Answering Common Questions
SMS marketing message have high open and conversion rates as compared to other marketing strategies. If you are considering to include text message marketing in your campaign in order to improve communication with your clients, you most likely have some questions about how bulkSMS works.
The following answers to the most frequently asked questions about SMS marketing clear your doubts and let you start your campaign fast.
What is a keyword?
Keyword can be defined as a word that your clients text for a specific reason, like opting into a campaign, opting out of the campaign, entering a contest and asking for help. The best keywords are short, memorable and don’t include any special characters. The subscribers just send the keyword to the provided phone number. You can also set up your keywords for automatic replies to enhance the engagement level.
How long does it take to deliver an SMS?
SMS services are really fast and your subscribers can receive your text within a few minutes, given they are in service area and their mobiles are not switched off. Usually, SMS are delivered within seconds of sending; however the texts themselves may take a few minutes to send completely, depending on how people are listed in your list. Some SMS may often be delayed due to high cellular traffic and other conditions beyond the control of the bulk SMS API platform.
How to send a text?
Sending an SMS is easy, while you may have several different choices for sending a text, depending on your smart messaging service. In general, the main message platform will have a space for creating a new SMS. In this space, you can choose recipients, which could be all your subscribers or a particular group or even a person. There will also be an area for entering your text, which can be combined with the subscribers’ names for better personalization. You can send the message immediately or later.
How does SMS automation work?
With the platform of your smart messaging service, you can create automatic replies that are sent via SMS to your subscribers when they send a text with a specific keyword. The most popular auto reply is an SMS of successful subscription, but you can create auto replies for other cases too. In order to set this up, you just have to enter a message (that you wish to send) when you add keywords to your account using the dashboard. So, when your clients SMS that keyword to your number, your reply is sent automatically.
How much does it cost?
Important reason SMS marketing has become so popular is that it is comparatively an economical solution, making it a pocket friendly marketing tool. The exact price differs depending on the texting service and the plan. Most SMS marketing service providers charge only a few pennies for each SMS you send. It is also common to find a monthly package that is right for business expecting large volume SMS.
SMS marketing is a simple and pocket friendly way to endorse your brand and engage with clients. Almost 70% of clients want to receive SMS from businesses, which is an important reason this technique provides so many great benefits.
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Jim Beck, the President of Baytech Mobile has been programming websites and sending digital marketing messages for over 20 years. He works with clients to help them engage the mobile consumer through mobile and text message marketing solutions and strategies. He loves to help others implement mobile marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it!