consumers. Cost is also a great factor to consider when thinking about the advantages of mobile coupons for business and promotional needs. You eliminate the costs involved in printing a coupon or a voucher. Distribution costs when sending coupons and mailing them to the consumers is also reduced. Sending electronic message such as SMS is definitely cheaper than sending an actual coupon. The best part is that you are running a proven effective campaign while still decreasing your expenses. Why use mobile coupons in your business? Simple. It is an effective way to create long lasting impression on your brand and on your products. It is also a great way to reward customers for their valued support as well as a cost-effective way to keep sales coming in. Get started with text marketing and mobile coupons today or call 888-374-0555 for a FREE consultation
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 (This is a great article I found on about.com-edited)
How do you know if mobile marketing is for you? Are you confused by terms such as SMS and an app? What's the difference anyway? What will it cost to get involved? These are all fantastic questions and the questions many small businesses are asking themselves when it comes to mobile marketing. Just like any marketing endeavor, it's important to be educated so that you can make the right decision for you and your business. What is mobile marketing? As it pertains to this article, mobile marketing is marketing on or with a mobile device. I recently had an opportunity to sit down with an expert mobile marketer. In my discussions with him, I had you in mind and asked him the questions that I think most businesses are curious about when it comes to mobile marketing. We hear a lot about SMS and Apps. What do you suggest for the small- to medium-sized business? It's important to keep your goal in mind, which is to provide your consumers information that is easy to find. An application will require a smartphone. Using SMS will connect directly to most mobile phones and can be used as a great connection tool. It boils down to selecting an application or optimizing for your consumers. Not all consumers have smartphones, but the majority can receive SMS. You want to select the option that is available, discoverable and presentable to your specific target market. SMS doesn't limit the type of phone consumers have; this is important to remember. Over the next few years, you will see trend that mobile marketing effectiveness will have a lot to do with mobile browser capability and less about apps. Mobile web browser capability is important, and it's where we will see the growth. Invest in something that is more open — don't limit who can see or receive your information. When most businesses think about mobile marketing, they think it's expensive. How much should a company expect to pay for mobile marketing? There are mobile marketing tools that can fit every budget, and Baytech Mobile provides one solution. They can be cost effective. There are requirements that a company will need in order to participate in mobile marketing. They will need a shortcode and a keyword. Now, companies can buy their own shortcode, but that will cost them between $1000 to $1500 per month. Due to the cost, I suggest that they look for a shared shortcode. Small businesses will find this is the most cost effective, and it won't diminish the results. What are some common mistakes you see when it comes to mobile marketing? The biggest mistake that I see is when a company thinks that mobile marketing is going to be the one thing that will cure all of their problems. Mobile marketing has to be incorporated and integrated into your marketing mix in order for it to be successful. It's about engagement and reach, and without that integration, you lose the power the mobile marketing holds. Mobile marketing is the ultimate permission-based form of marketing — so make sure that your offers are unique. Don't use mobile marketing to repeat offers that you are broadcasting elsewhere — make the offer unique and something that they won't find elsewhere. Offerings must be unique to be valuable. What about regulations? What do businesses looking into mobile marketing need to know, and where can they find information? It's important that companies become aware of regulations put out by the MMA (Mobile Marketing Association). The MMA is the guardian angel or watchdog, if you will, of mobile marketing. They have close ties with carriers and, because of that, they have developed guidelines for best practices. If there is mobile marketing abuse, it will be stopped. There is so much information here, and even I am surprised by how inexpensive it is to get started. If a company is interested, where do they start? If a company is interested, I'd suggest that they contact a mobile marketing agency that they can work with or use a self-service online tool such as Baytech Mobile to get started. Online tools are an excellent start for small businesses, and you can find agencies that are willing to work with small- to medium-sized businesses, and they will help in creating a strategy and a plan so that a company reaps the most benefit when it comes to mobile marketing. A mobile marketing agency such as Baytech, can help with educating companies on the commitment and providing them with education that can guide them through the learning curve so that they can do mobile marketing on their own. I cannot stress enough that mobile marketing success is really about consistency and commitment. Companies need to think about what they are offering and continuously work to refine and measure the results of those offerings. Companies that do this will find success in mobile marketing. There is so much creativity that can go into such a little device like a mobile phone. Mobile marketing forces us to understand our customers better. Like most marketing vehicles, learning what works and what doesn't is about trial and error. You are using a Customer Rewards System, Right? Do you own a restaurant? A cafe? Or any business that relies on repeat foot-traffic? What are you doing for a "Customer Rewards System"? Take a look at Baytech Mobile...customer rewards are built-in & hassle-free for you! As well as many other feature such as SMS Text marketing. Learn more here or call 888-374-0555 and start your FREE 30 Day Trial today!  