It's quite interesting hearing the term Mobile Marketing these days. It seems like every company states they are mobile marketers and every solution out there is for mobile marketing. How can you tell what is what?
Well, let's start this off with what mobile marketing isn't. Mobile marketing is not a company placing a post on Facebook or twitter. Although each of these huge networks are dominated by mobile devices, placing just posts or ads without capturing a mobile device is just marketing. Some call it inbound marketing. Others call it digital marketing. However, the major difference with mobile marketing and every other type of marketing out there, is that mobile marketing is the art of capturing a mobile device number through an opt in process, and then sending marketing messages directly to the mobile device.
As we have stated for over twelve years now, yes there were smartphones back then, without a big list of mobile device numbers, how can a business communicate back to their customers and prospects to drive new business, new foot traffic, new web visits and more?
A true mobile marketing system is associated with a short code and a keyword. These are the two primary components of any true mobile marketing campaign. Why use a short code for your mobile marketing messaging? Well, its quite simple,. Because providers that offer short codes, Like Baytech Mobil, PAY the networks to guarantee your message is read. any other type of sending text messages across to mobile phones do not have a guarantee.
Why would you want to spend the time, and money to build a list that has less read throughput than email des? Trues shortcode messaging delivers up to a 95% delivery rate ( if a phone is disconnected for any reason it obviously cannot receive messages)
The other reason to choose a true short code provider, Like Baytech Mobile, is speed of message. When you press send through our software platform, your message is delivered with 1-3 minutes maximum. Its lightening fast.
I have seen so many companies be amazed when we help them to build a good list of prospects and customers, and then when we send a message out, a majority of time someone calls or walks in the location within a few minutes. Mobile marketing is super powerful yet many businesses have yet to employ it.
There seems to be a new message tolerance now with text messages. in fact many consumers prefer text over calls or emails because they know they will get it;. Does this seem smart to you? Consumers WANT text messages because they know they will see it.
So, if you are looking for a super powerful way to connect and re-connect with your prospects and customers, why not check out Baytech mobile. We have been delivering text messages to hundreds of thousands of phones every year for twelve years and counting. We are the leaders in mobile marketing and will save you time and aggravation implementing this simple and powerful marketing tool!!
See you on your phones!!
Jim Beck, the President of Baytech Mobile has been programming websites and sending digital marketing messages for over 20 years. He works with clients to help them engage the mobile consumer through mobile and text message marketing solutions and strategies. He loves to help others implement mobile marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it!