In business, the one thing that most people get hooked on is a discount or “freebie.” Therefore, you should definitely be implementing these types of promotions in your business. Traditionally, coupons are printed in papers and attached to magazines and newspapers.
One of the great things about mobile marketing, is that you can offer coupons with the same benefits as paper coupons, while simultaneously keeping down expenses.
Coupons via SMS have a very high redemption rate compared to traditional print coupons.
Most Americans own cellular phones and many of them, and the majority of them bring their mobile devices with them wherever they go. Because of this, your SMS coupons are more likely to be read by consumers just minutes after sending them.
To understand mobile marketing coupons, refer to the name itself. It’s an effective way of breaking the ice and penetrating to your target market by way of using their favorite gadget – the coupon.
The redemption rates for SMS are much higher than paper coupons because they are easier to claim as most people always have their mobile phones with them until they delete the text message. This convenience alone is the main contributing factor to the success rate of mobile coupon redemption.
Another thing is that, SMS text coupons are more convincing and thus increasing the rate of your sales. As reports show, coupons sent via text appeal to more customers compared to the paper ones. If someone gets an awesome mobile coupon offer, they are quick to forward it to their friends and family members so they can get in on the deal too.
Using mobile marketing coupons for your business is exactly the thing that you need to capitalize on your local mobile market. It is one way to let people know that your business exists in your local community. Mobile coupons are great for branding and keeping your business in the face of your target market. Not only that, but they also help you increase profits by marketing to a list that WANTS your promotions and are happy to redeem them.
Mobile coupons are the perfect way to keep your list engaged and happy to be a part of your SMS text message marketing list.
To get your business started with Mobile Coupons and better prepared for the mobile consumer call us at 888-374-0555
Jim Beck, the President of Baytech Mobile has been working with clients to help them engage the mobile consumer through text message marketing solutions and strategies. He loves to help others implement text marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it!