Smartphones have become an essential part of everyday life; from texting and email to social media, Americans rely heavily on their mobile devices. If your mobile phone was taken away, how long could you survive without it?
The answer may surprise you: nearly half (47 percent) of U.S. consumers polled say they could not go more than one day without their smartphone, according to the inaugural Bank of America Trends in Consumer Mobility Report. An overwhelming majority (85 percent) say they check their phones at least a few times a day, while more than one-third (35 percent) admit to constantly checking their mobile device.
The survey, which explored mobile trends and banking behaviors among adults across the country, found the need for constant connectivity also extends to banking. Of those respondents who said they use their phones for mobile banking, almost one-third (31 percent) say they log on at least once a day, and more than four out of five (82 percent) access their accounts at least once a week or more.
The report revealed further interesting insights into consumer mobile banking behaviors and preferences, including:
* Mobile banking is on the rise. More than half (62 percent) of respondents have at least tried mobile banking, while an overwhelming majority (90 percent) are using online banking. When using their bank’s mobile app, U.S. consumers most commonly check their balance, transfer funds between accounts and pay bills.
* Sophisticated banking transactions becoming more prevalent on mobile devices. Consumers are also using their smartphones for more complex transactions, including mobile check deposit. Nearly six in 10 (58 percent) respondents have used mobile check deposit, and 38 percent use it frequently. “Our customers appreciate the convenience of being able to complete their deposit anytime, anywhere and are depositing an average of 170 thousand checks via mobile device every day,” says Marc Warshawsky, mobile solutions executive at Bank of America.
* Consumers prefer a mix of banking options. Mobile and online banking are becoming more widely used, but visits to bank branches are still common. The survey found that 84 percent of respondents have visited a bank branch within the past six months. Most commonly, Americans make a trip to the bank to make a deposit, withdraw funds and speak with a banking associate. However, just 23 percent of respondents say they complete the majority of their banking transactions at a branch. Nearly half (47 percent) report turning to mobile or online banking as their preferred method.
* Consumers comfortable with added security measures. In the next two years, 60 percent of consumers say they would be comfortable with a fingerprint scan/swipe security feature to gain access to their mobile banking app. Nearly one-third expressed comfort with retina scans (32 percent) and voice recognition (33 percent).
For additional insights into consumer mobility, view the full Bank of America Trends in Consumer Mobility Report at www.newsroom.bankofamerica.com/presskits.
Wow, its amazing to watch how fast the mobile revolution has happened. When I begin working with a client, there is no tracking usually in place, so there is no way to see who is visiting websites or social streams.
Once we turn on our programs for our clients, things start to light up and we can watch the true metrics happen in front of our eyes. No matter what size market we work within, the mobile consumer is at least half, if not more than all of the traffic.
Once we turn on the mobile capture aspects for our clients ( see Gloryview, Global or Baypoint) we start to see a great trend occur. Mobile browsers will enter information when you treat them properly. When I work on a website, mobile app, or social channell, I am constantly looking at the appearance of the page and how the mobile browser sees things. As soon as I notice a "crack" or, the mobile browser has to zoom in or out (pinch/squeeze), I will also notice one other thing. Traffic dies at that point.
So, if you have a website, have you tried to browse to it lately? Is it engaging? Can you easily click to call or click for a map to your location? Is there a way for me to enter information via a simple web form so I receive a valuable offer or coupon? Is your email and mobile list growing or dying?
These are what the growing mobile consumer not only expects but demands, and the businesses that realize this and realize this fast, are the ones that will profit the most.
These are exciting times in mobile - Is your business ready?
Are you interested in learning how focusing a little effort on your mobile presence can result in major revenue gains? Give me a call at 888-374-0555
Until next time,
The trend in mobile marketing is changing the way that society connects. An increasing number of the population, from all walks of life have hopped on the bandwagon and depend their mobile devices
Not only is mobile marketing a trend to most societies, it has already become a standard of living in most corners of the world, and that is especially true in the US.
Wireless technology has brought a new and exciting trend in computing. As I am sure you are aware with mobile computing, users have portable devices like smart phones, pocket pc’s, personal digital assistants (PDA), and of course, laptops to take advantage of everything that mobile computing has to offer.
