Proximity and beacon marketing is tying the online to brick and mortar Bluetooth low-energy beacons have been getting a lot of traction over the last few years, and enjoyed particular attention from retailers, giving a new jolt to the development and spread of proximity marketing. If you haven’t encountered the term before, they are transmitters that broadcast their signal to nearby mobile devices and are capable of interacting with them when in close proximity. And judging by the numbers in which they are produced and installed, they are going to become a mainstay of any retail store over the next couple of years – which means that if you haven’t yet jumped on the bandwagon, it is perfect time to do so. Here are some good reasons to do this:
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 Mobile operators are adding more marketing capabilities to native messaging servicesMobile texting never quite made it into the marketer toolkit, but some online sellers are re-examining SMS as a more cost-effective way to engage known customers than advertising.
Causes, convenience and calls to action are helping brands successfully court the youngest demographic, writes Oded Edelman of Signet Jewelers.The following is a guest post from Oded Edelman, president of JamesAllen.com and chief digital innovation advisor of Signet.
The former 'it' generation is getting older. Millennials' purchasing power is on the verge of being surpassed by the next generation of consumer: Generation Z. Forward-thinking retailers are starting to heed the digital preferences and consumer expectations of this burgeoning market. Unlike millennials who grew up with technology as more of a convenience than a necessity, Gen Z sees it as an integral part of their daily lives. In fact, they cannot remember a time before the Internet. They anticipate a shopping experience that leverages technology in new and innovative ways, yet still provides the reassurance of being able to interact with a real, live human being. Mobile everything has been one of the fastest growing trends this decade. People are on their phones for a slough of reasons at all hours of the day and night. We’ve got elaborations on mobile trends and usage all over our site, and below are all the texting statistics you could ever want! U.S. Texting Statistics
US Texting Statistics by Age
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 Want their attention on YOUR business? Oh, that elusive young adult. Every business is looking for their attention (and business), yet it seems they're too wrapped up in a 4-5 inch screen. That's where Baytech Mobile comes to the business owner's rescue! Imagine SMS Blasting your special offers instantly. Grabbing your their focus, NOW! Learn more and start your 30 Day FREE Trial by calling 888-374-0555 or visiting our About Us page. You are using a Customer Rewards System, Right? Do you own a restaurant? A cafe? Or any business that relies on repeat foot-traffic? What are you doing for a "Customer Rewards System"? Take a look at Baytech Mobile...customer rewards are built-in & hassle-free for you! As well as many other feature such as SMS Text marketing. Learn more here or call 888-374-0555 and start your FREE 30 Day Trial today!  If you are using digital marketing solutions and you have not considered or do not know about sms marketing, then you have come to the right place.
Our sms marketing tool, called Baytech Mobile is really cool. It's really sophisticated. It's also really easy to use! You can now easily begin building a large list of your customers and prospects. Why would you want to do this? Because open rates and engagement rates. In marketing, we all look for impact and open rates and click through rates are as high as 90/10 with a mobile sms marketing camapaign. That means up to 90% of the poeple who recieve your message OPEN IT! In marketing that is called a home run. Mobile marketing with SMS is the fastest way to communicate your products, your services, your events and really your anything. With a 30 day FREE TRIALl and no credit card required, there is no risk involved so you should start today. |
AuthorJim Beck, the President of Baytech Mobile has been programming websites and sending digital marketing messages for over 20 years. He works with clients to help them engage the mobile consumer through mobile and text message marketing solutions and strategies. He loves to help others implement mobile marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it! Archives
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