If you are looking to integrate text marketing into your marketing and advertising channels, and are looking for the best cloud based, text marketing software available - then you have found the right place, and the right company- Baytech Mobile.,
At Baytech Mobile, we have been providing text marketing solutions since 2008 and have the experience and know how to help you get the job done properly. Want to know the key to being successful with text marketing and text marketing software? It is choosing a provider who knows what they are doing, offers free consultations and technical support, and wants to HELP you succeed.. It is also having resources like help sections, help videos, live phone help and email support as needed. Being successful in text marketing also takes timing. Knowing when good times to send are. and knowing when bad times to send are both crucial to your success. Knowing when to use the embeddable mobile coupon widget versus installing the embed code for a web form is also something we can help you with. Helping you to make sure you are using the proper image sizes so your mobile kiosks, mobile coupons, and mobile signup forms all keep a consistent appearance and gives your company and brand the best opportunity to succeed. What about text message marketing and the Do-Not-Call registry? We have you covered there as well. We will explain to you how to use text marketing signups so that you are always 100% in compliance. So, text message marketing is a lot more than just pressing send. Its all about mobile engagement. It's about giving the mobile consumer the reason to reply yes to your offer, and it is about giving your company the best chance to make more money using text message marketing. You can get your text message marketing 30 day free trial started by clicking HERE or give us a call at 888-374-0555 for a free consultation and let us help you get started fast!  If you are looking for how to market your business by text, you have come to the right place. Using Baytech Mobile's text marketing software, you can easily market your business by text, market your products by text and even market your event by text.
Why should you use sms marketing to market your business? Because it is one of the fastest and most affordable means of communication available for any business today. In addition, when you market your business with text, then you also get some of the highest open rates that a marketing system will ever bring to you. When you get started with Baytech Mobile, you can easily setup a few keywords, a few text responses, a mobile coupon and then take 2 minutes to setup your in-store kiosk that you will operate on the Ipad you already have in your business. This way, you will be able to offer every person who walks into your business the ability to receive a special offer by text today, but more importantly they will then be able to get your future text messages with your offers, specials, and events that you are doing for your business. Everyone has a smartphone on them today. the businesses that begin to build mobile lists today, will be far and away ahead of the competition tomorrow. Get your 30 day free trial of our affordable text message marketing platform by clicking HERE Answering Common Questions SMS marketing message have high open and conversion rates as compared to other marketing strategies. If you are considering to include text message marketing in your campaign in order to improve communication with your clients, you most likely have some questions about how bulkSMS works.
The following answers to the most frequently asked questions about SMS marketing clear your doubts and let you start your campaign fast. How do I go about a Text Messaging program for my Business The reach, power, prevalence and immediacy of mobile smartphones cannot be ignored. Just look around you and you'll see someone with their phone in their hands at this very moment. They bring together: Work Lives, Social Lives, Entertainment and to some degree even our Getting Errands Accomplished.
In a few years 5 Billion (with a "B") people will be using smartphones. Smartphones that will continue to get 'smarter', more powerful and more useful. These trends create quite the opportunity for marketing to the consumer. Any marketing effort that neglects the smartphone, is neglecting a vast amount of potential customers. This is even more true for the younger generations -- that have grown up with a phone on their person at all times. But how do you use smartphone marketing effectively? Social Media and Location based Beacons are definitely tools in the arsenal of the marketer. But the SMS Text Message remains to be the most effective mobile marketing tool that there is. Any good SMS Marketing Company will help your business create a digital marketing plan that uses effective SMS Marketing. Here are some reasons why...  Word of mouth or referral marketing is the business equivalent of a free lunch. Sure it’s nice when it comes your way and you appreciate it, but do you really want to rely on it to feed your family?
