Wow - Did I just say that? Yes I did. Everyday I visit businesses and see advertisements that "use" QR codes, but they are doing it all wrong. Why? Well, let me set things a little straight here. If you send a person through a QR code to a non-responsive/non-mobile enabled website, you are not only doing it wrong, you are hurting the whole concept.
Think about this. If you are sending a MOBILE user through a QR code to a website/page that cannot be easily read, does that help anyone? Nope. In case you have not seen the recent stats that are being thrown out, let me set some facts straight for you.
Up to 80%, yes 80%, of mobile browsers who visit a non-mobile webpage LEAVE within 10 SECONDS. That is right. If your website or page is not mobile enabled or responsive, you are LOSING up to 80% of your mobile traffic just because your page cannot be read. If a mobile user lands on a page that has to be "pinch & squeezed" to be read, we call this the "PINCH OF TRAFFIC DEATH". Here is my recommendation. STOP DOING IT!!! All you are doing is getting a mobile consumer angry, and losing potential customers and business.
What can you do to solve this problem? Well, the first thing to do is to prepare for the mobile consumer by having your website or page mobile enabled or re-designed as a responsive site. Another way? Stop sending them directly to your website. Huh? Am I condoning sending your valuable sales opportunities somewhere else? Yes I am!! With our software, you can easily create a mobile signup form that gives something of value to your prospect to come do business with you TODAY!! Then, once they signup for the offer, then you can re-direct them to your mobile website. We are doing this every day for our customers, and we are see amazing results like large active lists, happy and engaged customers and the best part is our clients are seeing positive revenue gains. A true WIN-WIN environment.
So, again QUIT USING QR CODES!! Unless you are engaging the mobile consumer correctly you are wasting yours, and theirs time. Are you looking to learn more about how to properly use QR codes? You can call me at 888-374-0555 or sign up for a FREE 14 Day Trial for our mobile marketing software. We will help you learn HOW to properly and effectively engage the mobile consumer.
There are now 340 Million mobile devices in the US alone. What are you waiting for?
To your success!!
Jim Beck, the President of Baytech Mobile has been programming websites and sending digital marketing messages for over 20 years. He works with clients to help them engage the mobile consumer through mobile and text message marketing solutions and strategies. He loves to help others implement mobile marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it!