Baytech Mobile

  • Home
  • About Us
  • Products
    • Text Marketing Software >
      • SMS/Text Pricing >
        • SMS Un-Managed Plans
    • Loyalty Program >
      • Retail Kiosks
    • Mobile Coupons
    • Mobile Engagement
  • Solutions
    • Beach Store Marketing
    • Food Truck Marketing
    • Pizza Shop Mobile Marketing
    • Trade Show Lead Capture System
  • Mobile Marketing Blog
  • Support
    • FAQ
    • Opportunity
    • Partners
  • Free Trial
  • Login
  • Home
  • About Us
  • Products
    • Text Marketing Software >
      • SMS/Text Pricing >
        • SMS Un-Managed Plans
    • Loyalty Program >
      • Retail Kiosks
    • Mobile Coupons
    • Mobile Engagement
  • Solutions
    • Beach Store Marketing
    • Food Truck Marketing
    • Pizza Shop Mobile Marketing
    • Trade Show Lead Capture System
  • Mobile Marketing Blog
  • Support
    • FAQ
    • Opportunity
    • Partners
  • Free Trial
  • Login

Welcome to the future of marketing- MObile Marketing

The Importance of Beacon Technology for Retail Marketing

4/5/2018

0 Comments

 

Proximity and beacon marketing is tying the online to brick and mortar

baytech mobile, beacon marketing, proximity marketing, brick and mortar
Bluetooth low-energy beacons have been getting a lot of traction over the last few years, and enjoyed particular attention from retailers, giving a new jolt to the development and spread of proximity marketing. If you haven’t encountered the term before, they are transmitters that broadcast their signal to nearby mobile devices and are capable of interacting with them when in close proximity. And judging by the numbers in which they are produced and installed, they are going to become a mainstay of any retail store over the next couple of years – which means that if you haven’t yet jumped on the bandwagon, it is perfect time to do so. Here are some good reasons to do this:
​1. Advertising
One of the most popular uses of beacon technology is delivering place- and time-based messages to the owners of mobile devices who have relevant apps installed. For example, a store can trigger an ad about a special discount if the client gets sufficiently close – so that he can decide that the offer is good enough to drop in. A café or restaurant can trigger an ad during a lunch break when the customer is nearby, making it more likely to be followed through. Another good example is ImMarket’s Lapsed Shopper approach that specifically targets clients who changed their habits and stopped shopping at your location trying to persuade them to return.

Instead of receiving the ad message at random moments (as in, e.g., TV or newspaper commercials), the client sees it in relevant context, which significantly increases its efficiency.

2. Data collection and analytics
One of the beacons in retail applications that is often overlooked despite outstanding prospects it offers is functionality in collecting data that can hardly be achieved by retail in any other way. An online store can easily receive large amounts of data about its visitors (some inaccuracies are inevitable, but they don’t ruin the picture in general), but brick-and-mortar shops are much more limited in this respect. By tracking the movements of mobile devices beacons can provide you with all sorts of info: which parts of your store get the most and the least intensive traffic, how much time shoppers spend in areas dedicated to specific types of merchandise, the ratio between first-time and return customers, routes usually taken by employees and much more.

Recommended for You
Webcast, April 18th: How to Use Tools to Maximize Your Influencer Marketing ROI

How you use this data is only limited by your ingenuity: based on it you can improve the shop layout, relocate merchandise, create shopper profiles, improve employee efficiency and so on.

3. Personalization
Personalization is already a standard tool for online stores, and beacon technology makes it readily available for brick-and-mortar shops as well. Everything – special offers, coupons, discounts, product recommendations and more – can be customized based on a previous behavior of the customer: what he bought and in what combinations, at what times he visited the store, how often he bought a specific item. It will help you in building up long-term customer loyalty by anticipating his needs and increasing customer engagement – by up to 60 percent in some cases.

