Wow, its amazing to watch how fast the mobile revolution has happened. When I begin working with a client, there is no tracking usually in place, so there is no way to see who is visiting websites or social streams.
Once we turn on our programs for our clients, things start to light up and we can watch the true metrics happen in front of our eyes. No matter what size market we work within, the mobile consumer is at least half, if not more than all of the traffic.
Once we turn on the mobile capture aspects for our clients ( see Gloryview, Global or Baypoint) we start to see a great trend occur. Mobile browsers will enter information when you treat them properly. When I work on a website, mobile app, or social channell, I am constantly looking at the appearance of the page and how the mobile browser sees things. As soon as I notice a "crack" or, the mobile browser has to zoom in or out (pinch/squeeze), I will also notice one other thing. Traffic dies at that point.
So, if you have a website, have you tried to browse to it lately? Is it engaging? Can you easily click to call or click for a map to your location? Is there a way for me to enter information via a simple web form so I receive a valuable offer or coupon? Is your email and mobile list growing or dying?
These are what the growing mobile consumer not only expects but demands, and the businesses that realize this and realize this fast, are the ones that will profit the most.
These are exciting times in mobile - Is your business ready?
Are you interested in learning how focusing a little effort on your mobile presence can result in major revenue gains? Give me a call at 888-374-0555
Until next time,
Jim Beck, the President of Baytech Mobile has been programming websites and sending digital marketing messages for over 20 years. He works with clients to help them engage the mobile consumer through mobile and text message marketing solutions and strategies. He loves to help others implement mobile marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it!