What is a Mobile Engagement Strategy and why should your business have one?
Mobile engagement strategies are the newest form of communication that your business can use to improve sales. When someone comes in contact with your business, you have the ability to “engage” them by offering them an enticing mobile offer that they will receive to their smartphone. 54% of all local search traffic through Google is now done on a mobile device. Your business can now be prepared and profit from this fantastic opportunity.
Mobile engagement strategies are a way that smaller organizations can level the playing field with larger "big box" companies. How? Large companies with large advertising budgets work to drown out the competition from local shops and businesses. You see them rule the TV, radio and print ads primary ad spaces. This makes it a very unfair environment for local businesses with small advertising budgets. Mobile marketing can help level the field.
By engaging your local customers on their smartphones, you can easily capture the contact information of that person who wants to receive information, offers and notices from you. By engaging them on the mobile device, your message can be read in as little as 90 seconds by as many as 95% of the users. When you send a message offering a reason to come back into your business through mobile, your message will be received and read. This is not mass marketing, this is smart marketing. Sending your offer to 100 people who have requested information from you will always be more effective than advertising to thousands who do not. By combining mobile marketing with a social media sharing strategy you can also improve your marketing ROI and increase business.
Case Study: Recently, a brand new hair salon in Hilliard, Ohio did a health expo utilizing mobile marketing and a simple “enter to win” campaign. In one weekend, they were able to capture almost 200 numbers, which they can now send targeted offers to. In addition, they sent out almost 200 instant offers to do business with them branding their business. This is a small hair salon with a new owner who now has a great database to grow her business.
If you are tired of the same old marketing and advertising methods not giving you a return or simply breaking even, call us today at 888-374-0555 for a free mobile engagement strategy consultation and learn how to compete and thrive in today’s mobile consumer environment, improve revenues and increase cash flow. There are a lot of companies out there, so sometimes it is hard to choose. Each day, week and month we will help you implement and manage your mobile and social marketing saving you hours of time and frustration. Let us educate you of the power of the newest digital marketing strategies available to you.
P.S. - If you can own a business and want sales to increase, we have 15 mobile and social enagagement green marketing strategies that will help you improve sales - ask us how today!
Jim Beck, the President of Baytech Mobile has been working with clients to help them engage the mobile consumer through text message marketing solutions and strategies. He loves to help others implement text marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it!