4. Affordability
Although beacon technology does incur some maintenance and operational costs (which will get higher if you use beacons of different models from different vendors, so standardization is a good idea), they are usually much more affordable than most other high-tech devices aimed at increasing customer engagement. For example, Gimbal proximity beacons with a range of up to 50 meters (more than enough for most small stores) cost between $5 and $50, with minimal battery consumption. This tech also doesn’t require considerable knowledge to install, set up and start using. As a result, you get an affordable and low-risk investment – even if it doesn’t work out, you won’t lose much.

Beacon technology offers an excellent opportunity to drive sales, increase customer engagement and build up brand loyalty. However, they won’t magically change anything if you only install them. Practice shows that many store owners quickly lose enthusiasm and don’t use a tenth of their potential functionality, often without even bothering to send position-based notifications. 





<see full article here>
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Author

    Jim Beck, the President of Baytech Mobile has been programming websites and sending digital marketing messages for over 20 years. He  works with clients to help them engage the mobile consumer through mobile and text message marketing solutions and strategies. He loves to help others implement mobile marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it!


    Archives

    April 2021
    August 2020
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    January 2019
    December 2018
    October 2018
    September 2018
    July 2018
    May 2018
    April 2018
    February 2018
    January 2018
    October 2017
    September 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    December 2016
    October 2016
    September 2016
    August 2016
    July 2016
    May 2016
    April 2016
    February 2016
    December 2015
    November 2015
    October 2015
    August 2015
    July 2015
    January 2015
    September 2014
    August 2014
    June 2014
    May 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    April 2013
    March 2013
    February 2013
    January 2013


    Categories

    All
    Affordable Mobile Marketing
    Baytech Mobile
    Beacon
    Beacon Marketing
    Bluetooth Beacon Marketing
    Bluetooth Beacon Provider
    Bluetooth Proximity Marketing
    Brand Building
    Brick And Mortar
    Digital Loyalty Programs
    Facebook Marketing
    Free Demo
    Free Trial
    How To Market Your Business By Text
    Improve Your Text Message Marketing Campaigns?
    Location Based Marketing
    Loyalty Programs
    Millennial Generation
    MILLENNIAL Marketing
    Mobile Commerce
    Mobile Coupon For Restaurants
    Mobile Coupon Generator
    Mobile Coupons
    Mobile Coupon Software
    Mobile Coupon Wallet
    Mobile Loyalty Coupon
    Mobile Loyalty Program
    Mobile Marketing
    Mobile Marketing Company
    Mobile Marketing For Bars
    Mobile Marketing For Mom And Pop Stores
    Mobile Marketing For Restaurants
    Mobile Marketing For Retail Stores
    Mobile Marketing Software
    Mobile Websites
    Paperless Loyalty Program
    Proximity Marketing
    Proximity Marketing Solutions
    Qr Code Generator
    Responsive Design
    Restaurant Markeing
    Sms
    SMS Marketing
    SMS Marketing Software
    Sms Millennials
    Sms Text Messaging Marketing
    Text Marketing
    Text Marketing Software
    Text Message Marketing
    Text Message Marketing Campaigns
    Text Message Marketing Software
    Tradeshow Marketing Solutions
    Twitter Marketing
    What Is Mobile Marketing?
    WHY AFFORDABLE MOBILE MARKETING IS IMPORTANT
    WHY TEXT MESSAGE MARKETING?
    Young Adults Marketing


    RSS Feed

  • Home
  • Products
  • Solutions​
  • Mobile Coupons
  • Blog
  • Terms of Service
  • Support
  • Anti-Spam Policy
  • SMS Privacy Policy
  • Privacy Policy
Contact Info:
Baytech Mobile
Phone: 888.374.0555
Email: info@baytechmobile.com
www.baytechmobile.com
Mobile Marketing Company in Columbus- Baytech Mobile

Baytech Companies BBB Business Review
Picture
We Accept:
Transaction Processing

​Site by Baytech