In general sense, mobile computing is the use of any computer physically not connected by wires to the host computer or server. It is about interacting anytime, anywhere. Wireless technology is revolutionizing the ways that people utilize computers and get connected with each other.
With the various innovative ideas provided in the information technology market, companies are quickly embracing the rapid changes. They are learning how to take advantage of mobile computing to propel themselves into the front seat of the market place. Business that don't adapt to this type of technology will
ultimately be forced to take the backseat.
In addition, Social networking has greatly boosted the market for mobile devices as well. You can easily keep in touch with people faster than ever before with one simple click, no matter where they are on the globe. This instant connection is rapidly redefining how individuals and businesses interact with each other. It is also
having an impact on how they build relationships.
Today's mobile and handheld devices are every bit as capable. Most of these devices already come with usable
screens, QWERTY keyboards, and the ability to add-on small peripherals like earphones and other gadgets. Many have built in touch features that make them even easier to navigate.
At Baytech Mobile we turn your business into a mobile and social marketing machine giving you a large mobile and social reach faster and better than ever before.
We combine the power of QR codes, text message marketing, Social Media messaging, email marketing and even now offer SEO services to improve your website ranking.
There are a lot of companies out there, so sometimes it is hard to choose.
We offer FREE CONSULTATIONS and NO PRESSURE SALES so that you can educate yourself on the power of the newest technologies, and you will quickly see why Baytech Mobile is the perfect partner solution for your business.
We offer stand alone systems you can run yourself and we offer managed programs that allow you to focus on your business and let us handle your digital marketing for you.
Please visit our website at www.baytechmobile.com or call us at 888-374-0555 xt 101
to get started today.
Attention Business Owners and Managers:
Have you begun to engage the mobile consumer yet? Are you aware that over 60% of LOCAL searches on Google now occur on a mobile device?
Are you also aware that mobile enabling your website and adding a mobile coupon is a relatively inexpensive process and based on the returns we are seeing - Mobile Marketing can be the absolute best investment your business can make.
Our current clients are reporting LARGER than expected returns and responses from their customers about their mobile engagement strategies. We want to help your business next!
Here are some Actual Mobile Marketing Results from our clients in the last 30 days
Pizza Shop in Columbus - (70) Clicks to call and (16) clicks for map/gps - (10) coupons redeemed
Auto Body Shop in Grandview - (60) Clicks to call, (13) clicks for map and (16) new appointment request form submissions
Hair Salon - (11) Clicks to Call - (17) One Touch clicks for Map/GPS
Vapor/Smoke Shop - 188 mobile subscribers added in last 60 days using loyalty program
Real Estate Agency - Recruited 6 new agents in last 30 days - 158 agents total in last 2 years
(Agency transacted over 350 transactions last year)
Auto Sales Lot - sold 11 cars from their mobile website and coupon last month
Scroll through below for screenshots of the results for a few of our recent clients mobile website stats
The numbers above are showing how the mobile consumer really appreciates the easy to use communications they are receieving from our clients.
We are a professional inbound marketing agency located in Columbus, Ohio that helps ALL businesses of ALL sizes engage the mobile consumer and build large lists. We build mobile websites to help you grow. We offer the absolute best mobile marketing system in the country with every available feature including:
If you are a type of business owner who is sick and tired of wasting your money on marketing and advertising programs that do not work, then this is the solution for you.These solutions work for retail, restaurant, bar or B2C service ( plumbers, roofers, etc) and just about ANY business who relies upon new and repeat sales to grow.
Call us at 888-374-0555 for a FREE consultation and let us help your business engage the mobile consumer and start building your profits today.
We work with bars and restaurants everyday to help better explain the mobile marketing solutions that are now available. If you are an owner or manager of a bar or restaurant and you are looking for a long term strategic marketing approach but want quick results, then mobile marketing is the right solution for you.
By connecting with your mobile consumers by text message, you have the ability to instantly communicate your specials or entertainment or your events almost instantly. How does this work?
To begin with, we provide you with a mobile enabled website if you do not have one already. This is no longer an option for any business who wants well, new and repeat business. Everyone, and yes EVERYONE now carries and uses their smartphones to find bars and restaurants. Its the number one search reason on a mobile device.
