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Word of mouth or referral marketing is the business equivalent of a free lunch. Sure it’s nice when it comes your way and you appreciate it, but do you really want to rely on it to feed your family?
By being solely reliant on word of mouth, you’re putting the fate of your business in the hands of others – hoping they both like you and remember you often enough to regularly send new business your way. This is an extremely dangerous path to be on. If it’s similar to what you do in your business, now’s the time to start building a much more robust marketing system.
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Jim Beck, the President of Baytech Mobile has been working with clients to help them engage the mobile consumer through text message marketing solutions and strategies. He loves to help others implement text marketing into their businesses He hopes you enjoy this mobile marketing blog as much as he does writing it!