By being solely reliant on word of mouth, you’re putting the fate of your business in the hands of others – hoping they both like you and remember you often enough to regularly send new business your way. This is an extremely dangerous path to be on. If it’s similar to what you do in your business, now’s the time to start building a much more robust marketing system. <read full article here> As we continue to help business owners all across Columbus, Ohio and throughout the US, we are constantly explaining WHY businesses need to have a mobile list and how it is now REQUIRED to have and continue to build your email lists.
You can look at this mobile marketing software as the "2" in the "1-2 punch" of digital marketing. What does this mean? What this means is email is a fantastic way to communicate your brand, products and company however open rates can be as low as less than 1% if done improperly. Mobile is near impossible to "mess" up, as long as you follow the golden rule. Only use the text message marketing messages for your TODAY or NOW offers. Doing it too much will lower your brand image and possibly lose you business. But done right, with consistency and a eagerness to receive the next offer is developed. This is the reason you are marketing. To drive your brand image and increase SALES!. Using a Mobile Kiosk and Mobile Coupon in Your Business Imagine being able to connect with anyone who has ever walked into your store or business in the past 5 years. Now imagine if you could have up to 90% of these people see your message in under 90 seconds? That is the POWER of mobile marketing and Baytech Mobile has the most affordable mobile marketing platform in the country. Our mobile kiosk is INCLUDED with every plan, and instantly turns ANY mobile device into a mobile capture system. Place a simple android pad with WiFi in your store or business and ASK people if they want to sign up to receive information, special offers, VIP parties and more. You will be amazed, when combined with an offer using our industry leading mobile coupon how many people opt in to receive your messages. Our mobile coupon designer will allow you to create a mobile coupon and send to your list in minutes. Work with the experts. Work with Baytech Mobile. Now you can get your own 30-Day FREE Trial Started today by clicking HERE Smartphones have become an essential part of everyday life; from texting and email to social media, Americans rely heavily on their mobile devices. If your mobile phone was taken away, how long could you survive without it?
The answer may surprise you: nearly half (47 percent) of U.S. consumers polled say they could not go more than one day without their smartphone, according to the inaugural Bank of America Trends in Consumer Mobility Report. An overwhelming majority (85 percent) say they check their phones at least a few times a day, while more than one-third (35 percent) admit to constantly checking their mobile device. The survey, which explored mobile trends and banking behaviors among adults across the country, found the need for constant connectivity also extends to banking. Of those respondents who said they use their phones for mobile banking, almost one-third (31 percent) say they log on at least once a day, and more than four out of five (82 percent) access their accounts at least once a week or more. The report revealed further interesting insights into consumer mobile banking behaviors and preferences, including: * Mobile banking is on the rise. More than half (62 percent) of respondents have at least tried mobile banking, while an overwhelming majority (90 percent) are using online banking. When using their bank’s mobile app, U.S. consumers most commonly check their balance, transfer funds between accounts and pay bills. * Sophisticated banking transactions becoming more prevalent on mobile devices. Consumers are also using their smartphones for more complex transactions, including mobile check deposit. Nearly six in 10 (58 percent) respondents have used mobile check deposit, and 38 percent use it frequently. “Our customers appreciate the convenience of being able to complete their deposit anytime, anywhere and are depositing an average of 170 thousand checks via mobile device every day,” says Marc Warshawsky, mobile solutions executive at Bank of America. * Consumers prefer a mix of banking options. Mobile and online banking are becoming more widely used, but visits to bank branches are still common. The survey found that 84 percent of respondents have visited a bank branch within the past six months. Most commonly, Americans make a trip to the bank to make a deposit, withdraw funds and speak with a banking associate. However, just 23 percent of respondents say they complete the majority of their banking transactions at a branch. Nearly half (47 percent) report turning to mobile or online banking as their preferred method. * Consumers comfortable with added security measures. In the next two years, 60 percent of consumers say they would be comfortable with a fingerprint scan/swipe security feature to gain access to their mobile banking app. Nearly one-third expressed comfort with retina scans (32 percent) and voice recognition (33 percent). For additional insights into consumer mobility, view the full Bank of America Trends in Consumer Mobility Report at www.newsroom.bankofamerica.com/presskits. |
AuthorJim Beck, the President of Baytech Mobile has been programming websites and sending digital marketing messages for over 20 years. He works with clients to help them engage the mobile consumer through mobile and text message marketing solutions and strategies. He loves to help others implement mobile marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it! Archives
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