When they find your mobile enabled website, they should have the opportunity to get an instant mobile coupon from you. Why? Because with the proper call to action, you can build a HUGE list. Why do you want a list? ahhh...The secret in this message has arrived. The businesses with the largest lists win. Plain and simple. Think about that little company called Groupon, yeah them. Why can they sell so much for you and take so much from you? Because they have a massive opt-in list of consumers who WANT to receive offers from merchants all across the city, US, and world.
So, if you had a list the size of Groupon in your city, would you need anything else? Probably not. So what is the list size you have? Have you compelled people to sign up? Have you sent offers regularly? Are you engaging your lists at all? This is where Groupon is absolute genius, and why almost every business LOSES MONEY when they run a Groupon offer ( and that you did not have your upsell strategy in place ...Next article to come soon). Its a great deal for the list owner (Groupon) and a bad deal for the business because of who owns the list.
The problem is that most business owners do not understand the basics of list building. List building takes concerted effort and done properly can make you a LOT OF MONEY! However, you need to have the tools and more importantly, the team, to show you what to do, how to do, and then you have to actually promote the list signups.
This all sounds very complicated, but we are here to let you know that it is not. We have developed an amazing marketing system for bars and restaurants and we can level the playing field for you with the big box chains that are gobbling up large shares of business because they have large budgets and large lists.
Our affordable mobile marketing software platform can help you fill your business with buying consumers within a few hours when done right. It can also build a large following of loyal patrons who come back into your business and be rewarded by simply checking back in!
One last item is your maximizing your current and future advertising by engaging the consumer with QR codes and mobile sign up forms. You can now make your advertising dollar 30, 50 even 100% more effective by properly engaging smartphone consumers with QR codes. Almost every business we watch utilize QR codes does it improperly. We will show you how to implement QR codes to improve your bar sales and gain profits for your restaurant.
Want to know how? We are waiting for your call at 888-374-0555.
Mobile Marketing Product Specialist
Maximize your data collecting on Small Business Saturday and bring those customers back into your door during the Holidays and beyond!
Click HERE for more
Are you Collecting Mobile Phone Numbers Yet?
A decade or so ago the cry was to build your email lists. It’s still a very valid tactic today, but now is
the time to start collecting those mobile phone numbers too. About 2 billion people have mobile phones
and with each passing year the technology improves to the point where it may be the only portal of information for some folks.
First off, just like you wouldn’t spam with email, you certainly don’t want to grab mobile phone numbers from prospects
and customers so you can send annoying messages. There are some great reasons to use text messaging however and smart marketers, including small businesses, are starting to discover them.
Baytech Mobile is making easy and affordable for small business to explore the world of mobile marketing.
Pizza joints are sending out coupons via mobile for sure, but small businesses of every ilk are also creating
campaigns for weekly tips, event updates, contests and members only content via mobile campaigns.
The new TCPA regulations make it more important than ever to do things the right way,
and we will show you why Baytech is your best choice for a 100% compliant provider.
This is a very hot topic and one that’s not going away soon, so dive in and start learning
and let Baytech Mobile show you how its done.
A mobile-friendly website provides a great overall website experience to your mobile users.
70 million Americans browse websites from their phone every month and over 60 percent of consumers use smartphones to search for business locations or directions.
It has become a necessity to provide a quality mobile experience and provides quick access to information about your business.
Some basic benefits of mobile friendly websites are:
See the benefits of our mobile websites below:
Three goals for creating the perfect Tweet: amplify, engage and convert - Gerry MoranI am a huge advocate for using Twitter for new business. Twitter continues to be the leading traffic generator to my blog Fuel Lines. Out of 31,000 monthly page views, Twitter easily delivers more than half of my blog’s traffic. It also has created new business opportunities for my consultancy and for me clients. Here are some amazing Twitter Stats:
Here are some of the Tweet writing instructions and tips you’ll find in Gerry’s infographic:
Jim Beck, the President of Baytech Mobile has been programming websites and sending digital marketing messages for over 20 years. He works with clients to help them engage the mobile consumer through mobile and text message marketing solutions and strategies. He loves to help others implement mobile marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it!